Upcoming Webinar: Reach Gaming Audiences Through Predictive Audiences
Gaming is universal, but its audiences are highly fragmented. To help advertisers reach the right audiences at scale, Comscore and Spiketrap are hosting a webinar on gaming predictive audiences later this month! Designed for any advertiser looking for a contextual, cookie-free solution for reaching gaming audiences, this session will cover: How new gaming segments are ready for [...]
Top Brands Discussed on Twitch: August 9th, 2021
As the frequency of summer gaming announcements subsides and marketers ramp their back-to-school campaigns, which brands are generating the strongest, positive conversations on Twitch? This week, a few top publishing brands saw modest increases in audience sentiment, further strengthening the hold that Sony, Nintendo, and Disney have at the top of our rankings. Notable losers of the [...]
E3 2021: Day 3 Highlights
Audience sentiment fell a bit during day 3 of E3 2021. Overall sentiment on social channels rests at 68/100, which is down 12 points from yesterday. Similarly, overall sentiment on streaming platforms now rests at 63/100, which is down 7 points from yesterday. Top conversations discussed today have included: Anticipation around Super Smash [...]
E3 2021: Day 2 Highlights
Top level audience sentiment was a bit higher today on social channels, registering at 80/100 on social platforms and 70/100 on streaming. Notable conversations discussed today have included: Microsoft & Bethesda showcase (79/100 sentiment) Square Enix & Marvel (58/100 sentiment) Square Enix & Final Fantasy (69/100 sentiment) Halo Infinite Multiplayer (91/100 sentiment) Hades [...]
Highlights from the Xbox & Bethesda Showcase
Audience reactions for the event were positive, enjoying an overall audience sentiment score of 82/100 on social channels and 76/100 in live chat environments. A few of the top conversations surrounding the Xbox & Bethesda showcase today have included: Starfield (77/100 sentiment) Halo Infinite’s free-to-play multiplayer (95/100 sentiment) Battlefield 2042 gameplay (91/100 sentiment) [...]
E3 2021: Day 1 Highlights
Audience reactions to E3 2021 across social channels was solidly positive, with an overall sentiment score of 79/100 and an impact sentiment score that closely followed suit at 76/100. Meanwhile, top level audience sentiment was modestly positive on streaming platforms at 68/100. Notably, impact sentiment on streaming channels was higher at 77/100, bringing it to parity with [...]
Ubisoft Forward Drives Audience Conversations
Ubisoft’s event generated significant audience engagement across social and streaming platforms, resulting in nearly 800K unique messages on June 12th alone. Interestingly, the impact ratio on streaming platforms was rather high (at 36.4%), signaling that stream audiences were engaged in quality discussions about the event. Overall, the event was relatively well-received, enjoying a [...]
Fans React to Rainbow Six Extraction
Overall audience reactions to Rainbow Six Extraction were positive, with a sentiment score of 71/100 on social channels and 74/100 on streaming platforms. While many fans reacted positively to the cinematic trailer (with a sentiment score of 69/100) and were thankful for the gameplay deep dive, some expressed frustration (with a sentiment score [...]
Highlights from Day 2 of the Guerrilla Collective Showcase
Overall, reactions to day 2 of the Guerrilla Collective Showcase were quite positive. Audience sentiment registered at 80/100 on social channels and 78/100 on within live stream environments. Audience engagement for this event was a bit lower than other events today, with 106K messages shared on streaming platforms. That said, chat activity was substantive, with live streams [...]
Reactions to the Rocksmith+ Reveal at E3 2021
Audience sentiment during the announcement was modestly positive, with an overall sentiment score of 64/100. (Note: a score of 60 or higher is considered positive). However, impact sentiment was solidly positive at 73/100. The fact that impact sentiment was higher suggests that while some members of the audience may have come into the segment with a sour [...]