Blog2021-10-08T12:12:10-07:00

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20Sep

Upcoming Webinar: Reach Gaming Audiences Through Predictive Audiences

By |September 20, 2021|Categories: Events|

Gaming is universal, but its audiences are highly fragmented. To help advertisers reach the right audiences at scale, Comscore and Spiketrap are hosting a webinar on gaming predictive audiences later this month! Designed for any advertiser looking for a contextual, cookie-free solution for reaching gaming audiences, this session will [...]

9Aug

Top Brands Discussed on Twitch: August 9th, 2021

By |August 9, 2021|Categories: Leaderboards|

As the frequency of summer gaming announcements subsides and marketers ramp their back-to-school campaigns, which brands are generating the strongest, positive conversations on Twitch? This week, a few top publishing brands saw modest increases in audience sentiment, further strengthening the hold that Sony, Nintendo, and Disney have at the [...]

13Jun

Highlights from the Xbox & Bethesda Showcase

By |June 13, 2021|Categories: Live, Summer of Gaming 2021|

Audience reactions for the event were positive, enjoying an overall audience sentiment score of 82/100 on social channels and 76/100 in live chat environments. A few of the top conversations surrounding the Xbox & Bethesda showcase today have included: Starfield (77/100 sentiment) Halo Infinite’s free-to-play [...]

12Jun

E3 2021: Day 1 Highlights

By |June 12, 2021|Categories: Live, Summer of Gaming 2021|

Audience reactions to E3 2021 across social channels was solidly positive, with an overall sentiment score of 79/100 and an impact sentiment score that closely followed suit at 76/100. Meanwhile, top level audience sentiment was modestly positive on streaming platforms at 68/100. Notably, impact sentiment on streaming channels was [...]

12Jun

Ubisoft Forward Drives Audience Conversations

By |June 12, 2021|Categories: Live, Summer of Gaming 2021|

Ubisoft’s event generated significant audience engagement across social and streaming platforms, resulting in nearly 800K unique messages on June 12th alone. Interestingly, the impact ratio on streaming platforms was rather high (at 36.4%), signaling that stream audiences were engaged in quality discussions about the event. [...]

12Jun

Highlights from Day 2 of the Guerrilla Collective Showcase

By |June 12, 2021|Categories: Live, Summer of Gaming 2021|

Overall, reactions to day 2 of the Guerrilla Collective Showcase were quite positive. Audience sentiment registered at 80/100 on social channels and 78/100 on within live stream environments. Audience engagement for this event was a bit lower than other events today, with 106K messages shared on streaming platforms. That [...]

12Jun

Reactions to the Rocksmith+ Reveal at E3 2021

By |June 12, 2021|Categories: Live, Summer of Gaming 2021, Uncategorized|

Audience sentiment during the announcement was modestly positive, with an overall sentiment score of 64/100. (Note: a score of 60 or higher is considered positive). However, impact sentiment was solidly positive at 73/100.  The fact that impact sentiment was higher suggests that while some members of the audience may [...]

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