Blog2021-11-10T15:01:49-08:00

Blog

19Nov

Spiketrap 101: What is a Monitor?

By |November 19, 2021|Categories: Spiketrap 101|Tags: |

If you've ever used Spiketrap’s audience intelligence and media solutions platform, you know that the collected analytics for a specific entity are referred to as “monitors.” But What is a Monitor? In short, monitors are concepts. At our founding, Spiketrap monitors were essentially equivalent to "intellectual [...]

10Nov

Spiketrap and Rainmaker.gg Partner to Empower Creator Economy with Unparalleled Audience Insights

By |November 10, 2021|Categories: Announcements|

Contextualization analytics platform Spiketrap and Rainmaker.gg have announced an exclusive partnership focused on providing the creator economy with the right tools and insights to facilitate safe and effective collaboration between brands and creators. According to eMarketer, over the past year, influencer marketing has surged to become a nearly $10 [...]

27Oct

Spiketrap and Rival Technologies Partnership Accelerates Insights for Market Research Industry

By |October 27, 2021|Categories: Announcements|

Contextualization analytics platform Spiketrap and Rival Technologies Inc., the world-leading mobile market research platform, have announced a partnership that empowers researchers to effortlessly gain deeper, quantitative insights from qualitative datasets. Today, the $75 billion market research industry is growing at a 5.3% compound annual growth rate, as noted by [...]

28Sep

Discord User Insights: Continuously Improved Analytics, Enriched Community Understanding

By |September 28, 2021|Categories: Discord Insights, Feature Updates|

Today, there are over 15 million active Discord users and 4 billion server conversation minutes daily. If you’re a Discord server manager, keeping track of trending discussions across multiple channels – especially with the goal of analyzing and understanding the topics that are most important to your users – [...]

20Sep

Upcoming Webinar: Reach Gaming Audiences Through Predictive Audiences

By |September 20, 2021|Categories: Events|

Gaming is universal, but its audiences are highly fragmented. To help advertisers reach the right audiences at scale, Comscore and Spiketrap are hosting a webinar on gaming predictive audiences later this month! Designed for any advertiser looking for a contextual, cookie-free solution for reaching gaming audiences, this session will [...]

10Aug

Driving Deeper Community Understanding with Discord Insights from Spiketrap

By |August 10, 2021|Categories: Discord Insights, Feature Updates|

Every day, millions of people chat with one another across an ever-increasing plethora of Discord servers. Now, the owners of those communities can unlock deeper audience and community understanding with Discord Insights from Spiketrap. Like other conversation contextualization capabilities offered on the platform, Spiketrap’s new Discord insights offering empowers [...]

9Aug

Top Brands Discussed on Twitch: August 9th, 2021

By |August 9, 2021|Categories: Leaderboards|

As the frequency of summer gaming announcements subsides and marketers ramp their back-to-school campaigns, which brands are generating the strongest, positive conversations on Twitch? This week, a few top publishing brands saw modest increases in audience sentiment, further strengthening the hold that Sony, Nintendo, and Disney have at the [...]

29Jun

New Endpoints for Spiketrap Influencer API

By |June 29, 2021|Categories: Feature Updates, Spiketrap API|

Integrating contextually relevant influencer analytics into your preferred marketing dashboards is now easier than ever with Spiketrap’s newest Influencer API endpoints. Launched earlier this month, our Influencer API is used to pull insights on authors promoted to influencer status within our platform. Spiketrap provides unified analytics for influencers, connecting [...]

15Jun

Spiketrap API Integration: Easier Than Ever With API Documentation Page Upgrades

By |June 15, 2021|Categories: Feature Updates, Spiketrap API|

Spiketrap continually improves areas related to our API in order to ensure our users can easily integrate the insights they need.  Our most recent update improves the integration experience through upgrades to our documentation portal, which now provides: Easy access token generation  Quick navigation pane Changelog with the latest [...]

Spiketrap and Rival Technologies Partnership Accelerates Insights for Market Research Industry

By |October 27, 2021|

Contextualization analytics platform Spiketrap and Rival Technologies Inc., the world-leading mobile market research platform, have announced a partnership that empowers researchers to effortlessly gain deeper, quantitative insights from qualitative [...]

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