Today, more brands than ever use Twitch and YouTube Live as a key marketing channel – especially for influencer campaigns and sponsorships. As with any campaign, when working with creators, brands need to ensure that 1) their messages go out through the right sources and 2) they have a way to determine campaign results. Spiketrap’s Stream Insights [...]
If you saw our recent post on the addition of Impact Metrics to our Stream Insights tool, you know Twitch set a new record for streaming viewership last month. We don’t predict the influx in live stream viewers will dissipate anytime soon, and analyzing live stream audience engagement gets progressively more complex. With that in mind, we’re [...]
Livestream viewership for gaming platforms continues to skyrocket. According to StreamElements, Twitch alone saw over 2.1 billion hours of video watched in April 2021 – a record-breaking number, reflecting a 29% year-over-year growth for the platform. Spiketrap’s Stream Insights empowers developers, brands, and other gaming-adjacent entities to stay ahead of the growth in streaming through live stream [...]
Spiketrap is the contextualization company powering instant audience understanding for creators, platforms, and brands.
Spiketrap is the conversation company powering instant audience understanding for creators, brands, and platforms.