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12Jun

Ubisoft Forward Drives Audience Conversations

By |June 12, 2021|Categories: Events|Tags: , |

Ubisoft’s event generated significant audience engagement across social and streaming platforms, resulting in nearly 800K unique messages on June 12th alone. Interestingly, the impact ratio on streaming platforms was rather high (at 36.4%), signaling that stream audiences were engaged in quality discussions about the event. Overall, the event was relatively well-received, enjoying a [...]

12Jun

Fans React to Rainbow Six Extraction

By |June 12, 2021|Categories: Events|Tags: , |

Overall audience reactions to Rainbow Six Extraction were positive, with a sentiment score of 71/100 on social channels and 74/100 on streaming platforms. While many fans reacted positively to the cinematic trailer (with a sentiment score of 69/100) and were thankful for the gameplay deep dive, some expressed frustration (with a sentiment score [...]

12Jun

Highlights from Day 2 of the Guerrilla Collective Showcase

By |June 12, 2021|Categories: Events|Tags: , |

Overall, reactions to day 2 of the Guerrilla Collective Showcase were quite positive. Audience sentiment registered at 80/100 on social channels and 78/100 on within live stream environments. Audience engagement for this event was a bit lower than other events today, with 106K messages shared on streaming platforms. That said, chat activity was substantive, with live streams [...]

12Jun

Reactions to the Rocksmith+ Reveal at E3 2021

By |June 12, 2021|Categories: Events|Tags: , |

Audience sentiment during the announcement was modestly positive, with an overall sentiment score of 64/100. (Note: a score of 60 or higher is considered positive). However, impact sentiment was solidly positive at 73/100.  The fact that impact sentiment was higher suggests that while some members of the audience may have come into the segment with a sour [...]

11Jun

Koch Primetime Reactions Vary by Platform

By |June 11, 2021|Categories: Events|Tags: , |

Audience reactions to Koch Primetime during Summer Game fest varied wildly by platform. While audience sentiment among live stream participants was positive (at 67/100), sentiment on social channels fell within the neutral range (at 56/100). This was primarily driven by conversations on Reddit, where sentiment for the event was quite low, falling into the negative range at [...]

10Jun

Summer Game Fest Kickoff

By |June 10, 2021|Categories: Events|Tags: , |

Today’s Summer Game Fest Kickoff generated considerable audience engagement across social and streaming platforms. Total engagement neared 2 million, with over 1.3 million messages shared on Twitch live streams alone. Overall, audience sentiment surrounding the event was quite positive, registering a 71/100 on streaming channels and an impressive 86/100 on social. [...]

9Jun

Audience Reactions to Battlefield 2042 Reveal

By |June 9, 2021|Categories: Events|Tags: , |

EA's reveal for Battlefield 2042, which is slated to release in October of this year, generated significant conversation. Overall engagement across streaming and social channels neared 500K, with the bulk of activity taking place on YouTube. Overall, audience reactions were positive, with the game enjoying a sentiment score of 76/100 during the broadcast. [...]

7Jun

Audiences React Positively to Day 1 of Guerrilla Collective Showcase

By |June 7, 2021|Categories: Events|Tags: , |

Day 1 of the Guerrilla Collective Showcase was well received, with conversations across social channels yielding a rather positive sentiment score of 89/100, and conversations across streaming channels yielding a moderately positive sentiment score of 73/100. Stream sentiment reached an impressive 92 during a presentation of indie action & exploration games, suggesting strong [...]

25May

Top Brands Discussed on Twitch: May 25th, 2021

By |May 25, 2021|Categories: Leaderboards|Tags: , |

This week, an uptick in positive conversations around Red Bull allowed it to squeak past Frito-Lay. Meanwhile, a slight dip in mention volume for Samsung was offset by a significant improvement in conversation sentiment, allowing the brand to surpass PayPal, Costco, and Starbucks in our ranking. See below for the top 20 brands discussed on Twitch for [...]

18May

Top Brands Discussed on Twitch: May 18th, 2021

By |May 18, 2021|Categories: Uncategorized|Tags: , |

This week, increased conversation volume around Disney helped it claim the number three spot, and positive discussions around BMW helped the automaker find its way into the top ten. See below for the top 20 brands discussed on Twitch for the week of May 9th through May 16th, 2021. Methodology To compile [...]

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