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Brand Safety

14Apr

Elevating Brand Safety Measurement

By |April 14, 2021|Categories: Announcements|Tags: |

At Spiketrap, we believe that nurturing positive audience experiences begins with audience understanding. Whether finding the signal from the noise of online chatter or gauging the sentiment of those conversations, driving understanding at scale — and in real-time — is central to what we do. Monitoring conversation safety is just another step in our journey to help [...]

12Apr

Measurement Beyond the Frame: Assessing the Safety of Influencer Communities

By |April 12, 2021|Categories: Announcements|Tags: |

Brand-Content Creator Partnerships Are Increasingly Risky Business opportunities between brands and content creators are more lucrative than ever. According to Stream Hatchet’s Live Game Streaming Trends report, audiences spent an average of 97 million hours watching live streams every day in 2021. Twitch streams alone garnered 6.3 million hours watched, and similar growth is evidenced across other [...]

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