News

Spiketrap’s Barbie Koelker challenges marketers to dump their demographic assumptions and instead seek deeper audience understanding.

Spiketrap’s CEO & co-founder Kieran Fitzpatrick discusses the value of asking why, and how marketers can rethink their approach to data to answer this question.

Spiketrap and GCN, Inc. announced a strategic partnership empowering brands to safely and effectively identify, reach, and engage gaming audiences.

BizReport’s Kristina Knight interviews Spiketrap’s Barbie Koelker on how marketers can protect their brands when advertising in high UGC environments.

BizReport

May 04, 2021

StartUs Insights names Spiketrap among the top data analytics companies for the gaming industry.

StartUs Insights

Apr 30, 2021

VentureBeat’s Dean Takahashi cites Spiketrap data regarding The Last of Us Part II in his interview with Halley Gross of Naughty Dog.

VentureBeat

Apr 28, 2021

Proprietary Natural Language Processing (NLP) approach outperforms accuracy of industry-standard solutions in assessment of user generated content.

Forbes contributor Tom Taulli interviews tech veterans about the rise of Clubhouse, quoting Spiketrap on the importance of understanding & context in conversations.

Alex Woodie of Datanami explores the utility of various NLP models, including commentary from Spiketrap’s founder and Chief Scientist Andrea Vattani.

Kristina Knight of BizReport interviews Spiketrap’s Barbie Koelker on ways brand can improve their data strategy to better engage.

BizReport

Mar 12, 2021

VentureBeat’s cites Spiketrap conversation data in an analysis of how the industry importance of both the Roblox IPO and the Microsoft acquisition of Bethesda.

VentureBeat

Mar 12, 2021

Spiketrap’s Andrea Vattani discusses the power and future of NLP AI to unlock true audience understanding for brands.

insideBIGDATA

Mar 10, 2021

Kristina Knight of BizReport interviews Spiketrap’s Barbie Koelker on the importance of looking beyond vanity metrics and achieving meaningful audience understanding.

BizReport

Mar 09, 2021

Cynopsis Media cites Spiketrap data pertaining to the conversations around Paramount+ in advance of its launch.

Cynopsis Media

Mar 04, 2021

VentureBeat’s Dean Takahashi cites Spiketrap conversation data in his interview with Peter Tamte on reactions to elements of his title Six Days in Fallujah.

VentureBeat

Mar 03, 2021

Spiketrap’s conversation data surrounding Super Bowl LV was included in Marketing Charts’ roundup report of the event.

Marketing Charts

Feb 22, 2021

VentureBeat’s Dean Takahashi mentions the value of Spiketrap at helping event organizers identify the moments that drive the most engagement.

VentureBeat

Feb 19, 2021

Spiketrap’s Chief Business Officer Mike Owen discusses the importance of allowing the consumer voice to resonate within every facet of organizations.

BizReport

Dec 15, 2020

VentureBeat’s Dean Takahashi cites Spiketrap data in his discussion of gaming’s past and future within the context of The Game Awards.

VentureBeat

Dec 11, 2020

VentureBeat’s Dean Takahashi cites Spiketrap in his discussion of winners at the 2020 edition of The Game Awards.

VentureBeat

Dec 10, 2020

VentureBeat’s Dean Takahashi cites Spiketrap data in his discussion of audience favorites for the 2020 edition of The Game Awards.

Spiketrap’s Mike Own shares his thoughts on how esports audiences will grow and evolve in 2021 with TheGamingEconomy.

TheGamingEconomy

Dec 07, 2020

An exploration into the rise and future of Among Us through the lens of audience conversations across social, streams, and reviews.

GamesIndustry.Biz

Nov 18, 2020

VentureBeat’s Dean Takahashi cites Spiketrap data in his discussion of the console wars between Sony’s Playstation 5 and Microsoft’s Xbox Series X.

VentureBeat

Nov 13, 2020

Spiketrap’s Barbie Koelker discusses the importance of creating positive digital experiences by tuning in to app feedback and audience sentiment.

BizReport

Nov 13, 2020

James Vincent reports on the impact of Twitter’s new API for developers and platforms like Spiketrap that ingest conversation data at scale.

The Verge

Aug 12, 2020

VentureBeat’s Dean Takahashi speaks with Spiketrap Co-founder & CEO Kieran Fitzpatrick on growth plans and the power of language understanding at scale.

VentureBeat

Jul 01, 2020

VentureBeat turns to Spiketrap data in an analysis of audience engagement and sentiment with respect to video games released in Q1 2020.

VentureBeat

May 27, 2020

VentureBeat’s Dean Takahashi leverages Spiketrap data in his analysis of fan reactions to games revealed at E3 2019.

VentureBeat

Jun 20, 2019

GoNintendo’s editorial team leverages Spiketrap data to examine audience reception of various publisher announcements at E3 2019.

GoNintendo

Jun 20, 2019

The Financial Times cites Spiketrap conversation analytics data in its assessment of the success of Apex Legends in comparison to Fortnite.

Financial Times

Feb 11, 2019