News

BizReport's Kristina Knight interviews Spiketrap's Barbie Koelker on how marketers can protect their brands when advertising in high UGC environments.

StartUs Insights names Spiketrap among the top data analytics companies for the gaming industry.

VentureBeat's Dean Takahashi cites Spiketrap data regarding The Last of Us Part II in his interview with Halley Gross of Naughty Dog.

Proprietary Natural Language Processing (NLP) approach outperforms accuracy of industry-standard solutions in assessment of user generated content.

Clubhouse: Why Has It Taken Off? Forbes contributor Tom Taulli interviews tech veterans about the rise of Clubhouse, quoting Spiketrap on the importance of understanding & context in conversations. Forbes Apr 10, 2021

Experts Disagree on the Utility of Large Language Models Alex Woodie of Datanami explores the utility of various NLP models, including commentary from Spiketrap's founder and Chief Scientist Andrea Vattani. Datanami Mar 15, 2021

Top 3 tips to improve data strategy Kristina Knight of BizReport interviews Spiketrap's Barbie Koelker on ways brand can improve their data strategy to better engage. BizReport Mar 12, 2021

The DeanBeat: How Roblox overshadowed Microsoft’s Bethesda event this week VentureBeat's cites Spiketrap conversation data in an analysis of how the industry importance of both the Roblox IPO and the Microsoft acquisition of Bethesda. VentureBeat Mar 12, 2021

Interview: Unlocking Audience Understanding with NLP AI Spiketrap's Andrea Vattani discusses the power and future of NLP AI to unlock true audience understanding for brands. insideBIGDATA Mar 10, 2021

Brands: Why vanity metrics aren't serving your strategy Kristina Knight of BizReport interviews Spiketrap's Barbie Koelker on the importance of looking beyond vanity metrics and achieving meaningful audience understanding. BizReport Mar 09, 2021