Brand Safety


Fostering a Safer & More Positive Internet

By |February 8, 2022|Categories: Perspectives|Tags: |

As the internet continually brings people closer, we must all strive to make those experiences better and safer. To celebrate Safer Internet Day today, let’s take a moment to reflect how the insights industry can help power safer online environments. Creating Safer Environments Creating safer online environments first requires reliably identifying and measuring unsafe behavior. [...]


Latest Spiketrap API Updates: Streamlined Sentiment & Brand Safety Grade Calls

By |July 27, 2021|Categories: Feature Updates, Spiketrap API|Tags: |

Spiketrap continually improves areas related to our API in order to ensure our users can easily and quickly pull the insights they need. Check out the latest updates below. Visit our API documentation portal to see these enhancements for yourself. Streamlined Sentiment Spiketrap provides sentiment ranking scores for conversations across social and streaming channels. [...]


Elevating Brand Safety Measurement

By |April 14, 2021|Categories: Announcements|Tags: |

At Spiketrap, we believe that nurturing positive audience experiences begins with audience understanding. Whether finding the signal from the noise of online chatter or gauging the sentiment of those conversations, driving understanding at scale — and in real-time — is central to what we do. Monitoring conversation safety is just another step in our journey to help [...]


Measurement Beyond the Frame: Assessing the Safety of Influencer Communities

By |April 12, 2021|Categories: Announcements|Tags: |

Brand-Content Creator Partnerships Are Increasingly Risky Business opportunities between brands and content creators are more lucrative than ever. According to Stream Hatchet’s Live Game Streaming Trends report, audiences spent an average of 97 million hours watching live streams every day in 2021. Twitch streams alone garnered 6.3 million hours watched, and similar growth is evidenced across other [...]


Community Brand Safety Grades Now Available for Stream Reports

By |March 17, 2021|Categories: Feature Updates, Stream Insights|Tags: |

As part of our continued effort to help creators, agencies, and brands quickly understand the safety of live stream communities, we’ve expanded our Brand Safety Grading capabilities within the Spiketrap Stream Insights toolkit. Specifically, users will now find grades within a stream overview page – a dashboard that provides analysis of engagement, sentiment, and more on each [...]


Introducing Community Brand Safety Grades

By |February 23, 2021|Categories: Feature Updates|Tags: |

Spiketrap users can now more easily understand the comparative safety of any given entity with the launch of our new Community Brand Safety Grades (in beta). Understanding Brand Safety Grades Community Brand Safety looks at the overall content attributed to an entity, and determines in real-time how safe or unsafe the community is on average.  [...]

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