Top Brands on Twitch: March 2022

Published On: April 8, 2022By Categories: Insights, Top Brands on Twitch

Which brands generated the strongest and most positive conversations with Twitch viewers in March?

See the top 20 brands discussed on Twitch in March 2022 below, ranked by an index score combining mention volume and sentiment. You will also find a list of the top 5 brands eliciting positive sentiment with viewers, as well as the top five general food brands with positive affinity to DC Comics! 

Twitch conversation data for February 1, 2022 – February 28, 2022.

Top March 2022 Brands on Twitch: A Little Context

For the second month in a row, the top brand discussed on Twitch was Google, once again claiming the top spot due to volume of mentions alone, given its mid-range sentiment. 

New to the top five brands this month is Meta (#2) and DC Comics (#4). Meta was mentioned 332,759 times in  chat across 403 streams. On the other hand, while sentiment for the brand was in the mid-range of neutral on streaming, it received a sentiment score of only 22/100 on non-streaming channels. 

Notably, the top two conversations about Meta on these channels were focused on cryptocurrencies like bitcoin and NFTs. 

Among the top 20 brands discussed on Twitch this month, mentions of DC Comics were the most positive,  with an overall sentiment score of 68/100. Meanwhile, DC’s top non-streaming conversation for the month of March was around Paul Dano’s portrayal of The Riddler in The Batman, which released in theaters on March 4, 2022. 

Top 5 Brands Discussed on Twitch – by Sentiment

Of the top 100 brands discussed on Twitch in March, here are the top five brands that elicited the warmest sentiment within audience conversations. For the second month in a row, Wendy’s and Black Clover took the first two spots for top brands by sentiment.

New to the list this month are Team Liquid, a professional Esports organization, and DC Comics.

Twitch conversation data for February 1, 2022 – February 28, 2022.

Affinity Shoutout: DC Comics & General Food

As a top brand on both lists, here’s a quick affinity fact for DC Comics! Based on all audience engagement in the month of March, Spiketrap affinity data shows that fans of DC Comics also have a positive connection with KFC!

Will Batman begin to appear on buckets, or will streamers of DC games lock in “fingerlickin’ good” sponsorships? While that remains to be seen, we’ll take the cue that The Batman and Kentucky Fried Chicken make for a good dinner and movie combo!

Let’s Chat

To learn more about these rankings, see the rest of Spiketrap’s Twitch/Streaming Insights, and discover how we can help your brand make a bigger impact, reach out via the contact form below!

Top Brands Ranking Methodology

To compile the Top Brands Discussed on Twitch rankings for January 2022, Spiketrap’s Clair AI processed conversation activity on Twitch, automatically identifying mentions and classifying the sentiment for over 100 top brands. We then ranked brands according to their score (right column), which is a composite measure of total brand mentions on Twitch and conversation sentiment (second column). 

Recent Posts

Top Brands on Twitch: March 2022

Published On: April 8, 2022By Categories: Insights, Top Brands on Twitch

Which brands generated the strongest and most positive conversations with Twitch viewers in March?

See the top 20 brands discussed on Twitch in March 2022 below, ranked by an index score combining mention volume and sentiment. You will also find a list of the top 5 brands eliciting positive sentiment with viewers, as well as the top five general food brands with positive affinity to DC Comics! 

Twitch conversation data for February 1, 2022 – February 28, 2022.

Top March 2022 Brands on Twitch: A Little Context

For the second month in a row, the top brand discussed on Twitch was Google, once again claiming the top spot due to volume of mentions alone, given its mid-range sentiment. 

New to the top five brands this month is Meta (#2) and DC Comics (#4). Meta was mentioned 332,759 times in  chat across 403 streams. On the other hand, while sentiment for the brand was in the mid-range of neutral on streaming, it received a sentiment score of only 22/100 on non-streaming channels. 

Notably, the top two conversations about Meta on these channels were focused on cryptocurrencies like bitcoin and NFTs. 

Among the top 20 brands discussed on Twitch this month, mentions of DC Comics were the most positive,  with an overall sentiment score of 68/100. Meanwhile, DC’s top non-streaming conversation for the month of March was around Paul Dano’s portrayal of The Riddler in The Batman, which released in theaters on March 4, 2022. 

Top 5 Brands Discussed on Twitch – by Sentiment

Of the top 100 brands discussed on Twitch in March, here are the top five brands that elicited the warmest sentiment within audience conversations. For the second month in a row, Wendy’s and Black Clover took the first two spots for top brands by sentiment.

New to the list this month are Team Liquid, a professional Esports organization, and DC Comics.

Twitch conversation data for February 1, 2022 – February 28, 2022.

Affinity Shoutout: DC Comics & General Food

As a top brand on both lists, here’s a quick affinity fact for DC Comics! Based on all audience engagement in the month of March, Spiketrap affinity data shows that fans of DC Comics also have a positive connection with KFC!

Will Batman begin to appear on buckets, or will streamers of DC games lock in “fingerlickin’ good” sponsorships? While that remains to be seen, we’ll take the cue that The Batman and Kentucky Fried Chicken make for a good dinner and movie combo!

Let’s Chat

To learn more about these rankings, see the rest of Spiketrap’s Twitch/Streaming Insights, and discover how we can help your brand make a bigger impact, reach out via the contact form below!

Top Brands Ranking Methodology

To compile the Top Brands Discussed on Twitch rankings for January 2022, Spiketrap’s Clair AI processed conversation activity on Twitch, automatically identifying mentions and classifying the sentiment for over 100 top brands. We then ranked brands according to their score (right column), which is a composite measure of total brand mentions on Twitch and conversation sentiment (second column). 

Recent Posts

Top Brands on Twitch: March 2022

Published On: April 8, 2022By

Which brands generated the strongest and most positive conversations with Twitch viewers in March?

See the top 20 brands discussed on Twitch in March 2022 below, ranked by an index score combining mention volume and sentiment. You will also find a list of the top 5 brands eliciting positive sentiment with viewers, as well as the top five general food brands with positive affinity to DC Comics! 

Twitch conversation data for February 1, 2022 – February 28, 2022.

Top March 2022 Brands on Twitch: A Little Context

For the second month in a row, the top brand discussed on Twitch was Google, once again claiming the top spot due to volume of mentions alone, given its mid-range sentiment. 

New to the top five brands this month is Meta (#2) and DC Comics (#4). Meta was mentioned 332,759 times in  chat across 403 streams. On the other hand, while sentiment for the brand was in the mid-range of neutral on streaming, it received a sentiment score of only 22/100 on non-streaming channels. 

Notably, the top two conversations about Meta on these channels were focused on cryptocurrencies like bitcoin and NFTs. 

Among the top 20 brands discussed on Twitch this month, mentions of DC Comics were the most positive,  with an overall sentiment score of 68/100. Meanwhile, DC’s top non-streaming conversation for the month of March was around Paul Dano’s portrayal of The Riddler in The Batman, which released in theaters on March 4, 2022. 

Top 5 Brands Discussed on Twitch – by Sentiment

Of the top 100 brands discussed on Twitch in March, here are the top five brands that elicited the warmest sentiment within audience conversations. For the second month in a row, Wendy’s and Black Clover took the first two spots for top brands by sentiment.

New to the list this month are Team Liquid, a professional Esports organization, and DC Comics.

Twitch conversation data for February 1, 2022 – February 28, 2022.

Affinity Shoutout: DC Comics & General Food

As a top brand on both lists, here’s a quick affinity fact for DC Comics! Based on all audience engagement in the month of March, Spiketrap affinity data shows that fans of DC Comics also have a positive connection with KFC!

Will Batman begin to appear on buckets, or will streamers of DC games lock in “fingerlickin’ good” sponsorships? While that remains to be seen, we’ll take the cue that The Batman and Kentucky Fried Chicken make for a good dinner and movie combo!

Let’s Chat

To learn more about these rankings, see the rest of Spiketrap’s Twitch/Streaming Insights, and discover how we can help your brand make a bigger impact, reach out via the contact form below!

Top Brands Ranking Methodology

To compile the Top Brands Discussed on Twitch rankings for January 2022, Spiketrap’s Clair AI processed conversation activity on Twitch, automatically identifying mentions and classifying the sentiment for over 100 top brands. We then ranked brands according to their score (right column), which is a composite measure of total brand mentions on Twitch and conversation sentiment (second column).