Tech & AI

18Jan

Spiketrap 101: How Our Knowledge Graph Powers Insights for Gaming & Entertainment

By |January 18, 2022|Categories: Spiketrap 101|Tags: |

It’s a well-known fact that data is growing at an exponential rate – and data within gaming and entertainment is no exception. More people than ever are identifying as gamers, live stream viewership is consistently on the rise, and the pandemic led to an increase in online social engagement on platforms like Discord and Twitch. As digital [...]

19Nov

Spiketrap 101: What is a Monitor?

By |November 19, 2021|Categories: Spiketrap 101|Tags: |

If you've ever used Spiketrap’s audience intelligence and media solutions platform, you know that the collected analytics for a specific entity are referred to as “monitors.” But What is a Monitor? In short, monitors are concepts. At our founding, Spiketrap monitors were essentially equivalent to "intellectual property" – but we quickly realized that constricting [...]

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