Top Brands Discussed on Twitch: August 9th, 2021
As the frequency of summer gaming announcements subsides and marketers ramp their back-to-school campaigns, which brands are generating the strongest, positive conversations on Twitch? This week, a few top publishing brands saw modest increases in audience sentiment, further strengthening the hold that Sony, Nintendo, and Disney have at the top of our rankings. Notable losers of the [...]
Top Brands Discussed on Twitch: May 25th, 2021
This week, an uptick in positive conversations around Red Bull allowed it to squeak past Frito-Lay. Meanwhile, a slight dip in mention volume for Samsung was offset by a significant improvement in conversation sentiment, allowing the brand to surpass PayPal, Costco, and Starbucks in our ranking. See below for the top 20 brands discussed on Twitch for [...]
Top Brands Discussed on Twitch: May 11th, 2021
This week’s rankings for the most discussed brands on Twitch are in! Check out the results for the week of May 3rd through May 9th below. Methodology To compile the above list, Spiketrap’s Clair AI processed conversation activity on Twitch, automatically identifying mentions and classifying the sentiment thereof for over 100 top [...]
Top Brands Discussed on Twitch: May 4th, 2021
This week’s rankings for the most discussed brands on Twitch are in! Check out the results for the week of April 26th through May 2nd below. Methodology To compile the above list, Spiketrap’s Clair AI processed conversation activity on Twitch, automatically identifying mentions and classifying the sentiment thereof for over 100 top [...]
Top Brands Discussed on Twitch: April 27, 2021
This week’s rankings for the most discussed brands on Twitch are in! Here are the results for the week of April 19 through April 25. To see what conversations drove AT&T’s score to rise and how it impacted the rest of the brands in our ranking, log in to Spiketrap or contact us for a demo! [...]
Top Brands Discussed on Twitch: April 20, 2021
The results for the most talked about brands on Twitch are in! Here are the rankings for the week of April 12 through April 18. To find out what gave Sony’s score a rise, why sentiment around Samsung improved, or what drove other results in this week’s list, contact us for a demo or log in [...]
Top Brands Discussed on Twitch: April 13, 2021
The latest results for the top brands discussed on Twitch are in! Here are the results for the week of April 5 through April 11, 2021. This week, shifting political discourse — both on and off Twitch — affected the scores and rankings of numerous brands. Notbaly, while some brands had experienced a boost due to [...]
Top Brands Discussed on Twitch: April 6, 2021
This week, Lego created superhero chatter, AT&T got political, and Pepsi made a splash with Peeps and Kpop. To see the brands that are driving the most positive engagement, conversations, and shifts among audience attention on Twitch, check out our previous posts. Here are the top brands discussed on Twitch for the week of March 29th through April [...]
Top Brands Discussed on Twitch: March 30, 2021
Top Brands on Twitch examines the brands most discussed on the streaming platform each week, and explores the drive behind the shifts in their rankings. Advertisers can utilize these reviews to gather competitive intel and better understand what resonates with audiences, while content creators and agencies can identify brand partnerships to pursue. To track this ongoing series, [...]
Top Brands Discussed on Twitch: March 23, 2021
Today, we are introducing a new weekly feature capturing the top brands discussed on Twitch and identifying what is driving these audience affinities. Each brand’s composite score is based on a combination of both engagement (chat) volume and brand sentiment. This composite index allows us to understand the positivity or negativity of conversations surrounding the brands, and [...]