Top Brands on Twitch: May 2022

Published On: June 14, 2022By Categories: Insights, LeaderboardsTags:

Which brands generated the strongest and most positive conversations among Twitch viewers in May? See the rankings below, and read on for some context around Sony Pictures’ climb to #10, as well as Spotify’s month-to-month decrease, and more.

top brands on twitch brand may 2022

Twitch conversation data for May 1, 2022 – May 31, 2022.

Brands are ranked using Spiketrap’s exclusive twitch chat stats and insights, with an index score computed based on volume of mentions and Spiketrap sentiment score.

Top Brands on Twitch May Spotlight: Sony Pictures

This month, we’re going to dive into Sony Pictures, which holds the 10th spot on the list – but moved up 16 places to get there.sony pictures brand twtich

With a solidly positive 71/100 sentiment score across all Twitch mentions, the brand rejoins the Top 20 list after a month of absence (though still claiming an admirable position of #26 in April).

Much of the conversation for Sony Pictures centered around Spider-Man, for various reasons. High engagement conversations included the decision to not remove the statue of liberty from Spider-Man: No Way Home at China’s request, as well as requests for a “Raimi-cut” release of Tobey Macquire’s Spider-Man 3 and The Amazing Spider-Man 3 with Andrew Garfield.

Other May Highlights

Of the three brands we focused on last month, Asus and Nvidia not only remain on the top 20 list for May, but continue to climb it – all due to overwhelming positive gamer conversation around the GeForce RTX™ 30 Series graphic card price reduction.

spotify brand twitch

Finally, another interesting movement this month includes Spotify. Since the Joe Rogan controversy and the #DeleteSpotify social media boycott campaign in February 2022, Spotify has experienced four consecutive months of decreasing discussion on the platform, as well as sentiment that is consistently in the low 50s. It will be interesting to see if this trend continues in the coming months, or if Spotify’s affinity within Twitch viewers will make a comeback.

Month Spotify Rankings
Feb 2022 9
March 2022 12
April 2022 14
May 2022 15

Top 5 Brands Discussed on Twitch by Sentiment

Of the top 100 brands discussed on Twitch in April, here are the top five brands that elicited the warmest sentiment within livestream audience conversations.

Climbing more than 100 spaces to join the Top 5 Brands by Sentiment rankings is MasterCard. On May 12, 2022, the brand launched a Gamer Xchange program that allows gamers to turn unspent rewards points into in-game currency. The program will pilot in Asia, home to 54% of the world’s population of gamers.

top brands on twitch brand by sentiment analysis mastercard

The multinational financial services corporation saw almost entirely positive audience conversation on Twitch – bringing in a 99/100 sentiment score.

Affinity Highlight: Mastercard & Gaming

Based on May audience engagement data within the Spiketrap Affinity Index, Mastercard has the highest alignment with the multiplayer online battle arena (MOBA) gaming sub-genre.

top brands on twitch brand affinity mastercard

Furthermore, of the games with the highest affinity to Mastercard, the top MOBA game is League of Legends – however, Clash Royale is the game with the highest affinity and sentiment score.

top brands on twitch brand affinity mastercard

Let’s Chat

To learn more about these rankings, see the rest of Spiketrap’s Twitch/Streaming Insights, and discover how we can help your brand make a bigger impact, reach out via the contact form below!

Top Brands Ranking Methodology

To compile our various twitch chat stats, including the Top Brands Discussed on Twitch rankings, Spiketrap’s Clair AI processed conversation activity on Twitch, automatically identifying mentions and classifying the sentiment for over 100 top brands. We then ranked brands according to their Spiketrap sentiment score (middle column), which is a composite measure of total brand mentions on Twitch and conversation sentiment (third column). Report rankings are exclusive of noise pertaining to platforms and operating systems.

Recent Posts

Top Brands on Twitch: May 2022

Published On: June 14, 2022By Categories: Insights, LeaderboardsTags:

Which brands generated the strongest and most positive conversations among Twitch viewers in May? See the rankings below, and read on for some context around Sony Pictures’ climb to #10, as well as Spotify’s month-to-month decrease, and more.

top brands on twitch brand may 2022

Twitch conversation data for May 1, 2022 – May 31, 2022.

Brands are ranked using Spiketrap’s exclusive twitch chat stats and insights, with an index score computed based on volume of mentions and Spiketrap sentiment score.

Top Brands on Twitch May Spotlight: Sony Pictures

This month, we’re going to dive into Sony Pictures, which holds the 10th spot on the list – but moved up 16 places to get there.sony pictures brand twtich

With a solidly positive 71/100 sentiment score across all Twitch mentions, the brand rejoins the Top 20 list after a month of absence (though still claiming an admirable position of #26 in April).

Much of the conversation for Sony Pictures centered around Spider-Man, for various reasons. High engagement conversations included the decision to not remove the statue of liberty from Spider-Man: No Way Home at China’s request, as well as requests for a “Raimi-cut” release of Tobey Macquire’s Spider-Man 3 and The Amazing Spider-Man 3 with Andrew Garfield.

Other May Highlights

Of the three brands we focused on last month, Asus and Nvidia not only remain on the top 20 list for May, but continue to climb it – all due to overwhelming positive gamer conversation around the GeForce RTX™ 30 Series graphic card price reduction.

spotify brand twitch

Finally, another interesting movement this month includes Spotify. Since the Joe Rogan controversy and the #DeleteSpotify social media boycott campaign in February 2022, Spotify has experienced four consecutive months of decreasing discussion on the platform, as well as sentiment that is consistently in the low 50s. It will be interesting to see if this trend continues in the coming months, or if Spotify’s affinity within Twitch viewers will make a comeback.

Month Spotify Rankings
Feb 2022 9
March 2022 12
April 2022 14
May 2022 15

Top 5 Brands Discussed on Twitch by Sentiment

Of the top 100 brands discussed on Twitch in April, here are the top five brands that elicited the warmest sentiment within livestream audience conversations.

Climbing more than 100 spaces to join the Top 5 Brands by Sentiment rankings is MasterCard. On May 12, 2022, the brand launched a Gamer Xchange program that allows gamers to turn unspent rewards points into in-game currency. The program will pilot in Asia, home to 54% of the world’s population of gamers.

top brands on twitch brand by sentiment analysis mastercard

The multinational financial services corporation saw almost entirely positive audience conversation on Twitch – bringing in a 99/100 sentiment score.

Affinity Highlight: Mastercard & Gaming

Based on May audience engagement data within the Spiketrap Affinity Index, Mastercard has the highest alignment with the multiplayer online battle arena (MOBA) gaming sub-genre.

top brands on twitch brand affinity mastercard

Furthermore, of the games with the highest affinity to Mastercard, the top MOBA game is League of Legends – however, Clash Royale is the game with the highest affinity and sentiment score.

top brands on twitch brand affinity mastercard

Let’s Chat

To learn more about these rankings, see the rest of Spiketrap’s Twitch/Streaming Insights, and discover how we can help your brand make a bigger impact, reach out via the contact form below!

Top Brands Ranking Methodology

To compile our various twitch chat stats, including the Top Brands Discussed on Twitch rankings, Spiketrap’s Clair AI processed conversation activity on Twitch, automatically identifying mentions and classifying the sentiment for over 100 top brands. We then ranked brands according to their Spiketrap sentiment score (middle column), which is a composite measure of total brand mentions on Twitch and conversation sentiment (third column). Report rankings are exclusive of noise pertaining to platforms and operating systems.

Recent Posts

Top Brands on Twitch: May 2022

Published On: June 14, 2022By

Which brands generated the strongest and most positive conversations among Twitch viewers in May? See the rankings below, and read on for some context around Sony Pictures’ climb to #10, as well as Spotify’s month-to-month decrease, and more.

top brands on twitch brand may 2022

Twitch conversation data for May 1, 2022 – May 31, 2022.

Brands are ranked using Spiketrap’s exclusive twitch chat stats and insights, with an index score computed based on volume of mentions and Spiketrap sentiment score.

Top Brands on Twitch May Spotlight: Sony Pictures

This month, we’re going to dive into Sony Pictures, which holds the 10th spot on the list – but moved up 16 places to get there.sony pictures brand twtich

With a solidly positive 71/100 sentiment score across all Twitch mentions, the brand rejoins the Top 20 list after a month of absence (though still claiming an admirable position of #26 in April).

Much of the conversation for Sony Pictures centered around Spider-Man, for various reasons. High engagement conversations included the decision to not remove the statue of liberty from Spider-Man: No Way Home at China’s request, as well as requests for a “Raimi-cut” release of Tobey Macquire’s Spider-Man 3 and The Amazing Spider-Man 3 with Andrew Garfield.

Other May Highlights

Of the three brands we focused on last month, Asus and Nvidia not only remain on the top 20 list for May, but continue to climb it – all due to overwhelming positive gamer conversation around the GeForce RTX™ 30 Series graphic card price reduction.

spotify brand twitch

Finally, another interesting movement this month includes Spotify. Since the Joe Rogan controversy and the #DeleteSpotify social media boycott campaign in February 2022, Spotify has experienced four consecutive months of decreasing discussion on the platform, as well as sentiment that is consistently in the low 50s. It will be interesting to see if this trend continues in the coming months, or if Spotify’s affinity within Twitch viewers will make a comeback.

Month Spotify Rankings
Feb 2022 9
March 2022 12
April 2022 14
May 2022 15

Top 5 Brands Discussed on Twitch by Sentiment

Of the top 100 brands discussed on Twitch in April, here are the top five brands that elicited the warmest sentiment within livestream audience conversations.

Climbing more than 100 spaces to join the Top 5 Brands by Sentiment rankings is MasterCard. On May 12, 2022, the brand launched a Gamer Xchange program that allows gamers to turn unspent rewards points into in-game currency. The program will pilot in Asia, home to 54% of the world’s population of gamers.

top brands on twitch brand by sentiment analysis mastercard

The multinational financial services corporation saw almost entirely positive audience conversation on Twitch – bringing in a 99/100 sentiment score.

Affinity Highlight: Mastercard & Gaming

Based on May audience engagement data within the Spiketrap Affinity Index, Mastercard has the highest alignment with the multiplayer online battle arena (MOBA) gaming sub-genre.

top brands on twitch brand affinity mastercard

Furthermore, of the games with the highest affinity to Mastercard, the top MOBA game is League of Legends – however, Clash Royale is the game with the highest affinity and sentiment score.

top brands on twitch brand affinity mastercard

Let’s Chat

To learn more about these rankings, see the rest of Spiketrap’s Twitch/Streaming Insights, and discover how we can help your brand make a bigger impact, reach out via the contact form below!

Top Brands Ranking Methodology

To compile our various twitch chat stats, including the Top Brands Discussed on Twitch rankings, Spiketrap’s Clair AI processed conversation activity on Twitch, automatically identifying mentions and classifying the sentiment for over 100 top brands. We then ranked brands according to their Spiketrap sentiment score (middle column), which is a composite measure of total brand mentions on Twitch and conversation sentiment (third column). Report rankings are exclusive of noise pertaining to platforms and operating systems.