News

1Jun

New Campaign Reporting Tool: Measure Creator Performance

By |June 1, 2022|Categories: Feature Updates|Tags: |

Discover impactful and AI-powered measurement of creator campaigns with our newly revealed Campaign Reports Tool, available now via a pilot program for existing Spiketrap clients.  This premium custom reporting tool delivers a visual analytics dashboard specific to your campaign, based on user-identified elements such as creators, topics, and entities. The report output was intentionally designed to highlight [...]

31May

Custom Reporting Portal Receives Enhanced User Interface

By |May 31, 2022|Categories: Feature Updates|Tags: |

To enhance and streamline the reporting experience, Spiketrap released a carefully renovated user interface (UI) for our Custom Reporting Portal – accessible now by all platform users. Custom Reporting at Spiketrap delivers a visual analytics dashboard based on a unique, user-created query. The resulting dashboard – which has been optimized and enriched as part of this update [...]

13May

Now Delivering Insights for Over 170 New Sources

By |May 13, 2022|Categories: Feature Updates|Tags: |

Gaming audiences engage across a variety of online sites and communities, and Spiketrap now captures more of that activity than ever before. With the integration of 170 new sources within our gaming analytics platform, we have expanded our coverage of the gaming ecosystem in order to deliver a more fully comprehensive scope of audience insights. Specifically, this [...]

26Apr

Additional Audience Language Support for Discord Insights

By |April 26, 2022|Categories: Discord Insights, Feature Updates|Tags: |

Spiketrap’s Discord Insights Tool now offers support for French, German, Italian, Portuguese, and Spanish conversation analytics – delivering a broader scope of Discord audience intelligence to users! With this update, Discord communities with members communicating in these five languages can now discover insights on how these user segments feel, think, and interact with their brand.  Read on [...]

19Apr

Global Custom Reporting: Industry-Wide Gaming Insights

By |April 19, 2022|Categories: Feature Updates|Tags: |

Spiketrap users can now discover audience insights and trends across the gaming and entertainment ecosystem with the new Global Custom Reporting tool – part of our continuously innovated Custom Reporting Portal. Custom Reporting at Spiketrap takes a unique user-created query and delivers a visual analytics dashboard showcasing metrics including: audience sentiment, brand safety, engagement, and more. [...]

6Apr

Know Your Impact: Owned vs. Earned Tool

By |April 6, 2022|Categories: Feature Updates|Tags: , , |

Gaming and entertainment marketers can now better understand the impact of owned social and streaming channels with the new Owned vs. Earned tool within the Spiketrap analytics platform. Owned vs. Earned User Benefits With Spiketrap’s Owned vs. Earned tool, users are empowered to: Compare the performance of content posted in connection to company accounts (owned [...]

22Mar

New: Custom Reporting for Exclusive Sources

By |March 22, 2022|Categories: Discord Insights, Feature Updates|Tags: , , |

Visual Analytics Reporting for Discord, Facebook & Instagram Quickly and easily pull strategic analytics reports for channels like Discord, Facebook, and Instagram through the new addition of Exclusive Sources reporting within Spiketrap’s Custom Reporting Portal. Exclusive Sources refer to user-owned profiles integrated within Spiketrap at the user’s discretion. Through this optional integration, users gain access to data [...]

8Mar

TikTok Analytics Now Available Through Spiketrap

By |March 8, 2022|Categories: Announcements, Feature Updates|Tags: , |

There are more than 1 billion videos viewed on TikTok every day, with engagement rates reportedly higher than any other social media app. Accordingly, the platform is opportunely ripe with undiscovered audience intelligence. Through a new beta integration of TikTok as a source within our analytics platform, Spiketrap is contextualizing this continuously expanding social platform in order [...]

23Feb

Now Analyzing Dutch Conversations, Convo Cards Available for More Languages

By |February 23, 2022|Categories: Feature Updates|Tags: |

In an effort to provide users with a comprehensive understanding of global gaming audiences, Spiketrap continuously expands our support of conversation analytics for different languages. With our most recent update, users can now access engagement and sentiment analytics for Dutch audiences, as well as see Spiketrap conversation cards and corresponding analytics for five other languages.  Audience [...]

16Feb

Looking Back: Big Game, Bigger Conversations | Super Bowl LVI Analysis

By |February 16, 2022|Categories: Events, Insights|Tags: |

More than 10 million viewers tuned in as the LA Rams brought home their second Super Bowl championship on Sunday evening. Between those 10 million viewers – between commercial viewings and snack refills – over 5.5 million pieces of engagement were shared across Spiketrapped sources, including Twitch, Twitter, Reddit and other forums, news sources, and more. In [...]

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