Know Your Impact: Owned vs. Earned Tool

Gaming and entertainment marketers can now better understand the impact of owned social and streaming channels with the new Owned vs. Earned tool within the Spiketrap analytics platform.

Owned vs. Earned User Benefits

With Spiketrap’s Owned vs. Earned tool, users are empowered to:

  1. Compare the performance of content posted in connection to company accounts (owned content) with the performance of community and user-generated content (earned content) posted within corresponding channels
  2. Monitor the halo effect of aggregated owned channel content across available corresponding earned channels
  3. Integrate exclusive sources like Facebook and Instagram to see content metrics specific to those channels
spiketrap owned vs earned social media analytics tool overview

Differences Between Owned and Earned Content

Within the Spiketrap platform, “owned” accounts are verified media sources representing a company, brand, product, etc. – as identified by the user. Once a channel is marked as owned by a Spiketrap client and verified by Spiketrap, that account and all associated audience engagement will be attributed within the monitor as owned content. This includes post likes, retweets, reactions, comments, etc. connected to a specific post.

As with exclusive sources, Owned vs. Earned data is only visible to members of the account connected to the owned channels for any given monitor.

Current Spiketrap Users: If you’d like to have the Owned vs. Earned feature activated within your account, please reach out to success@spiketrap.io to have your owned accounts verified within our system. Any source not verified as an owned account will be treated as an earned source until verified.

Earned content includes any content — and subsequent audience engagement — that are in reference to the brand but are created by a third party. This could include posts that your brand is tagged in, comments mentioning your product, forum posts, and more.

Sources for earned content include all Spiketrapped sources with a corresponding owned account – excluding exclusive sources – including Twitter, Twitch, TikTok, Youtube, Reddit, and more.

Owned vs. Earned Metrics

Within the Owned vs. Earned dashboard, users will find visual analytics widgets showcasing their owned and earned content by volume, sentiment, brand safety, and more. Users can choose to see data by specific source, selected groupings of sources, or as aggregated data (i.e. all available sources).

Owned vs. Earned: Volume

See the comparison of engagement over time between owned and earned content.

spiketrap owned vs earned social media analytics tool engagement
Owned vs. Earned: Sentiment

See how your content compares in audience sentiment to user-generated content with Spiketrap’s exclusive sentiment scores.

spiketrap owned vs earned social media analytics tool sentiment
Owned vs. Earned: Brand Safety

See how your content compares to user-generated content in safety, broken down by toxic, sexual, and profane content.

spiketrap owned vs earned social media analytics tool brand safety
Owned Content by Type

See owned engagement insights broken down based on the type of engagement. For example, quote retweets and replies to an owned tweet would display as a numeric value, alongside average sentiment rankings and brand safety ratings.

spiketrap owned vs earned social media analytics tool by content type
Owned vs. Earned: Exclusive Sources

Users can also choose to integrate their Facebook and Instagram accounts to see sentiment and brand safety metrics for their audience engagements (as well as to get access to the Exclusive Sources dashboard). These metrics will join the aggregate overall count for owned sources, and users can then see a more complete picture of owned content.

(Note: In respect of user privacy and platform policies, only owned data is available for exclusive sources within the walled gardens of Facebook and Instagram.)

Current Spiketrap User?
Contact success@spiketrap.io to activate
Owned vs. Earned and/or integrate your exclusive channels.

Get The Insights You Need

Reach out via the form below to learn more about Spiketrap’s Owned vs. Earned tool, and to see how we can help you improve and grow your impact.

Recent Posts

Know Your Impact: Owned vs. Earned Tool

Gaming and entertainment marketers can now better understand the impact of owned social and streaming channels with the new Owned vs. Earned tool within the Spiketrap analytics platform.

Owned vs. Earned User Benefits

With Spiketrap’s Owned vs. Earned tool, users are empowered to:

  1. Compare the performance of content posted in connection to company accounts (owned content) with the performance of community and user-generated content (earned content) posted within corresponding channels
  2. Monitor the halo effect of aggregated owned channel content across available corresponding earned channels
  3. Integrate exclusive sources like Facebook and Instagram to see content metrics specific to those channels
spiketrap owned vs earned social media analytics tool overview

Differences Between Owned and Earned Content

Within the Spiketrap platform, “owned” accounts are verified media sources representing a company, brand, product, etc. – as identified by the user. Once a channel is marked as owned by a Spiketrap client and verified by Spiketrap, that account and all associated audience engagement will be attributed within the monitor as owned content. This includes post likes, retweets, reactions, comments, etc. connected to a specific post.

As with exclusive sources, Owned vs. Earned data is only visible to members of the account connected to the owned channels for any given monitor.

Current Spiketrap Users: If you’d like to have the Owned vs. Earned feature activated within your account, please reach out to success@spiketrap.io to have your owned accounts verified within our system. Any source not verified as an owned account will be treated as an earned source until verified.

Earned content includes any content — and subsequent audience engagement — that are in reference to the brand but are created by a third party. This could include posts that your brand is tagged in, comments mentioning your product, forum posts, and more.

Sources for earned content include all Spiketrapped sources with a corresponding owned account – excluding exclusive sources – including Twitter, Twitch, TikTok, Youtube, Reddit, and more.

Owned vs. Earned Metrics

Within the Owned vs. Earned dashboard, users will find visual analytics widgets showcasing their owned and earned content by volume, sentiment, brand safety, and more. Users can choose to see data by specific source, selected groupings of sources, or as aggregated data (i.e. all available sources).

Owned vs. Earned: Volume

See the comparison of engagement over time between owned and earned content.

spiketrap owned vs earned social media analytics tool engagement
Owned vs. Earned: Sentiment

See how your content compares in audience sentiment to user-generated content with Spiketrap’s exclusive sentiment scores.

spiketrap owned vs earned social media analytics tool sentiment
Owned vs. Earned: Brand Safety

See how your content compares to user-generated content in safety, broken down by toxic, sexual, and profane content.

spiketrap owned vs earned social media analytics tool brand safety
Owned Content by Type

See owned engagement insights broken down based on the type of engagement. For example, quote retweets and replies to an owned tweet would display as a numeric value, alongside average sentiment rankings and brand safety ratings.

spiketrap owned vs earned social media analytics tool by content type
Owned vs. Earned: Exclusive Sources

Users can also choose to integrate their Facebook and Instagram accounts to see sentiment and brand safety metrics for their audience engagements (as well as to get access to the Exclusive Sources dashboard). These metrics will join the aggregate overall count for owned sources, and users can then see a more complete picture of owned content.

(Note: In respect of user privacy and platform policies, only owned data is available for exclusive sources within the walled gardens of Facebook and Instagram.)

Current Spiketrap User?
Contact success@spiketrap.io to activate
Owned vs. Earned and/or integrate your exclusive channels.

Get The Insights You Need

Reach out via the form below to learn more about Spiketrap’s Owned vs. Earned tool, and to see how we can help you improve and grow your impact.

Recent Posts

Know Your Impact: Owned vs. Earned Tool

Published On: April 6, 2022By

Gaming and entertainment marketers can now better understand the impact of owned social and streaming channels with the new Owned vs. Earned tool within the Spiketrap analytics platform.

Owned vs. Earned User Benefits

With Spiketrap’s Owned vs. Earned tool, users are empowered to:

  1. Compare the performance of content posted in connection to company accounts (owned content) with the performance of community and user-generated content (earned content) posted within corresponding channels
  2. Monitor the halo effect of aggregated owned channel content across available corresponding earned channels
  3. Integrate exclusive sources like Facebook and Instagram to see content metrics specific to those channels
spiketrap owned vs earned social media analytics tool overview

Differences Between Owned and Earned Content

Within the Spiketrap platform, “owned” accounts are verified media sources representing a company, brand, product, etc. – as identified by the user. Once a channel is marked as owned by a Spiketrap client and verified by Spiketrap, that account and all associated audience engagement will be attributed within the monitor as owned content. This includes post likes, retweets, reactions, comments, etc. connected to a specific post.

As with exclusive sources, Owned vs. Earned data is only visible to members of the account connected to the owned channels for any given monitor.

Current Spiketrap Users: If you’d like to have the Owned vs. Earned feature activated within your account, please reach out to success@spiketrap.io to have your owned accounts verified within our system. Any source not verified as an owned account will be treated as an earned source until verified.

Earned content includes any content — and subsequent audience engagement — that are in reference to the brand but are created by a third party. This could include posts that your brand is tagged in, comments mentioning your product, forum posts, and more.

Sources for earned content include all Spiketrapped sources with a corresponding owned account – excluding exclusive sources – including Twitter, Twitch, TikTok, Youtube, Reddit, and more.

Owned vs. Earned Metrics

Within the Owned vs. Earned dashboard, users will find visual analytics widgets showcasing their owned and earned content by volume, sentiment, brand safety, and more. Users can choose to see data by specific source, selected groupings of sources, or as aggregated data (i.e. all available sources).

Owned vs. Earned: Volume

See the comparison of engagement over time between owned and earned content.

spiketrap owned vs earned social media analytics tool engagement
Owned vs. Earned: Sentiment

See how your content compares in audience sentiment to user-generated content with Spiketrap’s exclusive sentiment scores.

spiketrap owned vs earned social media analytics tool sentiment
Owned vs. Earned: Brand Safety

See how your content compares to user-generated content in safety, broken down by toxic, sexual, and profane content.

spiketrap owned vs earned social media analytics tool brand safety
Owned Content by Type

See owned engagement insights broken down based on the type of engagement. For example, quote retweets and replies to an owned tweet would display as a numeric value, alongside average sentiment rankings and brand safety ratings.

spiketrap owned vs earned social media analytics tool by content type
Owned vs. Earned: Exclusive Sources

Users can also choose to integrate their Facebook and Instagram accounts to see sentiment and brand safety metrics for their audience engagements (as well as to get access to the Exclusive Sources dashboard). These metrics will join the aggregate overall count for owned sources, and users can then see a more complete picture of owned content.

(Note: In respect of user privacy and platform policies, only owned data is available for exclusive sources within the walled gardens of Facebook and Instagram.)

Current Spiketrap User?
Contact success@spiketrap.io to activate
Owned vs. Earned and/or integrate your exclusive channels.

Get The Insights You Need

Reach out via the form below to learn more about Spiketrap’s Owned vs. Earned tool, and to see how we can help you improve and grow your impact.