Upcoming Webinar: Reach Gaming Audiences Through Predictive Audiences
Gaming is universal, but its audiences are highly fragmented. To help advertisers reach the right audiences at scale, Comscore and Spiketrap are hosting a webinar on gaming predictive audiences later this month! Designed for any advertiser looking for a contextual, cookie-free solution for reaching gaming audiences, this session will cover: How new gaming segments are ready for [...]
Square Enix Presents & The Importance of Quality Engagement
Square Enix Presents, Square Enix’s yearly gaming showcase, fared very well among viewers on several fronts this year. Impact sentiment, which is a measure of meaningful, conversation-driven messages, earned an impressive 90/100 score, indicating that the event resonated with audiences. Tomb Raider’s 25th anniversary generated the most buzz around viewers, with announcements including a Tomb Raider [...]
Gamescom: Opening Night Live
Every year, gaming audiences around the globe look forward to Gamescom for news about their favorite titles. Albeit one of many similar events throughout the year, the attention paid to Gamescom is often rewarded as publishers save announcements for the European event. In this installment of our Summer of Gaming Series, we are taking a look at [...]
Cyberpunk 2077: Night City Wire Episode 2
In the latest episode of Night City Wire fans of Cyberpunk 2077 saw additional components of the character life paths, an exclusive look behind the making of the music and lyrics from in-game band Samurai, and a closer look at the “Tools of Destruction”. Initial reactions to the stream were very positive with a sentiment score of 84/100, [...]
Sony PlayStation State of Play: August 2020
Playstation’s latest State of Play stream had a lot of exciting news and previews of games coming soon. One highly anticipated game available this holiday season is Crash Bandicoot 4: It’s About Time. This latest update in the franchise takes you on a journey with Crash and Coco, including a new Insanity Beach landscape with unique art style [...]
Xbox Games Showcase 2020
Overall sentiment of the Xbox Games Showcase was positive with a score of 70/100, as viewers enjoyed the amount of first-party games, gameplay shown for Halo Infinite, and reveal of Fable. Fans got a look at several new first party games, another look at the Xbox Series X console, and several world premieres of some upcoming games, including [...]
Google Stadia Connect 2020
During the recent Google Stadia Connect event, gamers got a chance to see more games available in the Stadia Store for “Click to Play” access. Click to Play will also be available for big titles including Marvel’s Avengers, Assassins Creed: Valhalla, and Cyberpunk 2077 when they are released later this year. Stadia will also have titles from 2K [...]
Ubisoft Forward 2020
Ubisoft made several exciting new announcements around franchise favorites in its first Ubisoft Forward stream. The overall stream was received well with viewers, as fans enjoyed the announcements and have a close affinity with Ubisoft games. First fans got an in depth look at Watch Dog: Legions in a short film featuring the realistic streets of London. In [...]
World of Warcraft: Shadowlands Developer Update
Fans of World of Warcraft (WoW) were treated to an update on the latest expansion of Shadowlands, which has completed Alpha testing and is starting Beta testing next week. During Alpha testing there were over 817k quests completed with 64k in-game bugs reported and a countless level of invaluable feedback that has been implemented to prepare for Beta [...]
Cyberpunk 2077: Night City Wire Episode 1
Fans of Cyberpunk 2077 were treated to new insights and visuals of in-game footage with a new, high octane trailer which streamed on Projekt Red’s first episode of their web series, Night City Wire. CyberPunk 2077 is set within an area of 6 districts with a surrounding 7th district called The Badlands, a dystopian desert landscape inhabited by [...]