Blog
Top Brands Discussed on Twitch: April 6, 2021
This week, Lego created superhero chatter, AT&T got political, and Pepsi made a splash with Peeps and Kpop. To see the brands that are driving the most positive engagement, conversations, and shifts among audience attention on Twitch, check out our previous posts. Here are the top brands discussed on Twitch [...]
Top Brands Discussed on Twitch: March 30, 2021
Top Brands on Twitch examines the brands most discussed on the streaming platform each week, and explores the drive behind the shifts in their rankings. Advertisers can utilize these reviews to gather competitive intel and better understand what resonates with audiences, while content creators and agencies can identify brand [...]
Square Enix Presents & The Importance of Quality Engagement
Square Enix Presents, Square Enix’s yearly gaming showcase, fared very well among viewers on several fronts this year. Impact sentiment, which is a measure of meaningful, conversation-driven messages, earned an impressive 90/100 score, indicating that the event resonated with audiences. Tomb Raider’s 25th anniversary generated the most buzz [...]
Top Brands Discussed on Twitch: March 23, 2021
Today, we are introducing a new weekly feature capturing the top brands discussed on Twitch and identifying what is driving these audience affinities. Each brand’s composite score is based on a combination of both engagement (chat) volume and brand sentiment. This composite index allows us to understand the positivity [...]
Looking Back: Audience Buzz Around The 2021 Grammy Awards
Music fans of all genres tuned in to this week’s 63rd annual Grammy Awards show. Although the event was a bit different from the usual, it was still a star-studded affair full of colorful live performances interspersed between the awards. Let’s take a look into how audiences reacted. While viewership [...]
Trending Tuesday: Meghan & Harry Cause a Stir, Animal Crossing Comes to Life, & Microsoft Finalizes Bethesda Acquisition
This week, Oprah’s interview with Harry and Meghan sparked up some lively conversations, Animal Crossing announced its collaboration with Build-a-Bear, and Microsoft finalized its acquisition of Bethesda. Let’s dive into the conversations and see what folks had to say. Harry and Meghan’s Interview Inspires Discussions Oprah Winfrey made quite an [...]
Trending Tuesday: Valheim Vikings Rise, Nike Ups Sneaker Hype, and Nintendo Switch Gets an Upgrade
This week, indie title Valheim hit a milestone in sales, Nike and Supreme released another coveted sneaker collaboration, and Nintendo Switch is getting an upgrade. Indie Title Valheim Makes It Big Survival sandbox game Valheim generated some buzz last week when it hit five million sales after being out [...]
Looking Back: Conversations Around Sony’s State of Play
Online gaming showcases continue to excite fans, with Sony’s State of Play following events from Nintendo and Blizzard in previous weeks. During the stream, Sony revealed upcoming new titles, fan favorites coming to Playstation 5, and more. Today, we’re taking a look back to see which announcements hit a [...]
Trending Tuesday: State of Play Excitement, Fall Guys Blast Off, & Luca Makes a Splash
This week, Playstation held a State of Play event chock full of exciting news, Fall Guys announced its upcoming theme for season 4, and Pixar dropped the trailer for their latest movie, Luca. Audience Excitement Around State of Play Playstation’s State of Play event generated interesting conversations as fans [...]
Looking Back: Audience Reactions Around BlizzConline
Alliance and Horde members alike came together this past weekend for Blizzard’s highly anticipated annual convention event. This year, the big show was all-virtual, hence the BlizzConline name, and included musical performances, an hour and a half opening ceremony full of announcements, and of course, deep dives into the studio’s [...]
Top Brands Discussed on Twitch: April 6, 2021
This week, Lego created superhero chatter, AT&T got political, and Pepsi made a splash with Peeps and Kpop. To see the brands that are driving the most positive engagement, conversations, [...]
Top Brands Discussed on Twitch: March 30, 2021
Top Brands on Twitch examines the brands most discussed on the streaming platform each week, and explores the drive behind the shifts in their rankings. Advertisers can utilize these [...]
Square Enix Presents & The Importance of Quality Engagement
Square Enix Presents, Square Enix’s yearly gaming showcase, fared very well among viewers on several fronts this year. Impact sentiment, which is a measure of meaningful, conversation-driven messages, earned [...]
Top Brands Discussed on Twitch: March 23, 2021
Today, we are introducing a new weekly feature capturing the top brands discussed on Twitch and identifying what is driving these audience affinities. Each brand’s composite score is based [...]
Looking Back: Audience Buzz Around The 2021 Grammy Awards
Music fans of all genres tuned in to this week’s 63rd annual Grammy Awards show. Although the event was a bit different from the usual, it was still a star-studded [...]
Trending Tuesday: Meghan & Harry Cause a Stir, Animal Crossing Comes to Life, & Microsoft Finalizes Bethesda Acquisition
This week, Oprah’s interview with Harry and Meghan sparked up some lively conversations, Animal Crossing announced its collaboration with Build-a-Bear, and Microsoft finalized its acquisition of Bethesda. Let’s dive into [...]
Trending Tuesday: Valheim Vikings Rise, Nike Ups Sneaker Hype, and Nintendo Switch Gets an Upgrade
This week, indie title Valheim hit a milestone in sales, Nike and Supreme released another coveted sneaker collaboration, and Nintendo Switch is getting an upgrade. Indie Title Valheim Makes [...]
Looking Back: Conversations Around Sony’s State of Play
Online gaming showcases continue to excite fans, with Sony’s State of Play following events from Nintendo and Blizzard in previous weeks. During the stream, Sony revealed upcoming new titles, [...]
Trending Tuesday: State of Play Excitement, Fall Guys Blast Off, & Luca Makes a Splash
This week, Playstation held a State of Play event chock full of exciting news, Fall Guys announced its upcoming theme for season 4, and Pixar dropped the trailer for their [...]
Looking Back: Audience Reactions Around BlizzConline
Alliance and Horde members alike came together this past weekend for Blizzard’s highly anticipated annual convention event. This year, the big show was all-virtual, hence the BlizzConline name, and included [...]