Dump Your Demos: Why assumptions are killing campaigns
Spiketrap's Barbie Koelker challenges marketers to dump their demographic assumptions and instead listen to what people say, pay attention to what those words truly mean, and follow where those conversations flow.
To Understand Audiences, You Need to Ask “Why”
Spiketrap's CEO & co-founder Kieran Fitzpatrick discusses the value of asking why, and how marketers can rethink their approach to data to answer this question.
GCN and Spiketrap Partner to Help Brands Engage Gaming and Esports Audiences
Spiketrap and GCN, Inc. announced a strategic partnership empowering brands to safely and effectively identify, reach, and engage gaming audiences.
Inside Twitch’s Hot Tub Streams and Advertising Dreams
Garett Sloane of Ad Age examines how brands are navigating the steamy world of creators, and why monitoring the conversation is more important than ever.
Comscore and Spiketrap Launch Gaming Segmentation
Reserach Live covers Spiketrap's partnership with Comscore and what it means for advertisers looking to reach gaming audiences via Predictive Audiences.
Comscore & Spiketrap deal aims for more privacy-focused ad targeting in games
Comscore & Spiketrap deal aims for more privacy-focused ad targeting in games Kendra Clark of The Drum examines what the partnership between Comscore and Spiketrap means for marketers and privacy-first ad campaigns. The Drum Jun 02, 2021
Comscore and Spiketrap Announce Launch of Next-Generation Cookie-Free Targeting for Gaming Audiences
Comscore and Spiketrap formally announce their partnership wherein Spiketrap audience insights will power new-to-market segments for advertisers.
Twitch’s new Hot Tub category posts 1.4 million hours watched in 4 days
Dot Esports cites Spiketrap data in its discussion of the latest content trend on live streaming platform Twitch.
Sentiment of the Stream for April 2021: Hot Tubs, Bill Maher, Chat Hopping, Minecraft, and More
Spiketrap client StreamElements releases its first Sentiment of the Stream report leveraging Spiketrap platform data to explore the top topics in streaming.
Expert IDs brand risks within UGC platforms
BizReport's Kristina Knight interviews Spiketrap's Barbie Koelker on how marketers can protect their brands when advertising in high UGC environments.