Barbie Koelker


Elevating Brand Safety Measurement

By |April 14, 2021|Categories: Announcements|Tags: |

At Spiketrap, we believe that nurturing positive audience experiences begins with audience understanding. Whether finding the signal from the noise of online chatter or gauging the sentiment of those conversations, driving understanding at scale — and in real-time — is central to what we do. Monitoring conversation safety is just another step in our journey to help [...]


Looking Back: Chatter Around This Week’s Nintendo Direct

By |February 19, 2021|Categories: Looking Back|

Earlier this week, Nintendo announced and held a Nintendo Direct, showcasing a myriad of titles slated for release in 2021. Today, we are delving into the conversations inspired by the event and sharing a few highlights. Let’s dive in! Pre-Event Chatter When Nintendo announced its upcoming Nintendo Direct, audience reactions were overwhelmingly positive, with a [...]


Looking Back: Super-Sized Conversations and a Mountain of Reactions for Big Game Advertisers

By |February 17, 2021|Categories: Looking Back|

Last week, over 100 million people tuned in for the the largest sporting — and advertising — event of the year. Whether people tuned in for their favorite team, a sense of tradition, the half-time show, or just the commercials, advertisers were tuned in to an avalanche of audience reactions. Today, we’re taking a look back at [...]


Positivity in Perspective: Top Conversations from Q4 2020

By |January 22, 2021|Categories: Insights|Tags: |

From minor updates with major appeal to immersive theme parks, the video game industry gave fans numerous moments to celebrate in Q4 of 2020. Let’s explore the stories that inspired high velocity, positive conversations in our final installment of Positivity in Perspective: 2020. October Small features can generate considerable joy, and the popularity of the @CanYouPetTheDog account [...]


Positivity in Perspective: Q3 2020

By |January 21, 2021|Categories: Insights|Tags: |

In keeping with the adage that the show must go on, publishers turned to digital events in the summer of 2020 to showcase their upcoming titles, generating a cacophony of conversations. Thus, it is not surprising that the most engaging positive conversations during the time period were particularly diverse. Indeed, only one game appeared on our list [...]


Positivity in Perspective: Top Conversations from Q2 2020

By |January 20, 2021|Categories: Insights|Tags: |

For many, video games provide entertainment, escapism, and social connectivity. This was particularly true in the Spring of 2020, when people were first coming to terms with what a pandemic meant for their lives. Despite the tenor of the moment, people found reprieve through gaming in Q2 of 2020. In this second installment of our Positivity in [...]


Positivity in Perspective: Top Conversations in Gaming in 2020 — Q1

By |January 19, 2021|Categories: Insights|Tags: |

Amid the onslaught of headlines in 2020, the video game industry offered audiences moments of respite. Whether exploring advancements in VR, enjoying life debt-free on a low population island, living the life of a superhero, or kicking friends off a spaceship, games offered people both escapism and social connectivity at a much needed time. To celebrate the [...]


Review Insights Update: Q1 2021

By |January 5, 2021|Categories: Feature Updates|

Writing a review is just one way players contribute to the conversation around a game, but reviews can have a significant impact on user acquisition efforts. To make it easier to understand what’s being said about games via reviews, Spiketrap has rolled out numerous improvements to review summaries, including: Custom date control Full review history Enhanced review [...]


Measuring the Conversation: The Game Awards

By |December 10, 2020|Categories: Insights|

Each year, The Game Awards celebrates the best in the video game industry, with nominees selected by a robust committee of industry veterans. While some of the games nominated are beloved titles whose fanfare and traditional success metrics are irrefutable, others pique our collective curiosity, calling on us to remember a time when they were still top [...]


Spiketrap Launches Review Summary Dashboard in Beta

By |August 25, 2020|Categories: Announcements|Tags: |

What inspires your users to leave a 5-star review, and what drives them to give a 1-star rating? Discovering the answers is easier than ever with Spiketrap’s new Review Summary Dashboard, now available in beta! Within the Review Summary Dashboard, Spiketrap clients have unparalleled insight into video game reviews. Specifically, Spiketrap clients can now monitor reviews across top [...]

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