Feature Updates


Now Delivering Insights for Over 170 New Sources

By |May 13, 2022|Categories: Feature Updates|Tags: |

Gaming audiences engage across a variety of online sites and communities, and Spiketrap now captures more of that activity than ever before. With the integration of 170 new sources within our gaming analytics platform, we have expanded our coverage of the gaming ecosystem in order to deliver a more fully comprehensive scope of audience insights. Specifically, this [...]


Additional Audience Language Support for Discord Insights

By |April 26, 2022|Categories: Discord Insights, Feature Updates|Tags: |

Spiketrap’s Discord Insights Tool now offers support for French, German, Italian, Portuguese, and Spanish conversation analytics – delivering a broader scope of Discord audience intelligence to users! With this update, Discord communities with members communicating in these five languages can now discover insights on how these user segments feel, think, and interact with their brand.  Read on [...]


Global Custom Reporting: Industry-Wide Gaming Insights

By |April 19, 2022|Categories: Feature Updates|Tags: |

Spiketrap users can now discover audience insights and trends across the gaming and entertainment ecosystem with the new Global Custom Reporting tool – part of our continuously innovated Custom Reporting Portal. Custom Reporting at Spiketrap takes a unique user-created query and delivers a visual analytics dashboard showcasing metrics including: audience sentiment, brand safety, engagement, and more. [...]


Know Your Impact: Owned vs. Earned Tool

By |April 6, 2022|Categories: Feature Updates|Tags: , , |

Gaming and entertainment marketers can now better understand the impact of owned social and streaming channels with the new Owned vs. Earned tool within the Spiketrap analytics platform. Owned vs. Earned User Benefits With Spiketrap’s Owned vs. Earned tool, users are empowered to: Compare the performance of content posted in connection to company accounts (owned [...]


New: Custom Reporting for Exclusive Sources

By |March 22, 2022|Categories: Discord Insights, Feature Updates|Tags: , , |

Visual Analytics Reporting for Discord, Facebook & Instagram Quickly and easily pull strategic analytics reports for channels like Discord, Facebook, and Instagram through the new addition of Exclusive Sources reporting within Spiketrap’s Custom Reporting Portal. Exclusive Sources refer to user-owned profiles integrated within Spiketrap at the user’s discretion. Through this optional integration, users gain access to data [...]


TikTok Analytics Now Available Through Spiketrap

By |March 8, 2022|Categories: Announcements, Feature Updates|Tags: , |

There are more than 1 billion videos viewed on TikTok every day, with engagement rates reportedly higher than any other social media app. Accordingly, the platform is opportunely ripe with undiscovered audience intelligence. Through a new beta integration of TikTok as a source within our analytics platform, Spiketrap is contextualizing this continuously expanding social platform in order [...]


Now Analyzing Dutch Conversations, Convo Cards Available for More Languages

By |February 23, 2022|Categories: Feature Updates|Tags: |

In an effort to provide users with a comprehensive understanding of global gaming audiences, Spiketrap continuously expands our support of conversation analytics for different languages. With our most recent update, users can now access engagement and sentiment analytics for Dutch audiences, as well as see Spiketrap conversation cards and corresponding analytics for five other languages.  Audience [...]


New Streams Tool: Comprehensive Livestream Analytics Dashboard

By |February 15, 2022|Categories: Feature Updates, Stream Insights|Tags: |

Today, more brands than ever use Twitch and YouTube Live as a key marketing channel – especially for influencer campaigns and sponsorships.  As with any campaign, when working with creators, brands need to ensure that 1) their messages go out through the right sources and 2) they have a way to determine campaign results. Spiketrap’s Stream Insights [...]


Spiketrap API Update: More Language Support & Hate Raid Reporting

By |February 3, 2022|Categories: Feature Updates, Spiketrap API|Tags: |

Through the Spiketrap API, users are able to integrate our DaaS capabilities and audience insights directly into their preferred dashboards.  With the latest update to our API, users can now initiate calls for: Social and streaming metrics for additional languages  Hate raid detection reporting  Visit our API documentation portal for more information on all API endpoints [...]


New Geo Map Illustrates Audience Sentiment & Engagement

By |February 1, 2022|Categories: Feature Updates|Tags: |

In the search for true contextual understanding of our audiences, high-level understanding of geographical information can aid in determining a more complete picture of consumer behavior. With the launch of our new Geo Map feature, users can now leverage geographical analytics – discovering an increased breadth of audience insights at Spiketrap. Geo Map Overview Available [...]

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