Blog
Top Brands Discussed on Twitch: August 9th, 2021
As the frequency of summer gaming announcements subsides and marketers ramp their back-to-school campaigns, which brands are generating the strongest, positive conversations on Twitch? This week, a few top publishing brands saw modest increases in audience sentiment, further strengthening the hold that Sony, Nintendo, and Disney have at the [...]
Top Brands Discussed on Twitch: May 25th, 2021
This week, an uptick in positive conversations around Red Bull allowed it to squeak past Frito-Lay. Meanwhile, a slight dip in mention volume for Samsung was offset by a significant improvement in conversation sentiment, allowing the brand to surpass PayPal, Costco, and Starbucks in our ranking. See below for [...]
Top Brands Discussed on Twitch: May 18th, 2021
This week, increased conversation volume around Disney helped it claim the number three spot, and positive discussions around BMW helped the automaker find its way into the top ten. See below for the top 20 brands discussed on Twitch for the week of May 9th through May 16th, 2021. [...]
Top Brands Discussed on Twitch: May 11th, 2021
This week’s rankings for the most discussed brands on Twitch are in! Check out the results for the week of May 3rd through May 9th below. Methodology To compile the above list, Spiketrap’s Clair AI processed conversation activity on Twitch, automatically identifying mentions and [...]
Top Brands Discussed on Twitch: May 4th, 2021
This week’s rankings for the most discussed brands on Twitch are in! Check out the results for the week of April 26th through May 2nd below. Methodology To compile the above list, Spiketrap’s Clair AI processed conversation activity on Twitch, automatically identifying mentions and [...]
Top Brands Discussed on Twitch: April 27, 2021
This week’s rankings for the most discussed brands on Twitch are in! Here are the results for the week of April 19 through April 25. To see what conversations drove AT&T’s score to rise and how it impacted the rest of the brands in our ranking, log in [...]
Top Brands Discussed on Twitch: April 20, 2021
The results for the most talked about brands on Twitch are in! Here are the rankings for the week of April 12 through April 18. To find out what gave Sony’s score a rise, why sentiment around Samsung improved, or what drove other results in this week’s list, [...]
Elevating Brand Safety Measurement
At Spiketrap, we believe that nurturing positive audience experiences begins with audience understanding. Whether finding the signal from the noise of online chatter or gauging the sentiment of those conversations, driving understanding at scale — and in real-time — is central to what we do. Monitoring conversation safety is [...]
Top Brands Discussed on Twitch: April 13, 2021
The latest results for the top brands discussed on Twitch are in! Here are the results for the week of April 5 through April 11, 2021. This week, shifting political discourse — both on and off Twitch — affected the scores and rankings of numerous brands. Notbaly, while [...]
Measurement Beyond the Frame: Assessing the Safety of Influencer Communities
Brand-Content Creator Partnerships Are Increasingly Risky Business opportunities between brands and content creators are more lucrative than ever. According to Stream Hatchet’s Live Game Streaming Trends report, audiences spent an average of 97 million hours watching live streams every day in 2021. Twitch streams alone garnered 6.3 million hours [...]
Top Brands Discussed on Twitch: August 9th, 2021
As the frequency of summer gaming announcements subsides and marketers ramp their back-to-school campaigns, which brands are generating the strongest, positive conversations on Twitch? This week, a few top [...]
Top Brands Discussed on Twitch: May 25th, 2021
This week, an uptick in positive conversations around Red Bull allowed it to squeak past Frito-Lay. Meanwhile, a slight dip in mention volume for Samsung was offset by a [...]
Top Brands Discussed on Twitch: May 18th, 2021
This week, increased conversation volume around Disney helped it claim the number three spot, and positive discussions around BMW helped the automaker find its way into the top ten. [...]
Top Brands Discussed on Twitch: May 11th, 2021
This week’s rankings for the most discussed brands on Twitch are in! Check out the results for the week of May 3rd through May 9th below. [...]
Top Brands Discussed on Twitch: May 4th, 2021
This week’s rankings for the most discussed brands on Twitch are in! Check out the results for the week of April 26th through May 2nd below. [...]
Top Brands Discussed on Twitch: April 27, 2021
This week’s rankings for the most discussed brands on Twitch are in! Here are the results for the week of April 19 through April 25. To see what [...]
Top Brands Discussed on Twitch: April 20, 2021
The results for the most talked about brands on Twitch are in! Here are the rankings for the week of April 12 through April 18. To find out [...]
Elevating Brand Safety Measurement
At Spiketrap, we believe that nurturing positive audience experiences begins with audience understanding. Whether finding the signal from the noise of online chatter or gauging the sentiment of those [...]
Top Brands Discussed on Twitch: April 13, 2021
The latest results for the top brands discussed on Twitch are in! Here are the results for the week of April 5 through April 11, 2021. This week, [...]
Measurement Beyond the Frame: Assessing the Safety of Influencer Communities
Brand-Content Creator Partnerships Are Increasingly Risky Business opportunities between brands and content creators are more lucrative than ever. According to Stream Hatchet’s Live Game Streaming Trends report, audiences spent [...]