New Campaign Reporting Tool: Measure Creator Performance

Published On: June 1, 2022By Categories: Feature UpdatesTags:

Discover impactful and AI-powered measurement of creator campaigns with our newly revealed Campaign Reports Tool, available now via a pilot program for existing Spiketrap clients. 

This premium custom reporting tool delivers a visual analytics dashboard specific to your campaign, based on user-identified elements such as creators, topics, and entities. The report output was intentionally designed to highlight key audience insights – and empower our users to easily measure the effectiveness of creator marketing campaigns.

Furthermore, the report aggregates Spiketrap-exclusive contextual insights – such as sentiment, engagement, community brand safety, and more – across selected creators, source channels, and queries.

The Campaign Reports Tool expands the breadth of campaign management insights already found within the Spiketrap analytics platform. Read more on our campaign management insights below.

Campaign Reporting Tool Features

campaign reporting tool influencers minecraft example

Unified reporting of creator impact across the channels where they engage their audiences, including Twitch and YouTube.

Creator presets, allowing you to define cohorts and easily select for future reports.

campaign reporting tool query builder screencap minecraft exampleMulti-query support, allowing you to pull simultaneous reports on complex campaigns – or check on various campaign elements through separate queries.

Quick comparisons between queries and creator, so you can identify what’s driving impact — and what needs refinement.

Feed view of content related to your report, filterable by source, sentiment, safety, and more.

campaign reporting tool visual feed minecraft example

Report Insights & Metrics

Lift – Easily assess the overall impact of your campaign with intuitive metrics rooted in real shifts in brand engagement and sentiment.

Engagement – See which creators drove the most engagement by channel and type.

Sentiment – Sentiment Scores show audience feeling on a 100 point scale, available in aggregate, by creator, and by query.

Community Brand Safety Spiketrap Brand Safety scores are reported by query and creator, analyzing community engagement for toxic, sexual, and profane content.

Contextual Mentions – Know which games and brands are being mentioned most by your creators and their audiences.

Smart Word Clouds – Discover the most relevant, naturally occurring phrases related to your campaign report.

campaign reporting tool sample metrics spiketrap

Current Spiketrap Users

To get access to the Campaign Reporting Tool pilot program, please reach out to our Client Success Team at success@spiketrap.io.

The Value of Creator Campaign Insights

Gaming influencer marketing is on the rise. In 2021, gaming influencers were the ninth most followed influencer category, according to YouGov’s gaming influencer research – with one in every ten consumers following gaming influencers (9%).

Furthermore, within the 18 – 34 age demographic, gaming claims the spot as most followed influencer category. This popularity is emphasized by the high volume of streaming viewership – with over 6.13 billion hours watched on Twitch in the first quarter of 2022.

Spiketrap supports marketers in making the most out of the rise of the gaming influencer. Available within our unmatched gaming analytics platform, our creator campaign insights deliver the insights that brands, developers, platforms, and agencies need to:

  1. Find the right influencers for their campaigns – based on affinity, sentiment, engagement, and more – with our Influencer Leaderboard and Affinity Tool.
  2. Better engage with preferred creators through deepened understanding, delivered through creator-specific analytics dashboards. These analytics highlight audience engagement, top sources, and more – as well as deliver easy access to creator content, aggregated into one feed across sources.
  3. Analyze campaign results with the Campaign Reports Tool, and also monitor your reach and engagement lift in real-time with analytics for specific entities, events, games, brands, and more.

See Custom Reporting in Action

Spiketrap was built to support the gaming and entertainment industries, but we have the technology to support any industry or brand. If you’d like to see how we can help amplify your creator campaigns – regardless of industry – reach out today.

Discover More

Reporting Tools

The latest custom reporting updates and features available to Spiketrap users.

Read More

Analytics Platform

Updates and new innovations are always launching to our analytics platform.

Latest Updates

Spiketrap Homepage

Empowering creators, brands, platforms, developers, and more to better reach gamers.

See How

Recent Posts

New Campaign Reporting Tool: Measure Creator Performance

Published On: June 1, 2022By Categories: Feature UpdatesTags:

Discover impactful and AI-powered measurement of creator campaigns with our newly revealed Campaign Reports Tool, available now via a pilot program for existing Spiketrap clients. 

This premium custom reporting tool delivers a visual analytics dashboard specific to your campaign, based on user-identified elements such as creators, topics, and entities. The report output was intentionally designed to highlight key audience insights – and empower our users to easily measure the effectiveness of creator marketing campaigns.

Furthermore, the report aggregates Spiketrap-exclusive contextual insights – such as sentiment, engagement, community brand safety, and more – across selected creators, source channels, and queries.

The Campaign Reports Tool expands the breadth of campaign management insights already found within the Spiketrap analytics platform. Read more on our campaign management insights below.

Campaign Reporting Tool Features

campaign reporting tool influencers minecraft example

Unified reporting of creator impact across the channels where they engage their audiences, including Twitch and YouTube.

Creator presets, allowing you to define cohorts and easily select for future reports.

campaign reporting tool query builder screencap minecraft exampleMulti-query support, allowing you to pull simultaneous reports on complex campaigns – or check on various campaign elements through separate queries.

Quick comparisons between queries and creator, so you can identify what’s driving impact — and what needs refinement.

Feed view of content related to your report, filterable by source, sentiment, safety, and more.

campaign reporting tool visual feed minecraft example

Report Insights & Metrics

Lift – Easily assess the overall impact of your campaign with intuitive metrics rooted in real shifts in brand engagement and sentiment.

Engagement – See which creators drove the most engagement by channel and type.

Sentiment – Sentiment Scores show audience feeling on a 100 point scale, available in aggregate, by creator, and by query.

Community Brand Safety Spiketrap Brand Safety scores are reported by query and creator, analyzing community engagement for toxic, sexual, and profane content.

Contextual Mentions – Know which games and brands are being mentioned most by your creators and their audiences.

Smart Word Clouds – Discover the most relevant, naturally occurring phrases related to your campaign report.

campaign reporting tool sample metrics spiketrap

Current Spiketrap Users

To get access to the Campaign Reporting Tool pilot program, please reach out to our Client Success Team at success@spiketrap.io.

The Value of Creator Campaign Insights

Gaming influencer marketing is on the rise. In 2021, gaming influencers were the ninth most followed influencer category, according to YouGov’s gaming influencer research – with one in every ten consumers following gaming influencers (9%).

Furthermore, within the 18 – 34 age demographic, gaming claims the spot as most followed influencer category. This popularity is emphasized by the high volume of streaming viewership – with over 6.13 billion hours watched on Twitch in the first quarter of 2022.

Spiketrap supports marketers in making the most out of the rise of the gaming influencer. Available within our unmatched gaming analytics platform, our creator campaign insights deliver the insights that brands, developers, platforms, and agencies need to:

  1. Find the right influencers for their campaigns – based on affinity, sentiment, engagement, and more – with our Influencer Leaderboard and Affinity Tool.
  2. Better engage with preferred creators through deepened understanding, delivered through creator-specific analytics dashboards. These analytics highlight audience engagement, top sources, and more – as well as deliver easy access to creator content, aggregated into one feed across sources.
  3. Analyze campaign results with the Campaign Reports Tool, and also monitor your reach and engagement lift in real-time with analytics for specific entities, events, games, brands, and more.

See Custom Reporting in Action

Spiketrap was built to support the gaming and entertainment industries, but we have the technology to support any industry or brand. If you’d like to see how we can help amplify your creator campaigns – regardless of industry – reach out today.

Discover More

Reporting Tools

The latest custom reporting updates and features available to Spiketrap users.

Read More

Analytics Platform

Updates and new innovations are always launching to our analytics platform.

Latest Updates

Spiketrap Homepage

Empowering creators, brands, platforms, developers, and more to better reach gamers.

See How

Recent Posts

New Campaign Reporting Tool: Measure Creator Performance

Published On: June 1, 2022By

Discover impactful and AI-powered measurement of creator campaigns with our newly revealed Campaign Reports Tool, available now via a pilot program for existing Spiketrap clients. 

This premium custom reporting tool delivers a visual analytics dashboard specific to your campaign, based on user-identified elements such as creators, topics, and entities. The report output was intentionally designed to highlight key audience insights – and empower our users to easily measure the effectiveness of creator marketing campaigns.

Furthermore, the report aggregates Spiketrap-exclusive contextual insights – such as sentiment, engagement, community brand safety, and more – across selected creators, source channels, and queries.

The Campaign Reports Tool expands the breadth of campaign management insights already found within the Spiketrap analytics platform. Read more on our campaign management insights below.

Campaign Reporting Tool Features

campaign reporting tool influencers minecraft example

Unified reporting of creator impact across the channels where they engage their audiences, including Twitch and YouTube.

Creator presets, allowing you to define cohorts and easily select for future reports.

campaign reporting tool query builder screencap minecraft exampleMulti-query support, allowing you to pull simultaneous reports on complex campaigns – or check on various campaign elements through separate queries.

Quick comparisons between queries and creator, so you can identify what’s driving impact — and what needs refinement.

Feed view of content related to your report, filterable by source, sentiment, safety, and more.

campaign reporting tool visual feed minecraft example

Report Insights & Metrics

Lift – Easily assess the overall impact of your campaign with intuitive metrics rooted in real shifts in brand engagement and sentiment.

Engagement – See which creators drove the most engagement by channel and type.

Sentiment – Sentiment Scores show audience feeling on a 100 point scale, available in aggregate, by creator, and by query.

Community Brand Safety Spiketrap Brand Safety scores are reported by query and creator, analyzing community engagement for toxic, sexual, and profane content.

Contextual Mentions – Know which games and brands are being mentioned most by your creators and their audiences.

Smart Word Clouds – Discover the most relevant, naturally occurring phrases related to your campaign report.

campaign reporting tool sample metrics spiketrap

Current Spiketrap Users

To get access to the Campaign Reporting Tool pilot program, please reach out to our Client Success Team at success@spiketrap.io.

The Value of Creator Campaign Insights

Gaming influencer marketing is on the rise. In 2021, gaming influencers were the ninth most followed influencer category, according to YouGov’s gaming influencer research – with one in every ten consumers following gaming influencers (9%).

Furthermore, within the 18 – 34 age demographic, gaming claims the spot as most followed influencer category. This popularity is emphasized by the high volume of streaming viewership – with over 6.13 billion hours watched on Twitch in the first quarter of 2022.

Spiketrap supports marketers in making the most out of the rise of the gaming influencer. Available within our unmatched gaming analytics platform, our creator campaign insights deliver the insights that brands, developers, platforms, and agencies need to:

  1. Find the right influencers for their campaigns – based on affinity, sentiment, engagement, and more – with our Influencer Leaderboard and Affinity Tool.
  2. Better engage with preferred creators through deepened understanding, delivered through creator-specific analytics dashboards. These analytics highlight audience engagement, top sources, and more – as well as deliver easy access to creator content, aggregated into one feed across sources.
  3. Analyze campaign results with the Campaign Reports Tool, and also monitor your reach and engagement lift in real-time with analytics for specific entities, events, games, brands, and more.

See Custom Reporting in Action

Spiketrap was built to support the gaming and entertainment industries, but we have the technology to support any industry or brand. If you’d like to see how we can help amplify your creator campaigns – regardless of industry – reach out today.

Discover More

Reporting Tools

The latest custom reporting updates and features available to Spiketrap users.

Read More

Analytics Platform

Updates and new innovations are always launching to our analytics platform.

Latest Updates

Spiketrap Homepage

Empowering creators, brands, platforms, developers, and more to better reach gamers.

See How