News

Inside Twitch's Hot Tub Streams and Advertising Dreams Garett Sloane of Ad Age examines how brands are navigating the steamy world of creators, and why monitoring the conversation is more important than ever. AdAge Jun 17, 2021

Comscore and Spiketrap Launch Gaming Segmentation Reserach Live covers Spiketrap's partnership with Comscore and what it means for advertisers looking to reach gaming audiences via Predictive Audiences. Research Live Jun 03, 2021

Comscore & Spiketrap deal aims for more privacy-focused ad targeting in games Kendra Clark of The Drum examines what the partnership between Comscore and Spiketrap means for marketers and privacy-first ad campaigns. The Drum Jun 02, 2021

Comscore and Spiketrap Announce Launch of Next-Generation Cookie-Free Targeting for Gaming Audiences Comscore and Spiketrap formally announce their partnership wherein Spiketrap audience insights will power new-to-market segments for advertisers. Cision Jun 02, 2021

Twitch’s new Hot Tub category posts 1.4 million hours watched in 4 days Dot Esports cites Spiketrap data in its discussion of the latest content trend on live streaming platform Twitch. Dot Esports May 25, 2021

Sentiment of the Stream for April 2021: Hot Tubs, Bill Maher, Chat Hopping, Minecraft, and More Spiketrap client StreamElements releases its first Sentiment of the Stream report leveraging Spiketrap platform data to explore the top topics in streaming. StreamElements May 20, 2021

Research Live covers the launch of Spiketrap's brand safety solution, which was designed to help classify high-velocity user-generated content.