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Looking Back

3Mar

Looking Back: Conversations Around Sony’s State of Play

By |March 3, 2021|Categories: Looking Back|

Online gaming showcases continue to excite fans, with Sony’s State of Play following events from Nintendo and Blizzard in previous weeks. During the stream, Sony revealed upcoming new titles, fan favorites coming to Playstation 5, and more. Today, we’re taking a look back to see which announcements hit a high note and created significant impact among audiences. [...]

25Feb

Looking Back: Audience Reactions Around BlizzConline

By |February 25, 2021|Categories: Looking Back|

Alliance and Horde members alike came together this past weekend for Blizzard’s highly anticipated annual convention event. This year, the big show was all-virtual, hence the BlizzConline name, and included musical performances, an hour and a half opening ceremony full of announcements, and of course, deep dives into the studio’s current titles, including WoW, Diablo, Hearthstone, and Overwatch. [...]

19Feb

Looking Back: Chatter Around This Week’s Nintendo Direct

By |February 19, 2021|Categories: Looking Back|

Earlier this week, Nintendo announced and held a Nintendo Direct, showcasing a myriad of titles slated for release in 2021. Today, we are delving into the conversations inspired by the event and sharing a few highlights. Let’s dive in! Pre-Event Chatter When Nintendo announced its upcoming Nintendo Direct, audience reactions were overwhelmingly positive, with a [...]

17Feb

Looking Back: Super-Sized Conversations and a Mountain of Reactions for Big Game Advertisers

By |February 17, 2021|Categories: Looking Back|

Last week, over 100 million people tuned in for the the largest sporting — and advertising — event of the year. Whether people tuned in for their favorite team, a sense of tradition, the half-time show, or just the commercials, advertisers were tuned in to an avalanche of audience reactions. Today, we’re taking a look back at [...]

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