Blog
Upcoming Webinar: Reach Gaming Audiences Through Predictive Audiences
Gaming is universal, but its audiences are highly fragmented. To help advertisers reach the right audiences at scale, Comscore and Spiketrap are hosting a webinar on gaming predictive audiences later this month! Designed for any advertiser looking for a contextual, cookie-free solution for reaching gaming audiences, this session will [...]
Top Brands Discussed on Twitch: August 9th, 2021
As the frequency of summer gaming announcements subsides and marketers ramp their back-to-school campaigns, which brands are generating the strongest, positive conversations on Twitch? This week, a few top publishing brands saw modest increases in audience sentiment, further strengthening the hold that Sony, Nintendo, and Disney have at the [...]
E3 2021: Day 3 Highlights
Audience sentiment fell a bit during day 3 of E3 2021. Overall sentiment on social channels rests at 68/100, which is down 12 points from yesterday. Similarly, overall sentiment on streaming platforms now rests at 63/100, which is down 7 points from yesterday. Top conversations [...]
E3 2021: Day 2 Highlights
Top level audience sentiment was a bit higher today on social channels, registering at 80/100 on social platforms and 70/100 on streaming. Notable conversations discussed today have included: Microsoft & Bethesda showcase (79/100 sentiment) Square Enix & Marvel (58/100 sentiment) Square Enix & Final Fantasy [...]
Highlights from the Xbox & Bethesda Showcase
Audience reactions for the event were positive, enjoying an overall audience sentiment score of 82/100 on social channels and 76/100 in live chat environments. A few of the top conversations surrounding the Xbox & Bethesda showcase today have included: Starfield (77/100 sentiment) Halo Infinite’s free-to-play [...]
E3 2021: Day 1 Highlights
Audience reactions to E3 2021 across social channels was solidly positive, with an overall sentiment score of 79/100 and an impact sentiment score that closely followed suit at 76/100. Meanwhile, top level audience sentiment was modestly positive on streaming platforms at 68/100. Notably, impact sentiment on streaming channels was [...]
Ubisoft Forward Drives Audience Conversations
Ubisoft’s event generated significant audience engagement across social and streaming platforms, resulting in nearly 800K unique messages on June 12th alone. Interestingly, the impact ratio on streaming platforms was rather high (at 36.4%), signaling that stream audiences were engaged in quality discussions about the event. [...]
Fans React to Rainbow Six Extraction
Overall audience reactions to Rainbow Six Extraction were positive, with a sentiment score of 71/100 on social channels and 74/100 on streaming platforms. While many fans reacted positively to the cinematic trailer (with a sentiment score of 69/100) and were thankful for the gameplay deep [...]
Highlights from Day 2 of the Guerrilla Collective Showcase
Overall, reactions to day 2 of the Guerrilla Collective Showcase were quite positive. Audience sentiment registered at 80/100 on social channels and 78/100 on within live stream environments. Audience engagement for this event was a bit lower than other events today, with 106K messages shared on streaming platforms. That [...]
Reactions to the Rocksmith+ Reveal at E3 2021
Audience sentiment during the announcement was modestly positive, with an overall sentiment score of 64/100. (Note: a score of 60 or higher is considered positive). However, impact sentiment was solidly positive at 73/100. The fact that impact sentiment was higher suggests that while some members of the audience may [...]
Upcoming Webinar: Reach Gaming Audiences Through Predictive Audiences
Gaming is universal, but its audiences are highly fragmented. To help advertisers reach the right audiences at scale, Comscore and Spiketrap are hosting a webinar on gaming predictive audiences [...]
Top Brands Discussed on Twitch: August 9th, 2021
As the frequency of summer gaming announcements subsides and marketers ramp their back-to-school campaigns, which brands are generating the strongest, positive conversations on Twitch? This week, a few top [...]
E3 2021: Day 3 Highlights
Audience sentiment fell a bit during day 3 of E3 2021. Overall sentiment on social channels rests at 68/100, which is down 12 points from yesterday. Similarly, overall sentiment [...]
E3 2021: Day 2 Highlights
Top level audience sentiment was a bit higher today on social channels, registering at 80/100 on social platforms and 70/100 on streaming. Notable conversations discussed [...]
Highlights from the Xbox & Bethesda Showcase
Audience reactions for the event were positive, enjoying an overall audience sentiment score of 82/100 on social channels and 76/100 in live chat environments. A [...]
E3 2021: Day 1 Highlights
Audience reactions to E3 2021 across social channels was solidly positive, with an overall sentiment score of 79/100 and an impact sentiment score that closely followed suit at 76/100. [...]
Ubisoft Forward Drives Audience Conversations
Ubisoft’s event generated significant audience engagement across social and streaming platforms, resulting in nearly 800K unique messages on June 12th alone. Interestingly, the impact ratio on streaming platforms was [...]
Fans React to Rainbow Six Extraction
Overall audience reactions to Rainbow Six Extraction were positive, with a sentiment score of 71/100 on social channels and 74/100 on streaming platforms. While many [...]
Highlights from Day 2 of the Guerrilla Collective Showcase
Overall, reactions to day 2 of the Guerrilla Collective Showcase were quite positive. Audience sentiment registered at 80/100 on social channels and 78/100 on within live stream environments. Audience [...]
Reactions to the Rocksmith+ Reveal at E3 2021
Audience sentiment during the announcement was modestly positive, with an overall sentiment score of 64/100. (Note: a score of 60 or higher is considered positive). However, impact sentiment was [...]