Blog2021-08-30T20:10:53-07:00

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9Aug

Top Brands Discussed on Twitch: August 9th, 2021

By |August 9, 2021|Categories: Leaderboards|

As the frequency of summer gaming announcements subsides and marketers ramp their back-to-school campaigns, which brands are generating the strongest, positive conversations on Twitch? This week, a few top publishing brands saw modest increases in audience sentiment, further strengthening the hold that Sony, Nintendo, and Disney have at the [...]

25May

Top Brands Discussed on Twitch: May 25th, 2021

By |May 25, 2021|Categories: Leaderboards|

This week, an uptick in positive conversations around Red Bull allowed it to squeak past Frito-Lay. Meanwhile, a slight dip in mention volume for Samsung was offset by a significant improvement in conversation sentiment, allowing the brand to surpass PayPal, Costco, and Starbucks in our ranking. See below for [...]

14Apr

Elevating Brand Safety Measurement

By |April 14, 2021|Categories: Announcements|Tags: |

At Spiketrap, we believe that nurturing positive audience experiences begins with audience understanding. Whether finding the signal from the noise of online chatter or gauging the sentiment of those conversations, driving understanding at scale — and in real-time — is central to what we do. Monitoring conversation safety is [...]

12Apr

Measurement Beyond the Frame: Assessing the Safety of Influencer Communities

By |April 12, 2021|Categories: Announcements|Tags: |

Brand-Content Creator Partnerships Are Increasingly Risky Business opportunities between brands and content creators are more lucrative than ever. According to Stream Hatchet’s Live Game Streaming Trends report, audiences spent an average of 97 million hours watching live streams every day in 2021. Twitch streams alone garnered 6.3 million hours [...]

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