Social Media Analytics


Know Your Impact: Owned vs. Earned Tool

By |April 6, 2022|Categories: Feature Updates|Tags: , , |

Gaming and entertainment marketers can now better understand the impact of owned social and streaming channels with the new Owned vs. Earned tool within the Spiketrap analytics platform. Owned vs. Earned User Benefits With Spiketrap’s Owned vs. Earned tool, users are empowered to: Compare the performance of content posted in connection to company accounts (owned [...]


New: Custom Reporting for Exclusive Sources

By |March 22, 2022|Categories: Discord Insights, Feature Updates|Tags: , , |

Visual Analytics Reporting for Discord, Facebook & Instagram Quickly and easily pull strategic analytics reports for channels like Discord, Facebook, and Instagram through the new addition of Exclusive Sources reporting within Spiketrap’s Custom Reporting Portal. Exclusive Sources refer to user-owned profiles integrated within Spiketrap at the user’s discretion. Through this optional integration, users gain access to data [...]


New Geo Map Illustrates Audience Sentiment & Engagement

By |February 1, 2022|Categories: Feature Updates|Tags: |

In the search for true contextual understanding of our audiences, high-level understanding of geographical information can aid in determining a more complete picture of consumer behavior. With the launch of our new Geo Map feature, users can now leverage geographical analytics – discovering an increased breadth of audience insights at Spiketrap. Geo Map Overview Available [...]

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