Blog2020-11-17T16:29:27-08:00

Blog

14Apr

Elevating Brand Safety Measurement

By |April 14, 2021|Categories: Announcements|Tags: |

At Spiketrap, we believe that nurturing positive audience experiences begins with audience understanding. Whether finding the signal from the noise of online chatter or gauging the sentiment of those conversations, driving understanding at scale — and in real-time — is central to what we do. Monitoring conversation safety is [...]

12Apr

Measurement Beyond the Frame: Assessing the Safety of Influencer Communities

By |April 12, 2021|Categories: Announcements|Tags: |

Brand-Content Creator Partnerships Are Increasingly Risky Business opportunities between brands and content creators are more lucrative than ever. According to Stream Hatchet’s Live Game Streaming Trends report, audiences spent an average of 97 million hours watching live streams every day in 2021. Twitch streams alone garnered 6.3 million hours watched, [...]

6Apr

Top Brands Discussed on Twitch: April 6, 2021

By |April 6, 2021|Categories: Leaderboards|Tags: |

This week, Lego created superhero chatter, AT&T got political, and Pepsi made a splash with Peeps and Kpop. To see the brands that are driving the most positive engagement, conversations, and shifts among audience attention on Twitch, check out our previous posts. Here are the top brands discussed on Twitch [...]

30Mar

Top Brands Discussed on Twitch: March 30, 2021

By |March 30, 2021|Categories: Leaderboards|Tags: |

Top Brands on Twitch examines the brands most discussed on the streaming platform each week, and explores the drive behind the shifts in their rankings. Advertisers can utilize these reviews to gather competitive intel and better understand what resonates with audiences, while content creators and agencies can identify brand [...]

25Mar

Square Enix Presents & The Importance of Quality Engagement

By |March 25, 2021|Categories: Events|Tags: |

Square Enix Presents, Square Enix’s yearly gaming showcase, fared very well among viewers on several fronts this year. Impact sentiment, which is a measure of meaningful, conversation-driven messages, earned an impressive 90/100 score, indicating that the event resonated with audiences. Tomb Raider’s 25th anniversary generated the most buzz [...]

23Mar

Top Brands Discussed on Twitch: March 23, 2021

By |March 23, 2021|Categories: Leaderboards|Tags: |

Today, we are introducing a new weekly feature capturing the top brands discussed on Twitch and identifying what is driving these audience affinities. Each brand’s composite score is based on a combination of both engagement (chat) volume and brand sentiment. This composite index allows us to understand the positivity [...]

18Mar

Looking Back: Audience Buzz Around The 2021 Grammy Awards

By |March 18, 2021|Categories: Looking Back|

Music fans of all genres tuned in to this week’s 63rd annual Grammy Awards show. Although the event was a bit different from the usual, it was still a star-studded affair full of colorful live performances interspersed between the awards. Let’s take a look into how audiences reacted. While viewership [...]

16Mar

Trending Tuesday: Meghan & Harry Cause a Stir, Animal Crossing Comes to Life, & Microsoft Finalizes Bethesda Acquisition

By |March 16, 2021|Categories: Trending Tuesday|

This week, Oprah’s interview with Harry and Meghan sparked up some lively conversations, Animal Crossing announced its collaboration with Build-a-Bear, and Microsoft finalized its acquisition of Bethesda. Let’s dive into the conversations and see what folks had to say. Harry and Meghan’s Interview Inspires Discussions Oprah Winfrey made quite an [...]

Trending Tuesday: Meghan & Harry Cause a Stir, Animal Crossing Comes to Life, & Microsoft Finalizes Bethesda Acquisition

By |March 16, 2021|

This week, Oprah’s interview with Harry and Meghan sparked up some lively conversations, Animal Crossing announced its collaboration with Build-a-Bear, and Microsoft finalized its acquisition of Bethesda. Let’s dive into [...]

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