Contextual Marketing


Spiketrap 101: Defining Contextual Analysis

By |April 21, 2022|Categories: Learn, Spiketrap 101|Tags: |

The Value of Contextual-Based Marketing Solutions As marketers, building genuine connections with our audiences can often involve chasing the answers to big, sometimes even ambiguous questions.  However, perhaps the most important question to ask while seeking authentic understanding looks for the context behind audience behavior, and that question is simply: “Why?” The Big Questions [...]

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