Blog2021-08-30T20:10:53-07:00

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6Apr

Top Brands Discussed on Twitch: April 6, 2021

By |April 6, 2021|Categories: Leaderboards|Tags: |

This week, Lego created superhero chatter, AT&T got political, and Pepsi made a splash with Peeps and Kpop. To see the brands that are driving the most positive engagement, conversations, and shifts among audience attention on Twitch, check out our previous posts. Here are the top brands discussed on Twitch [...]

30Mar

Top Brands Discussed on Twitch: March 30, 2021

By |March 30, 2021|Categories: Leaderboards|Tags: |

Top Brands on Twitch examines the brands most discussed on the streaming platform each week, and explores the drive behind the shifts in their rankings. Advertisers can utilize these reviews to gather competitive intel and better understand what resonates with audiences, while content creators and agencies can identify brand [...]

25Mar

Square Enix Presents & The Importance of Quality Engagement

By |March 25, 2021|Categories: Events|Tags: |

Square Enix Presents, Square Enix’s yearly gaming showcase, fared very well among viewers on several fronts this year. Impact sentiment, which is a measure of meaningful, conversation-driven messages, earned an impressive 90/100 score, indicating that the event resonated with audiences. Tomb Raider’s 25th anniversary generated the most buzz [...]

23Mar

Top Brands Discussed on Twitch: March 23, 2021

By |March 23, 2021|Categories: Leaderboards|Tags: |

Today, we are introducing a new weekly feature capturing the top brands discussed on Twitch and identifying what is driving these audience affinities. Each brand’s composite score is based on a combination of both engagement (chat) volume and brand sentiment. This composite index allows us to understand the positivity [...]

18Mar

Looking Back: Audience Buzz Around The 2021 Grammy Awards

By |March 18, 2021|Categories: Looking Back|

Music fans of all genres tuned in to this week’s 63rd annual Grammy Awards show. Although the event was a bit different from the usual, it was still a star-studded affair full of colorful live performances interspersed between the awards. Let’s take a look into how audiences reacted. While viewership [...]

16Mar

Trending Tuesday: Meghan & Harry Cause a Stir, Animal Crossing Comes to Life, & Microsoft Finalizes Bethesda Acquisition

By |March 16, 2021|Categories: Trending Tuesday|

This week, Oprah’s interview with Harry and Meghan sparked up some lively conversations, Animal Crossing announced its collaboration with Build-a-Bear, and Microsoft finalized its acquisition of Bethesda. Let’s dive into the conversations and see what folks had to say. Harry and Meghan’s Interview Inspires Discussions Oprah Winfrey made quite an [...]

9Mar

Trending Tuesday: Valheim Vikings Rise, Nike Ups Sneaker Hype, and Nintendo Switch Gets an Upgrade

By |March 9, 2021|Categories: Trending Tuesday|

This week, indie title Valheim hit a milestone in sales, Nike and Supreme released another coveted sneaker collaboration, and Nintendo Switch is getting an upgrade. Indie Title Valheim Makes It Big Survival sandbox game Valheim generated some buzz last week when it hit five million sales after being out [...]

3Mar

Looking Back: Conversations Around Sony’s State of Play

By |March 3, 2021|Categories: Looking Back|

Online gaming showcases continue to excite fans, with Sony’s State of Play following events from Nintendo and Blizzard in previous weeks. During the stream, Sony revealed upcoming new titles, fan favorites coming to Playstation 5, and more. Today, we’re taking a look back to see which announcements hit a [...]

2Mar

Trending Tuesday: State of Play Excitement, Fall Guys Blast Off, & Luca Makes a Splash

By |March 2, 2021|Categories: Trending Tuesday|

This week, Playstation held a State of Play event chock full of exciting news, Fall Guys announced its upcoming theme for season 4, and Pixar dropped the trailer for their latest movie, Luca. Audience Excitement Around State of Play Playstation’s State of Play event generated interesting conversations as fans [...]

25Feb

Looking Back: Audience Reactions Around BlizzConline

By |February 25, 2021|Categories: Looking Back|

Alliance and Horde members alike came together this past weekend for Blizzard’s highly anticipated annual convention event. This year, the big show was all-virtual, hence the BlizzConline name, and included musical performances, an hour and a half opening ceremony full of announcements, and of course, deep dives into the studio’s [...]

Trending Tuesday: Meghan & Harry Cause a Stir, Animal Crossing Comes to Life, & Microsoft Finalizes Bethesda Acquisition

By |March 16, 2021|

This week, Oprah’s interview with Harry and Meghan sparked up some lively conversations, Animal Crossing announced its collaboration with Build-a-Bear, and Microsoft finalized its acquisition of Bethesda. Let’s dive into [...]

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