Measuring Marketing Effectiveness: Why Contextual Audience Insights Are Key

By |July 1, 2022|Categories: Spiketrap 101|Tags: |

Given the rate at which marketers launch and optimize campaigns, the temptation to measure marketing effectiveness using readily available and simple metrics – such as impressions or engagement – can be appealing. After all, in the same vein as "no such thing as bad publicity,” it can be argued [...]


Top Brands on Twitch: May 2022

By |June 14, 2022|Categories: Insights, Leaderboards|Tags: |

Which brands generated the strongest and most positive conversations among Twitch viewers in May? See the rankings below, and read on for some context around Sony Pictures’ climb to #10, as well as Spotify’s month-to-month decrease, and more. Twitch conversation data for May 1, 2022 - May 31, [...]


New Campaign Reporting Tool: Measure Creator Performance

By |June 1, 2022|Categories: Feature Updates|Tags: |

Discover impactful and AI-powered measurement of creator campaigns with our newly revealed Campaign Reports Tool, available now via a pilot program for existing Spiketrap clients.  This premium custom reporting tool delivers a visual analytics dashboard specific to your campaign, based on user-identified elements such as creators, topics, and entities. [...]


Custom Reporting Portal Receives Enhanced User Interface

By |May 31, 2022|Categories: Feature Updates|Tags: |

To enhance and streamline the reporting experience, Spiketrap released a carefully renovated user interface (UI) for our Custom Reporting Portal – accessible now by all platform users. Custom Reporting at Spiketrap delivers a visual analytics dashboard based on a unique, user-created query. The resulting dashboard – which has been [...]


Now Delivering Insights for Over 170 New Sources

By |May 13, 2022|Categories: Feature Updates|Tags: |

Gaming audiences engage across a variety of online sites and communities, and Spiketrap now captures more of that activity than ever before. With the integration of 170 new sources within our gaming analytics platform, we have expanded our coverage of the gaming ecosystem in order to deliver a more [...]


Top Brands on Twitch: April 2022

By |May 6, 2022|Categories: Insights, Leaderboards|Tags: |

Which brands generated the strongest and most positive conversations with Twitch viewers in April? See the most recent rankings for the Top Brands Discussed on Twitch below, ranked using Spiketrap’s exclusive twitch chat stats and insights. Our top brands index score is computed based on volume of mentions and [...]


Trending Topics: Sonic Origins & Apple Removing Outdated Apps

By |April 28, 2022|Categories: Insights, Trending: Gaming Topics & News|

Which stories have been driving significant engagement within the gaming community? And why? In this post, we cover audience reactions to the news that Apple is removing outdated apps and games from the App Store, as well as the announcement of Sonic Origins. Relevant audience metrics provided for these [...]


Additional Audience Language Support for Discord Insights

By |April 26, 2022|Categories: Discord Insights, Feature Updates|Tags: |

Spiketrap’s Discord Insights Tool now offers support for French, German, Italian, Portuguese, and Spanish conversation analytics – delivering a broader scope of Discord audience intelligence to users! With this update, Discord communities with members communicating in these five languages can now discover insights on how these user segments feel, [...]


Spiketrap 101: Defining Contextual Analysis

By |April 21, 2022|Categories: Spiketrap 101|Tags: |

The Value of Contextual-Based Marketing Solutions As marketers, building genuine connections with our audiences can often involve chasing the answers to big, sometimes even ambiguous questions.  However, perhaps the most important question to ask while seeking authentic understanding looks for the context behind audience behavior, and that question [...]


Global Custom Reporting: Industry-Wide Gaming Insights

By |April 19, 2022|Categories: Feature Updates|Tags: |

Spiketrap users can now discover audience insights and trends across the gaming and entertainment ecosystem with the new Global Custom Reporting tool – part of our continuously innovated Custom Reporting Portal. Custom Reporting at Spiketrap takes a unique user-created query and delivers a visual analytics dashboard showcasing metrics including: [...]

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