Spiketrap Launches Real-Time Brand Safety Suite
Proprietary Natural Language Processing (NLP) approach outperforms accuracy of industry-standard solutions in assessment of user generated content.
Clubhouse: Why Has It Taken Off?
Clubhouse: Why Has It Taken Off? Forbes contributor Tom Taulli interviews tech veterans about the rise of Clubhouse, quoting Spiketrap on the importance of understanding & context in conversations. Forbes Apr 10, 2021
Experts Disagree on the Utility of Large Language Models
Experts Disagree on the Utility of Large Language Models Alex Woodie of Datanami explores the utility of various NLP models, including commentary from Spiketrap's founder and Chief Scientist Andrea Vattani. Datanami Mar 15, 2021
Top 3 tips to improve data strategy
Top 3 tips to improve data strategy Kristina Knight of BizReport interviews Spiketrap's Barbie Koelker on ways brand can improve their data strategy to better engage. BizReport Mar 12, 2021
The DeanBeat: How Roblox overshadowed Microsoft’s Bethesda event this week
The DeanBeat: How Roblox overshadowed Microsoft’s Bethesda event this week VentureBeat's cites Spiketrap conversation data in an analysis of how the industry importance of both the Roblox IPO and the Microsoft acquisition of Bethesda. VentureBeat Mar 12, 2021
Interview: Unlocking Audience Understanding with NLP AI
Interview: Unlocking Audience Understanding with NLP AI Spiketrap's Andrea Vattani discusses the power and future of NLP AI to unlock true audience understanding for brands. insideBIGDATA Mar 10, 2021
Brands: Why vanity metrics aren’t serving your strategy
Brands: Why vanity metrics aren't serving your strategy Kristina Knight of BizReport interviews Spiketrap's Barbie Koelker on the importance of looking beyond vanity metrics and achieving meaningful audience understanding. BizReport Mar 09, 2021
Cynopsis Media’s First Morning Read — Thursday March 4, 2021
Cynopsis Media's First Morning Read — Thursday March 4, 2021 Cynopsis Media cites Spiketrap data pertaining to the conversations around Paramount+ in advance of its launch. Cynopsis Media Mar 04, 2021
Why Peter Tamte still wants to make Six Days in Fallujah
Why Peter Tamte still wants to make Six Days in Fallujah VentureBeat's Dean Takahashi cites Spiketrap conversation data in his interview with Peter Tamte on reactions to elements of his title Six Days in Fallujah. VentureBeat Mar 03, 2021
Super Bowl 2021 Data
Super Bowl 2021 Data Spiketrap's conversation data surrounding Super Bowl LV was included in Marketing Charts' roundup report of the event. Marketing Charts Feb 22, 2021