Looking Back


Looking Back: Audience Buzz Around The 2021 Grammy Awards

By |March 18, 2021|Categories: Looking Back|

Music fans of all genres tuned in to this week’s 63rd annual Grammy Awards show. Although the event was a bit different from the usual, it was still a star-studded affair full of colorful live performances interspersed between the awards. Let’s take a look into how audiences reacted. While viewership was lower than previous years, those who did [...]


Looking Back: Conversations Around Sony’s State of Play

By |March 3, 2021|Categories: Looking Back|

Online gaming showcases continue to excite fans, with Sony’s State of Play following events from Nintendo and Blizzard in previous weeks. During the stream, Sony revealed upcoming new titles, fan favorites coming to Playstation 5, and more. Today, we’re taking a look back to see which announcements hit a high note and created significant impact among audiences. [...]


Looking Back: Audience Reactions Around BlizzConline

By |February 25, 2021|Categories: Looking Back|

Alliance and Horde members alike came together this past weekend for Blizzard’s highly anticipated annual convention event. This year, the big show was all-virtual, hence the BlizzConline name, and included musical performances, an hour and a half opening ceremony full of announcements, and of course, deep dives into the studio’s current titles, including WoW, Diablo, Hearthstone, and Overwatch. [...]


Looking Back: Chatter Around This Week’s Nintendo Direct

By |February 19, 2021|Categories: Looking Back|

Earlier this week, Nintendo announced and held a Nintendo Direct, showcasing a myriad of titles slated for release in 2021. Today, we are delving into the conversations inspired by the event and sharing a few highlights. Let’s dive in! Pre-Event Chatter When Nintendo announced its upcoming Nintendo Direct, audience reactions were overwhelmingly positive, with a [...]


Looking Back: Super-Sized Conversations and a Mountain of Reactions for Big Game Advertisers

By |February 17, 2021|Categories: Looking Back|

Last week, over 100 million people tuned in for the the largest sporting — and advertising — event of the year. Whether people tuned in for their favorite team, a sense of tradition, the half-time show, or just the commercials, advertisers were tuned in to an avalanche of audience reactions. Today, we’re taking a look back at [...]

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