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13Apr

Top Brands Discussed on Twitch: April 13, 2021

By |April 13, 2021|Categories: Leaderboards|Tags: |

The latest results for the top brands discussed on Twitch are in! Here are the results for the week of April 5 through April 11, 2021. This week, shifting political discourse — both on and off Twitch — affected the scores and rankings of numerous brands. Notbaly, while some brands had experienced a boost due to [...]

6Apr

Top Brands Discussed on Twitch: April 6, 2021

By |April 6, 2021|Categories: Leaderboards|Tags: |

This week, Lego created superhero chatter, AT&T got political, and Pepsi made a splash with Peeps and Kpop. To see the brands that are driving the most positive engagement, conversations, and shifts among audience attention on Twitch, check out our previous posts. Here are the top brands discussed on Twitch for the week of March 29th through April [...]

30Mar

Top Brands Discussed on Twitch: March 30, 2021

By |March 30, 2021|Categories: Leaderboards|Tags: |

Top Brands on Twitch examines the brands most discussed on the streaming platform each week, and explores the drive behind the shifts in their rankings. Advertisers can utilize these reviews to gather competitive intel and better understand what resonates with audiences, while content creators and agencies can identify brand partnerships to pursue. To track this ongoing series, [...]

23Mar

Top Brands Discussed on Twitch: March 23, 2021

By |March 23, 2021|Categories: Leaderboards|Tags: |

Today, we are introducing a new weekly feature capturing the top brands discussed on Twitch and identifying what is driving these audience affinities. Each brand’s composite score is based on a combination of both engagement (chat) volume and brand sentiment. This composite index allows us to understand the positivity or negativity of conversations surrounding the brands, and [...]

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