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Barbie Koelker

9Jun

Audience Reactions to Battlefield 2042 Reveal

By |June 9, 2021|Categories: Live, Summer of Gaming 2021|

EA's reveal for Battlefield 2042, which is slated to release in October of this year, generated significant conversation. Overall engagement across streaming and social channels neared 500K, with the bulk of activity taking place on YouTube. Overall, audience reactions were positive, with the game enjoying a sentiment score of 76/100 during the broadcast. [...]

7Jun

Audiences React Positively to Day 1 of Guerrilla Collective Showcase

By |June 7, 2021|Categories: Live, Summer of Gaming 2021|

Day 1 of the Guerrilla Collective Showcase was well received, with conversations across social channels yielding a rather positive sentiment score of 89/100, and conversations across streaming channels yielding a moderately positive sentiment score of 73/100. Stream sentiment reached an impressive 92 during a presentation of indie action & exploration games, suggesting strong [...]

25May

Top Brands Discussed on Twitch: May 25th, 2021

By |May 25, 2021|Categories: Leaderboards|

This week, an uptick in positive conversations around Red Bull allowed it to squeak past Frito-Lay. Meanwhile, a slight dip in mention volume for Samsung was offset by a significant improvement in conversation sentiment, allowing the brand to surpass PayPal, Costco, and Starbucks in our ranking. See below for the top 20 brands discussed on Twitch for [...]

11May

Top Brands Discussed on Twitch: May 11th, 2021

By |May 11, 2021|Categories: Leaderboards|

This week’s rankings for the most discussed brands on Twitch are in! Check out the results for the week of May 3rd through May 9th below. Methodology To compile the above list, Spiketrap’s Clair AI processed conversation activity on Twitch, automatically identifying mentions and classifying the sentiment thereof for over 100 top [...]

4May

Top Brands Discussed on Twitch: May 4th, 2021

By |May 4, 2021|Categories: Leaderboards|

This week’s rankings for the most discussed brands on Twitch are in! Check out the results for the week of April 26th through May 2nd below. Methodology To compile the above list, Spiketrap’s Clair AI processed conversation activity on Twitch, automatically identifying mentions and classifying the sentiment thereof for over 100 top [...]

14Apr

Elevating Brand Safety Measurement

By |April 14, 2021|Categories: Announcements|Tags: |

At Spiketrap, we believe that nurturing positive audience experiences begins with audience understanding. Whether finding the signal from the noise of online chatter or gauging the sentiment of those conversations, driving understanding at scale — and in real-time — is central to what we do. Monitoring conversation safety is just another step in our journey to help [...]

19Feb

Looking Back: Chatter Around This Week’s Nintendo Direct

By |February 19, 2021|Categories: Looking Back|

Earlier this week, Nintendo announced and held a Nintendo Direct, showcasing a myriad of titles slated for release in 2021. Today, we are delving into the conversations inspired by the event and sharing a few highlights. Let’s dive in! Pre-Event Chatter When Nintendo announced its upcoming Nintendo Direct, audience reactions were overwhelmingly positive, with a [...]

17Feb

Looking Back: Super-Sized Conversations and a Mountain of Reactions for Big Game Advertisers

By |February 17, 2021|Categories: Looking Back|

Last week, over 100 million people tuned in for the the largest sporting — and advertising — event of the year. Whether people tuned in for their favorite team, a sense of tradition, the half-time show, or just the commercials, advertisers were tuned in to an avalanche of audience reactions. Today, we’re taking a look back at [...]

22Jan

Positivity in Perspective: Top Conversations from Q4 2020

By |January 22, 2021|Categories: Insights|Tags: |

From minor updates with major appeal to immersive theme parks, the video game industry gave fans numerous moments to celebrate in Q4 of 2020. Let’s explore the stories that inspired high velocity, positive conversations in our final installment of Positivity in Perspective: 2020. October Small features can generate considerable joy, and the popularity of the @CanYouPetTheDog account [...]

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