Top Brands on Twitch: February 2022

Published On: March 10, 2022By Categories: Insights, LeaderboardsTags:

Which brands generated the strongest and most positive conversations with Twitch viewers in February?

See the top 20 brands discussed on Twitch in February 2022 below, ranked by an index score combining mention volume and sentiment. You will also find a list of the top 5 brands eliciting positive sentiment with viewers, as well as callouts for top emote and a brand affinity fun fact. 

Top Feb 2022 Brands: A Little Context

The top brand discussed in February 2022 was Google

While it’s no surprise that the multinational tech company is at the top, what’s interesting is that it ranked below eight of the other top 20 brands this month in terms of positive conversation. Yet, because of sheer mentions alone, it still reigns over the rest as February’s top discussed brand. 

Third place holder AT&T is the highest in the rankings to beat Google in sentiment with a positive 62/100 sentiment score. Notably, AT&T was one of the very few within last month’s rankings to bring in a positive sentiment score.

The highest ranking brand by sentiment within the top 20 was Patreon Inc. (ranked #6, with 68/100 overall sentiment), a platform that allows for creator support from fans and viewers.

On one final note, January’s top brand was Sony. [Read January’s article to learn more.] This month, Sony makes the list again, claiming the final spot on the list, due to conversation surrounding their acquisition of Bungie at the end of January bleeding over into February, but otherwise not inspiring a high volume of conversation.

See the rest of February’s top 20 brands discussed on Twitch below.

Twitch conversation data for February 1, 2022 – February 28, 2022.

We will be sharing the top brands on Twitch on a monthly basis. Check back in April to see how the rankings change as the year progresses. 

Top Brands Discussed on Twitch in Feb – by Sentiment

Of the top 100 brands discussed on Twitch in February, here are the top five brands that elicited the warmest sentiment within audience conversations.

At the top of the list is Wendy’s, with 30 related streams for the month, comprising 18,724 chat messages. Interestingly, the top contextually mentioned entity across those 30 streams was Dead by Daylight.

Twitch conversation data for February 1, 2022 – February 28, 2022.

Affinity Shoutout: Wendy’s + Movies & TV

As our top brand by sentiment this month, here’s a quick affinity fact for Wendy’s! 

Based on all audience engagement in the month of February, Spiketrap affinity data reveals that Wendy’s had the highest positive correlation across the domains of Movies and Television with Disney

Top Emote in Wendy’s Convos

With 605 uses across all conversations related to Wendy’s in February 2022, the top emote used on Twitch was…

LUL

Let’s Chat

To learn more about these rankings, see the rest of Spiketrap’s Twitch/Streaming Insights, and discover how we can help your brand make a bigger impact, reach out via the contact form below!

Top Brands Ranking Methodology

To compile the Top Brands Discussed on Twitch rankings for January 2022, Spiketrap’s Clair AI processed conversation activity on Twitch, automatically identifying mentions and classifying the sentiment for over 100 top brands. We then ranked brands according to their score (right column), which is a composite measure of total brand mentions on Twitch and conversation sentiment (third column). Note, the January 2022 report rankings are exclusive of noise pertaining to platforms and operating systems.

Recent Posts

Top Brands on Twitch: February 2022

Published On: March 10, 2022By Categories: Insights, LeaderboardsTags:

Which brands generated the strongest and most positive conversations with Twitch viewers in February?

See the top 20 brands discussed on Twitch in February 2022 below, ranked by an index score combining mention volume and sentiment. You will also find a list of the top 5 brands eliciting positive sentiment with viewers, as well as callouts for top emote and a brand affinity fun fact. 

Top Feb 2022 Brands: A Little Context

The top brand discussed in February 2022 was Google

While it’s no surprise that the multinational tech company is at the top, what’s interesting is that it ranked below eight of the other top 20 brands this month in terms of positive conversation. Yet, because of sheer mentions alone, it still reigns over the rest as February’s top discussed brand. 

Third place holder AT&T is the highest in the rankings to beat Google in sentiment with a positive 62/100 sentiment score. Notably, AT&T was one of the very few within last month’s rankings to bring in a positive sentiment score.

The highest ranking brand by sentiment within the top 20 was Patreon Inc. (ranked #6, with 68/100 overall sentiment), a platform that allows for creator support from fans and viewers.

On one final note, January’s top brand was Sony. [Read January’s article to learn more.] This month, Sony makes the list again, claiming the final spot on the list, due to conversation surrounding their acquisition of Bungie at the end of January bleeding over into February, but otherwise not inspiring a high volume of conversation.

See the rest of February’s top 20 brands discussed on Twitch below.

Twitch conversation data for February 1, 2022 – February 28, 2022.

We will be sharing the top brands on Twitch on a monthly basis. Check back in April to see how the rankings change as the year progresses. 

Top Brands Discussed on Twitch in Feb – by Sentiment

Of the top 100 brands discussed on Twitch in February, here are the top five brands that elicited the warmest sentiment within audience conversations.

At the top of the list is Wendy’s, with 30 related streams for the month, comprising 18,724 chat messages. Interestingly, the top contextually mentioned entity across those 30 streams was Dead by Daylight.

Twitch conversation data for February 1, 2022 – February 28, 2022.

Affinity Shoutout: Wendy’s + Movies & TV

As our top brand by sentiment this month, here’s a quick affinity fact for Wendy’s! 

Based on all audience engagement in the month of February, Spiketrap affinity data reveals that Wendy’s had the highest positive correlation across the domains of Movies and Television with Disney

Top Emote in Wendy’s Convos

With 605 uses across all conversations related to Wendy’s in February 2022, the top emote used on Twitch was…

LUL

Let’s Chat

To learn more about these rankings, see the rest of Spiketrap’s Twitch/Streaming Insights, and discover how we can help your brand make a bigger impact, reach out via the contact form below!

Top Brands Ranking Methodology

To compile the Top Brands Discussed on Twitch rankings for January 2022, Spiketrap’s Clair AI processed conversation activity on Twitch, automatically identifying mentions and classifying the sentiment for over 100 top brands. We then ranked brands according to their score (right column), which is a composite measure of total brand mentions on Twitch and conversation sentiment (third column). Note, the January 2022 report rankings are exclusive of noise pertaining to platforms and operating systems.

Recent Posts

Top Brands on Twitch: February 2022

Published On: March 10, 2022By

Which brands generated the strongest and most positive conversations with Twitch viewers in February?

See the top 20 brands discussed on Twitch in February 2022 below, ranked by an index score combining mention volume and sentiment. You will also find a list of the top 5 brands eliciting positive sentiment with viewers, as well as callouts for top emote and a brand affinity fun fact. 

Top Feb 2022 Brands: A Little Context

The top brand discussed in February 2022 was Google

While it’s no surprise that the multinational tech company is at the top, what’s interesting is that it ranked below eight of the other top 20 brands this month in terms of positive conversation. Yet, because of sheer mentions alone, it still reigns over the rest as February’s top discussed brand. 

Third place holder AT&T is the highest in the rankings to beat Google in sentiment with a positive 62/100 sentiment score. Notably, AT&T was one of the very few within last month’s rankings to bring in a positive sentiment score.

The highest ranking brand by sentiment within the top 20 was Patreon Inc. (ranked #6, with 68/100 overall sentiment), a platform that allows for creator support from fans and viewers.

On one final note, January’s top brand was Sony. [Read January’s article to learn more.] This month, Sony makes the list again, claiming the final spot on the list, due to conversation surrounding their acquisition of Bungie at the end of January bleeding over into February, but otherwise not inspiring a high volume of conversation.

See the rest of February’s top 20 brands discussed on Twitch below.

Twitch conversation data for February 1, 2022 – February 28, 2022.

We will be sharing the top brands on Twitch on a monthly basis. Check back in April to see how the rankings change as the year progresses. 

Top Brands Discussed on Twitch in Feb – by Sentiment

Of the top 100 brands discussed on Twitch in February, here are the top five brands that elicited the warmest sentiment within audience conversations.

At the top of the list is Wendy’s, with 30 related streams for the month, comprising 18,724 chat messages. Interestingly, the top contextually mentioned entity across those 30 streams was Dead by Daylight.

Twitch conversation data for February 1, 2022 – February 28, 2022.

Affinity Shoutout: Wendy’s + Movies & TV

As our top brand by sentiment this month, here’s a quick affinity fact for Wendy’s! 

Based on all audience engagement in the month of February, Spiketrap affinity data reveals that Wendy’s had the highest positive correlation across the domains of Movies and Television with Disney

Top Emote in Wendy’s Convos

With 605 uses across all conversations related to Wendy’s in February 2022, the top emote used on Twitch was…

LUL

Let’s Chat

To learn more about these rankings, see the rest of Spiketrap’s Twitch/Streaming Insights, and discover how we can help your brand make a bigger impact, reach out via the contact form below!

Top Brands Ranking Methodology

To compile the Top Brands Discussed on Twitch rankings for January 2022, Spiketrap’s Clair AI processed conversation activity on Twitch, automatically identifying mentions and classifying the sentiment for over 100 top brands. We then ranked brands according to their score (right column), which is a composite measure of total brand mentions on Twitch and conversation sentiment (third column). Note, the January 2022 report rankings are exclusive of noise pertaining to platforms and operating systems.