Blog
Top Brands Discussed on Twitch: April 20, 2021
The results for the most talked about brands on Twitch are in! Here are the rankings for the week of April 12 through April 18. To find out what gave Sony’s score a rise, why sentiment around Samsung improved, or what drove other results in this week’s list, [...]
Elevating Brand Safety Measurement
At Spiketrap, we believe that nurturing positive audience experiences begins with audience understanding. Whether finding the signal from the noise of online chatter or gauging the sentiment of those conversations, driving understanding at scale — and in real-time — is central to what we do. Monitoring conversation safety is [...]
Top Brands Discussed on Twitch: April 13, 2021
The latest results for the top brands discussed on Twitch are in! Here are the results for the week of April 5 through April 11, 2021. This week, shifting political discourse — both on and off Twitch — affected the scores and rankings of numerous brands. Notbaly, while [...]
Measurement Beyond the Frame: Assessing the Safety of Influencer Communities
Brand-Content Creator Partnerships Are Increasingly Risky Business opportunities between brands and content creators are more lucrative than ever. According to Stream Hatchet’s Live Game Streaming Trends report, audiences spent an average of 97 million hours watching live streams every day in 2021. Twitch streams alone garnered 6.3 million hours watched, [...]
Top Brands Discussed on Twitch: April 6, 2021
This week, Lego created superhero chatter, AT&T got political, and Pepsi made a splash with Peeps and Kpop. To see the brands that are driving the most positive engagement, conversations, and shifts among audience attention on Twitch, check out our previous posts. Here are the top brands discussed on Twitch [...]
Top Brands Discussed on Twitch: March 30, 2021
Top Brands on Twitch examines the brands most discussed on the streaming platform each week, and explores the drive behind the shifts in their rankings. Advertisers can utilize these reviews to gather competitive intel and better understand what resonates with audiences, while content creators and agencies can identify brand [...]
Square Enix Presents & The Importance of Quality Engagement
Square Enix Presents, Square Enix’s yearly gaming showcase, fared very well among viewers on several fronts this year. Impact sentiment, which is a measure of meaningful, conversation-driven messages, earned an impressive 90/100 score, indicating that the event resonated with audiences. Tomb Raider’s 25th anniversary generated the most buzz [...]
Top Brands Discussed on Twitch: March 23, 2021
Today, we are introducing a new weekly feature capturing the top brands discussed on Twitch and identifying what is driving these audience affinities. Each brand’s composite score is based on a combination of both engagement (chat) volume and brand sentiment. This composite index allows us to understand the positivity [...]
Looking Back: Audience Buzz Around The 2021 Grammy Awards
Music fans of all genres tuned in to this week’s 63rd annual Grammy Awards show. Although the event was a bit different from the usual, it was still a star-studded affair full of colorful live performances interspersed between the awards. Let’s take a look into how audiences reacted. While viewership [...]
Trending Tuesday: Meghan & Harry Cause a Stir, Animal Crossing Comes to Life, & Microsoft Finalizes Bethesda Acquisition
This week, Oprah’s interview with Harry and Meghan sparked up some lively conversations, Animal Crossing announced its collaboration with Build-a-Bear, and Microsoft finalized its acquisition of Bethesda. Let’s dive into the conversations and see what folks had to say. Harry and Meghan’s Interview Inspires Discussions Oprah Winfrey made quite an [...]
Top Brands Discussed on Twitch: April 20, 2021
The results for the most talked about brands on Twitch are in! Here are the rankings for the week of April 12 through April 18. To find out [...]
Elevating Brand Safety Measurement
At Spiketrap, we believe that nurturing positive audience experiences begins with audience understanding. Whether finding the signal from the noise of online chatter or gauging the sentiment of those [...]
Top Brands Discussed on Twitch: April 13, 2021
The latest results for the top brands discussed on Twitch are in! Here are the results for the week of April 5 through April 11, 2021. This week, [...]
Measurement Beyond the Frame: Assessing the Safety of Influencer Communities
Brand-Content Creator Partnerships Are Increasingly Risky Business opportunities between brands and content creators are more lucrative than ever. According to Stream Hatchet’s Live Game Streaming Trends report, audiences spent an [...]
Top Brands Discussed on Twitch: April 6, 2021
This week, Lego created superhero chatter, AT&T got political, and Pepsi made a splash with Peeps and Kpop. To see the brands that are driving the most positive engagement, conversations, [...]
Top Brands Discussed on Twitch: March 30, 2021
Top Brands on Twitch examines the brands most discussed on the streaming platform each week, and explores the drive behind the shifts in their rankings. Advertisers can utilize these [...]
Square Enix Presents & The Importance of Quality Engagement
Square Enix Presents, Square Enix’s yearly gaming showcase, fared very well among viewers on several fronts this year. Impact sentiment, which is a measure of meaningful, conversation-driven messages, earned [...]
Top Brands Discussed on Twitch: March 23, 2021
Today, we are introducing a new weekly feature capturing the top brands discussed on Twitch and identifying what is driving these audience affinities. Each brand’s composite score is based [...]
Looking Back: Audience Buzz Around The 2021 Grammy Awards
Music fans of all genres tuned in to this week’s 63rd annual Grammy Awards show. Although the event was a bit different from the usual, it was still a star-studded [...]
Trending Tuesday: Meghan & Harry Cause a Stir, Animal Crossing Comes to Life, & Microsoft Finalizes Bethesda Acquisition
This week, Oprah’s interview with Harry and Meghan sparked up some lively conversations, Animal Crossing announced its collaboration with Build-a-Bear, and Microsoft finalized its acquisition of Bethesda. Let’s dive into [...]