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19Nov

Spiketrap 101: What is a Monitor?

By |November 19, 2021|Categories: Spiketrap 101|Tags: |

If you've ever used Spiketrap’s audience intelligence and media solutions platform, you know that the collected analytics for a specific entity are referred to as “monitors.” But What is a Monitor? In short, monitors are concepts. At our founding, Spiketrap monitors were essentially equivalent to "intellectual property" – but we quickly realized that constricting [...]

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