There are more than 1 billion videos viewed on TikTok every day, with engagement rates reportedly higher than any other social media app. Accordingly, the platform is opportunely ripe with undiscovered audience intelligence. Through a new beta integration of TikTok as a source within our analytics platform, Spiketrap is contextualizing this continuously expanding social platform in order [...]
Contextualization analytics platform Spiketrap and Rainmaker.gg have announced an exclusive partnership focused on providing the creator economy with the right tools and insights to facilitate safe and effective collaboration between brands and creators. According to eMarketer, over the past year, influencer marketing has surged to become a nearly $10 billion industry, with top marketers expected to increase [...]
Contextualization analytics platform Spiketrap and Rival Technologies Inc., the world-leading mobile market research platform, have announced a partnership that empowers researchers to effortlessly gain deeper, quantitative insights from qualitative datasets. Today, the $75 billion market research industry is growing at a 5.3% compound annual growth rate, as noted by the Market Research Services Global Market Report. Machine [...]
At Spiketrap, we believe that nurturing positive audience experiences begins with audience understanding. Whether finding the signal from the noise of online chatter or gauging the sentiment of those conversations, driving understanding at scale — and in real-time — is central to what we do. Monitoring conversation safety is just another step in our journey to help [...]
Brand-Content Creator Partnerships Are Increasingly Risky Business opportunities between brands and content creators are more lucrative than ever. According to Stream Hatchet’s Live Game Streaming Trends report, audiences spent an average of 97 million hours watching live streams every day in 2021. Twitch streams alone garnered 6.3 million hours watched, and similar growth is evidenced across other [...]
What inspires your users to leave a 5-star review, and what drives them to give a 1-star rating? Discovering the answers is easier than ever with Spiketrap’s new Review Summary Dashboard, now available in beta! Within the Review Summary Dashboard, Spiketrap clients have unparalleled insight into video game reviews. Specifically, Spiketrap clients can now monitor reviews across top [...]
While we have traditionally collected data around major gaming announcements during E3 in the past, we are still continuing to do that virtually with the major events this summer through IGN’s Summer of Gaming and the Summer Game Fest event schedule. You can expect the same insightful information and video game data. Stay tuned for more!
Spiketrap is the contextualization company powering instant audience understanding for creators, platforms, and brands.
Spiketrap is the conversation company powering instant audience understanding for creators, brands, and platforms.