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2021

2021-08-11T20:41:04-07:00

Dump Your Demos: Why assumptions are killing campaigns

Spiketrap’s Barbie Koelker challenges marketers to dump their demographic assumptions and instead seek deeper audience understanding.

Campaign

Aug 09, 2021

2021-08-23T12:44:35-07:00

To Understand Audiences, You Need to Ask “Why”

Spiketrap’s CEO & co-founder Kieran Fitzpatrick discusses the value of asking why, and how marketers can rethink their approach to data to answer this question.

AIthority

Jul 07, 2021

2021-08-23T12:45:42-07:00

GCN and Spiketrap Partner to Help Brands Engage Gaming and Esports Audiences

Spiketrap and GCN, Inc. announced a strategic partnership empowering brands to safely and effectively identify, reach, and engage gaming audiences.

BusinessWire

Jun 23, 2021

2021-08-23T12:47:50-07:00

Inside Twitch’s Hot Tub Streams and Advertising Dreams

Garett Sloane of Ad Age examines how brands are navigating the steamy world of creators, and why monitoring the conversation is more important than ever.

AdAge

Jun 17, 2021

2021-08-23T10:22:05-07:00

Comscore and Spiketrap Launch Gaming Segmentation

Reserach Live covers Spiketrap’s partnership with Comscore and what it means for advertisers looking to reach gaming audiences via Predictive Audiences.

Research Live

Jun 03, 2021

2021-06-17T16:31:36-07:00

Comscore & Spiketrap deal aims for more privacy-focused ad targeting in games

Kendra Clark of The Drum examines what the partnership between Comscore and Spiketrap means for marketers and privacy-first ad campaigns.

The Drum

Jun 02, 2021

2021-08-23T12:48:35-07:00

Comscore and Spiketrap Announce Launch of Next-Generation Cookie-Free Targeting for Gaming Audiences

Comscore and Spiketrap formally announce their partnership wherein Spiketrap audience insights will power new-to-market segments for advertisers.

Cision

Jun 02, 2021

2021-08-23T12:49:51-07:00

Twitch’s new Hot Tub category posts 1.4 million hours watched in 4 days

Dot Esports cites Spiketrap data in its discussion of the latest content trend on live streaming platform Twitch.

Dot Esports

May 25, 2021

2021-08-23T12:50:36-07:00

Sentiment of the Stream for April 2021: Hot Tubs, Bill Maher, Chat Hopping, Minecraft, and More

Spiketrap client StreamElements releases its first Sentiment of the Stream report leveraging Spiketrap platform data to explore the top topics in streaming.

StreamElements

May 20, 2021

2021-08-23T12:51:13-07:00

Expert IDs brand risks within UGC platforms

BizReport’s Kristina Knight interviews Spiketrap’s Barbie Koelker on how marketers can protect their brands when advertising in high UGC environments.

BizReport

May 04, 2021

2021-08-23T12:51:39-07:00

Discover 5 Top Data Analytics Solutions impacting the Gaming Industry

StartUs Insights names Spiketrap among the top data analytics companies for the gaming industry.

StartUs Insights

Apr 30, 2021

2021-08-23T12:52:03-07:00

How Naughty Dog embraced diversity in The Last of Us Part II

VentureBeat’s Dean Takahashi cites Spiketrap data regarding The Last of Us Part II in his interview with Halley Gross of Naughty Dog.

VentureBeat

Apr 28, 2021

2021-08-23T12:14:59-07:00

Spiketrap Releases Content Classification Tool

Research Live covers the launch of Spiketrap’s brand safety solution, which was designed to help classify high-velocity user-generated content.

Research Live

Apr 15, 2021

2021-08-23T12:52:50-07:00

Spiketrap Launches Real-Time Brand Safety Suite Addressing the Needs of Digital Advertisers and Publishers in the Creator Economy

Proprietary Natural Language Processing (NLP) approach outperforms accuracy of industry-standard solutions in assessment of user generated content.

BusinessWire

Apr 14, 2021

2021-08-23T12:53:47-07:00

Clubhouse: Why Has It Taken Off?

Forbes contributor Tom Taulli interviews tech veterans about the rise of Clubhouse, quoting Spiketrap on the importance of understanding & context in conversations.

Forbes

Apr 10, 2021

2021-08-23T11:45:17-07:00

Experts Disagree on the Utility of Large Language Models

Alex Woodie of Datanami explores the utility of various NLP models, including commentary from Spiketrap’s founder and Chief Scientist Andrea Vattani.

Datanami

Mar 15, 2021

2021-08-23T11:50:15-07:00

Top 3 tips to improve data strategy

Kristina Knight of BizReport interviews Spiketrap’s Barbie Koelker on ways brand can improve their data strategy to better engage.

BizReport

Mar 12, 2021

2021-08-23T11:48:27-07:00

The DeanBeat: How Roblox overshadowed Microsoft’s Bethesda event this week

VentureBeat’s cites Spiketrap conversation data in an analysis of how the industry importance of both the Roblox IPO and the Microsoft acquisition of Bethesda.

VentureBeat

Mar 12, 2021

2021-08-23T11:51:33-07:00

Interview: Unlocking Audience Understanding with NLP AI

Spiketrap’s Andrea Vattani discusses the power and future of NLP AI to unlock true audience understanding for brands.

insideBIGDATA

Mar 10, 2021

2021-08-23T12:15:38-07:00

Brands: Why vanity metrics aren’t serving your strategy

Kristina Knight of BizReport interviews Spiketrap’s Barbie Koelker on the importance of looking beyond vanity metrics and achieving meaningful audience understanding.

BizReport

Mar 09, 2021

2021-08-23T11:54:09-07:00

Cynopsis Media’s First Morning Read — Thursday March 4, 2021

Cynopsis Media cites Spiketrap data pertaining to the conversations around Paramount+ in advance of its launch.

Cynopsis Media

Mar 04, 2021

2021-08-23T11:57:56-07:00

Why Peter Tamte still wants to make Six Days in Fallujah

VentureBeat’s Dean Takahashi cites Spiketrap conversation data in his interview with Peter Tamte on reactions to elements of his title Six Days in Fallujah.

VentureBeat

Mar 03, 2021

2021-08-23T12:18:08-07:00

Super Bowl 2021 Data

Spiketrap’s conversation data surrounding Super Bowl LV was included in Marketing Charts’ roundup report of the event.

Marketing Charts

Feb 22, 2021

2021-08-23T12:18:47-07:00

The DeanBeat: The outlook for online game events in 2021

VentureBeat’s Dean Takahashi mentions the value of Spiketrap at helping event organizers identify the moments that drive the most engagement.

VentureBeat

Feb 19, 2021

2021-08-23T12:20:20-07:00

2021 Predictions from SmallBizDaily

Spiketrap’s Mike Owen discusses the role of conversation understanding at scale to help businesses make smarter decisions earlier in their growth.

SmallBizDaily

Jan 19, 2021

2020

2021-08-23T12:20:56-07:00

How to get more from mobile

Spiketrap’s Chief Business Officer Mike Owen discusses the importance of allowing the consumer voice to resonate within every facet of organizations.

BizReport

Dec 15, 2020

2021-08-23T12:22:35-07:00

The DeanBeat: The Game Awards show gaming’s past and future

VentureBeat’s Dean Takahashi cites Spiketrap data in his discussion of gaming’s past and future within the context of The Game Awards.

VentureBeat

Dec 11, 2020

2021-08-23T12:23:12-07:00

The Last of Us Part II takes Game of the Year at The Game Awards

VentureBeat’s Dean Takahashi cites Spiketrap in his discussion of winners at the 2020 edition of The Game Awards.

VentureBeat

Dec 10, 2020

2021-08-23T12:24:02-07:00

Spiketrap: Gamers favor The Last of Us Part II and Animal Crossing: New Horizons for The Game Awards

VentureBeat’s Dean Takahashi cites Spiketrap data in his discussion of audience favorites for the 2020 edition of The Game Awards.

VentureBeat

Dec 10, 2020

2021-08-23T12:24:50-07:00

TheGamingEconomy Predictions 2021: Esports

Spiketrap’s Mike Own shares his thoughts on how esports audiences will grow and evolve in 2021 with TheGamingEconomy.

TheGamingEconomy

Dec 07, 2020

2021-08-23T12:25:30-07:00

Conversation as the crewmate: Understanding the rise of Among Us

An exploration into the rise and future of Among Us through the lens of audience conversations across social, streams, and reviews.

GamesIndustry.Biz

Nov 18, 2020

2021-08-23T12:26:02-07:00

The DeanBeat: Sony beats Microsoft with games as the console wars renew

VentureBeat’s Dean Takahashi cites Spiketrap data in his discussion of the console wars between Sony’s Playstation 5 and Microsoft’s Xbox Series X.

VentureBeat

Nov 13, 2020

2021-08-23T12:27:59-07:00

Experts: What to expect from a pandemic holiday season

Spiketrap’s Barbie Koelker discusses the importance of creating positive digital experiences by tuning in to app feedback and audience sentiment.

BizReport

Nov 13, 2020

2021-08-23T12:28:43-07:00

Twitter launches new API as it tries to make amends with third-party developers

James Vincent reports on the impact of Twitter’s new API for developers and platforms like Spiketrap that ingest conversation data at scale.

The Verge

Aug 12, 2020

2021-08-23T12:38:05-07:00

Spiketrap raises $3 million for AI-based social media intelligence platform

VentureBeat’s Dean Takahashi speaks with Spiketrap Co-founder & CEO Kieran Fitzpatrick on growth plans and the power of language understanding at scale.

VentureBeat

Jul 01, 2020

2021-08-23T12:39:50-07:00

Spiketrap Announces $3M Seed Funding to Help Brands Understand Consumer Engagement

Spiketrap doubles-down on its mission to help global brands make better, more-informed decisions based on audience conversations.

Globe Newswire

Jul 01, 2020

2021-08-23T12:42:44-07:00

Spiketrap: Animal Crossing and Warzone surged on social in different ways

VentureBeat turns to Spiketrap data in an analysis of audience engagement and sentiment with respect to video games released in Q1 2020.

VentureBeat

May 27, 2020

2019

2021-08-23T12:43:21-07:00

Spiketrap: Cyberpunk 2077 was the fan favorite game of E3 2019

VentureBeat’s Dean Takahashi leverages Spiketrap data in his analysis of fan reactions to games revealed at E3 2019.

VentureBeat

Jun 20, 2019

2021-08-23T12:43:33-07:00

Spiketrap Analytics says Nintendo had a ‘standout performance in engagement and sentiment’ at E3 2019

GoNintendo’s editorial team leverages Spiketrap data to examine audience reception of various publisher announcements at E3 2019.

GoNintendo

Jun 20, 2019

2021-08-23T12:44:12-07:00

Electronic Arts’ Fortnite rival powers stock

The Financial Times cites Spiketrap conversation analytics data in its assessment of the success of Apex Legends in comparison to Fortnite.

Financial Times

Feb 11, 2019