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27Apr

Top Brands Discussed on Twitch: April 27, 2021

By |April 27, 2021|Categories: Leaderboards|Tags: |

This week’s rankings for the most discussed brands on Twitch are in! Here are the results for the week of April 19 through April 25. To see what conversations drove AT&T’s score to rise and how it impacted the rest of the brands in our ranking, log in to Spiketrap or contact us for a demo! [...]

20Apr

Top Brands Discussed on Twitch: April 20, 2021

By |April 20, 2021|Categories: Leaderboards|Tags: |

The results for the most talked about brands on Twitch are in! Here are the rankings for the week of April 12 through April 18. To find out what gave Sony’s score a rise, why sentiment around Samsung improved, or what drove other results in this week’s list, contact us for a demo or log in [...]

13Apr

Top Brands Discussed on Twitch: April 13, 2021

By |April 13, 2021|Categories: Leaderboards|Tags: |

The latest results for the top brands discussed on Twitch are in! Here are the results for the week of April 5 through April 11, 2021. This week, shifting political discourse — both on and off Twitch — affected the scores and rankings of numerous brands. Notbaly, while some brands had experienced a boost due to [...]

12Apr

Measurement Beyond the Frame: Assessing the Safety of Influencer Communities

By |April 12, 2021|Categories: Announcements|Tags: |

Brand-Content Creator Partnerships Are Increasingly Risky Business opportunities between brands and content creators are more lucrative than ever. According to Stream Hatchet’s Live Game Streaming Trends report, audiences spent an average of 97 million hours watching live streams every day in 2021. Twitch streams alone garnered 6.3 million hours watched, and similar growth is evidenced across other [...]

6Apr

Top Brands Discussed on Twitch: April 6, 2021

By |April 6, 2021|Categories: Leaderboards|Tags: |

This week, Lego created superhero chatter, AT&T got political, and Pepsi made a splash with Peeps and Kpop. To see the brands that are driving the most positive engagement, conversations, and shifts among audience attention on Twitch, check out our previous posts. Here are the top brands discussed on Twitch for the week of March 29th through April [...]

30Mar

Top Brands Discussed on Twitch: March 30, 2021

By |March 30, 2021|Categories: Leaderboards|Tags: |

Top Brands on Twitch examines the brands most discussed on the streaming platform each week, and explores the drive behind the shifts in their rankings. Advertisers can utilize these reviews to gather competitive intel and better understand what resonates with audiences, while content creators and agencies can identify brand partnerships to pursue. To track this ongoing series, [...]

25Mar

Square Enix Presents & The Importance of Quality Engagement

By |March 25, 2021|Categories: Events|Tags: |

Square Enix Presents, Square Enix’s yearly gaming showcase, fared very well among viewers on several fronts this year. Impact sentiment, which is a measure of meaningful, conversation-driven messages, earned an impressive 90/100 score, indicating that the event resonated with audiences. Tomb Raider’s 25th anniversary generated the most buzz around viewers, with announcements including a Tomb Raider [...]

23Mar

Top Brands Discussed on Twitch: March 23, 2021

By |March 23, 2021|Categories: Leaderboards|Tags: |

Today, we are introducing a new weekly feature capturing the top brands discussed on Twitch and identifying what is driving these audience affinities. Each brand’s composite score is based on a combination of both engagement (chat) volume and brand sentiment. This composite index allows us to understand the positivity or negativity of conversations surrounding the brands, and [...]

18Mar

Looking Back: Audience Buzz Around The 2021 Grammy Awards

By |March 18, 2021|Categories: Looking Back|

Music fans of all genres tuned in to this week’s 63rd annual Grammy Awards show. Although the event was a bit different from the usual, it was still a star-studded affair full of colorful live performances interspersed between the awards. Let’s take a look into how audiences reacted. While viewership was lower than previous years, those who did [...]

16Mar

Trending Tuesday: Meghan & Harry Cause a Stir, Animal Crossing Comes to Life, & Microsoft Finalizes Bethesda Acquisition

By |March 16, 2021|Categories: Trending Tuesday|

This week, Oprah’s interview with Harry and Meghan sparked up some lively conversations, Animal Crossing announced its collaboration with Build-a-Bear, and Microsoft finalized its acquisition of Bethesda. Let’s dive into the conversations and see what folks had to say. Harry and Meghan’s Interview Inspires Discussions Oprah Winfrey made quite an impact last week when she sat down with [...]

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