Looking Back

16Feb

Looking Back: Big Game, Bigger Conversations | Super Bowl LVI Analysis

By |February 16, 2022|Categories: Events, Insights, Looking Back|Tags: |

More than 10 million viewers tuned in as the LA Rams brought home their second Super Bowl championship on Sunday evening. Between those 10 million viewers – between commercial viewings and snack refills – over 5.5 million pieces of engagement were shared across Spiketrapped sources, including Twitch, Twitter, Reddit and other forums, news sources, and more. In [...]

10Jan

Positivity in Perspective: Top Conversations in Gaming & Entertainment from Q2 2021

By |January 10, 2022|Categories: Insights|Tags: , |

Based on observed online chatter, Spring 2021 was a time for anticipation and excitement. Many of our top positive conversations this period revolved around teasers and trailers for soon-to-release shows and games, giveaways, reveals and unboxings, and more.  In this second installment of our Positivity in Perspective series, we are taking a look back at the conversations [...]

14Jun

E3 2021: Day 3 Highlights

By |June 14, 2021|Categories: Events|Tags: , |

Audience sentiment fell a bit during day 3 of E3 2021. Overall sentiment on social channels rests at 68/100, which is down 12 points from yesterday. Similarly, overall sentiment on streaming platforms now rests at 63/100, which is down 7 points from yesterday. Top conversations discussed today have included: Anticipation around Super Smash [...]

13Jun

E3 2021: Day 2 Highlights

By |June 13, 2021|Categories: Events|Tags: , |

Top level audience sentiment was a bit higher today on social channels, registering at 80/100 on social platforms and 70/100 on streaming. Notable conversations discussed today have included: Microsoft & Bethesda showcase (79/100 sentiment) Square Enix & Marvel (58/100 sentiment) Square Enix & Final Fantasy (69/100 sentiment) Halo Infinite Multiplayer (91/100 sentiment) Hades [...]

13Jun

Highlights from the Xbox & Bethesda Showcase

By |June 13, 2021|Categories: Events|Tags: , |

Audience reactions for the event were positive, enjoying an overall audience sentiment score of 82/100 on social channels and 76/100 in live chat environments. A few of the top conversations surrounding the Xbox & Bethesda showcase today have included: Starfield (77/100 sentiment) Halo Infinite’s free-to-play multiplayer (95/100 sentiment) Battlefield 2042 gameplay (91/100 sentiment) [...]

12Jun

E3 2021: Day 1 Highlights

By |June 12, 2021|Categories: Events|Tags: , |

Audience reactions to E3 2021 across social channels was solidly positive, with an overall sentiment score of 79/100 and an impact sentiment score that closely followed suit at 76/100. Meanwhile, top level audience sentiment was modestly positive on streaming platforms at 68/100. Notably, impact sentiment on streaming channels was higher at 77/100, bringing it to parity with [...]

12Jun

Ubisoft Forward Drives Audience Conversations

By |June 12, 2021|Categories: Events|Tags: , |

Ubisoft’s event generated significant audience engagement across social and streaming platforms, resulting in nearly 800K unique messages on June 12th alone. Interestingly, the impact ratio on streaming platforms was rather high (at 36.4%), signaling that stream audiences were engaged in quality discussions about the event. Overall, the event was relatively well-received, enjoying a [...]

12Jun

Fans React to Rainbow Six Extraction

By |June 12, 2021|Categories: Events|Tags: , |

Overall audience reactions to Rainbow Six Extraction were positive, with a sentiment score of 71/100 on social channels and 74/100 on streaming platforms. While many fans reacted positively to the cinematic trailer (with a sentiment score of 69/100) and were thankful for the gameplay deep dive, some expressed frustration (with a sentiment score [...]

12Jun

Highlights from Day 2 of the Guerrilla Collective Showcase

By |June 12, 2021|Categories: Events|Tags: , |

Overall, reactions to day 2 of the Guerrilla Collective Showcase were quite positive. Audience sentiment registered at 80/100 on social channels and 78/100 on within live stream environments. Audience engagement for this event was a bit lower than other events today, with 106K messages shared on streaming platforms. That said, chat activity was substantive, with live streams [...]

12Jun

Reactions to the Rocksmith+ Reveal at E3 2021

By |June 12, 2021|Categories: Events|Tags: , |

Audience sentiment during the announcement was modestly positive, with an overall sentiment score of 64/100. (Note: a score of 60 or higher is considered positive). However, impact sentiment was solidly positive at 73/100.  The fact that impact sentiment was higher suggests that while some members of the audience may have come into the segment with a sour [...]

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