Fostering a Safer & More Positive Internet

Published On: February 8, 2022By Categories: PerspectivesTags:

As the internet continually brings people closer, we must all strive to make those experiences better and safer. To celebrate Safer Internet Day today, let’s take a moment to reflect how the insights industry can help power safer online environments.

Creating Safer Environments

Creating safer online environments first requires reliably identifying and measuring unsafe behavior. While each platform or community may have its own tolerance for what type of content or behavior is acceptable, it’s nonetheless important to ensure measurement is accurate.

While there are a plethora of moderation mechanisms available online, most are unfortunately ill-equipped to identify unsafe user-generated content at scale, particularly as bad actors learn to circumvent keyword lists and other common filters.

That’s why Spiketrap developed our AI-powered Brand Safety Suite, which we announced last year. By harnessing the power of our Clair AI, we are able to accurately identify toxic, profane, and sexual content, even in high volume and high velocity datasets.

Moreover, to help differentiate when unsafe content is typical for a given community or the product of an outside attack, Spiketrap also developed a hate raid detection system designed specifically for livestream environments. Hate raid detection reporting is now available via the Spiketrap API.

Fostering Positive Experiences

Another mission of Safer Internet Day is to foster more positive online experiences. In this regard, Spiketrap’s AI-powered sentiment analysis offers a reliable measure of the overall positivity or negativity of the conversation around a given entity, event, community, etc.

To dig deeper into audience sentiment, we also assess impact sentiment, which is a measure of the sentiment of significant engagement around a given entity. By exploring the nuances between overall sentiment and impact sentiment, marketers and community managers can better understand the scope of negative activity and plan accordingly.

Respecting User Privacy

A safer internet is one where individual user privacy is protected and people have control over the information they share and how it’s used. Just as the market research industry has moved toward first-party opt-in panels and the advertising industry has moved toward cookie-free contextual targeting, so too the audience intelligence industry is evolving to extract insight while protecting people.

At Spiketrap, we believe “why?” is the most powerful question, and that answering this question requires contextual understanding at scale — not intrusive 1:1 measurement. That’s why we’ve invested heavily into natural language understanding and topic modeling, allowing us to focus on trends, not individuals. It’s also why we ingest only fully public or fully permissioned datasets.

About Safer Internet Day

Launched in 2004, Safer Internet Day strives to “raise awareness of emerging online issues” and empower both users and industries to share ideas that promote the safe and positive use of digital technology. This year, the theme is “together for a better internet”, which calls on everyone to join their movement. To learn how you can participate, visit SaferInternetDay.org.

In the United States, the Safer Internet Day Committee focuses on a number of topics on their Connect Safely site, including body image, FOMO, social comparison, cyberbullying, social drama, misinformation, controlling social feeds, the metaverse, and extended reality.

Let’s Chat

To learn more about how Spiketrap can help you foster safer & more positive online communities, reach out below.

Recent Posts

Fostering a Safer & More Positive Internet

Published On: February 8, 2022By Categories: PerspectivesTags:

As the internet continually brings people closer, we must all strive to make those experiences better and safer. To celebrate Safer Internet Day today, let’s take a moment to reflect how the insights industry can help power safer online environments.

Creating Safer Environments

Creating safer online environments first requires reliably identifying and measuring unsafe behavior. While each platform or community may have its own tolerance for what type of content or behavior is acceptable, it’s nonetheless important to ensure measurement is accurate.

While there are a plethora of moderation mechanisms available online, most are unfortunately ill-equipped to identify unsafe user-generated content at scale, particularly as bad actors learn to circumvent keyword lists and other common filters.

That’s why Spiketrap developed our AI-powered Brand Safety Suite, which we announced last year. By harnessing the power of our Clair AI, we are able to accurately identify toxic, profane, and sexual content, even in high volume and high velocity datasets.

Moreover, to help differentiate when unsafe content is typical for a given community or the product of an outside attack, Spiketrap also developed a hate raid detection system designed specifically for livestream environments. Hate raid detection reporting is now available via the Spiketrap API.

Fostering Positive Experiences

Another mission of Safer Internet Day is to foster more positive online experiences. In this regard, Spiketrap’s AI-powered sentiment analysis offers a reliable measure of the overall positivity or negativity of the conversation around a given entity, event, community, etc.

To dig deeper into audience sentiment, we also assess impact sentiment, which is a measure of the sentiment of significant engagement around a given entity. By exploring the nuances between overall sentiment and impact sentiment, marketers and community managers can better understand the scope of negative activity and plan accordingly.

Respecting User Privacy

A safer internet is one where individual user privacy is protected and people have control over the information they share and how it’s used. Just as the market research industry has moved toward first-party opt-in panels and the advertising industry has moved toward cookie-free contextual targeting, so too the audience intelligence industry is evolving to extract insight while protecting people.

At Spiketrap, we believe “why?” is the most powerful question, and that answering this question requires contextual understanding at scale — not intrusive 1:1 measurement. That’s why we’ve invested heavily into natural language understanding and topic modeling, allowing us to focus on trends, not individuals. It’s also why we ingest only fully public or fully permissioned datasets.

About Safer Internet Day

Launched in 2004, Safer Internet Day strives to “raise awareness of emerging online issues” and empower both users and industries to share ideas that promote the safe and positive use of digital technology. This year, the theme is “together for a better internet”, which calls on everyone to join their movement. To learn how you can participate, visit SaferInternetDay.org.

In the United States, the Safer Internet Day Committee focuses on a number of topics on their Connect Safely site, including body image, FOMO, social comparison, cyberbullying, social drama, misinformation, controlling social feeds, the metaverse, and extended reality.

Let’s Chat

To learn more about how Spiketrap can help you foster safer & more positive online communities, reach out below.

Recent Posts

Fostering a Safer & More Positive Internet

Published On: February 8, 2022By

As the internet continually brings people closer, we must all strive to make those experiences better and safer. To celebrate Safer Internet Day today, let’s take a moment to reflect how the insights industry can help power safer online environments.

Creating Safer Environments

Creating safer online environments first requires reliably identifying and measuring unsafe behavior. While each platform or community may have its own tolerance for what type of content or behavior is acceptable, it’s nonetheless important to ensure measurement is accurate.

While there are a plethora of moderation mechanisms available online, most are unfortunately ill-equipped to identify unsafe user-generated content at scale, particularly as bad actors learn to circumvent keyword lists and other common filters.

That’s why Spiketrap developed our AI-powered Brand Safety Suite, which we announced last year. By harnessing the power of our Clair AI, we are able to accurately identify toxic, profane, and sexual content, even in high volume and high velocity datasets.

Moreover, to help differentiate when unsafe content is typical for a given community or the product of an outside attack, Spiketrap also developed a hate raid detection system designed specifically for livestream environments. Hate raid detection reporting is now available via the Spiketrap API.

Fostering Positive Experiences

Another mission of Safer Internet Day is to foster more positive online experiences. In this regard, Spiketrap’s AI-powered sentiment analysis offers a reliable measure of the overall positivity or negativity of the conversation around a given entity, event, community, etc.

To dig deeper into audience sentiment, we also assess impact sentiment, which is a measure of the sentiment of significant engagement around a given entity. By exploring the nuances between overall sentiment and impact sentiment, marketers and community managers can better understand the scope of negative activity and plan accordingly.

Respecting User Privacy

A safer internet is one where individual user privacy is protected and people have control over the information they share and how it’s used. Just as the market research industry has moved toward first-party opt-in panels and the advertising industry has moved toward cookie-free contextual targeting, so too the audience intelligence industry is evolving to extract insight while protecting people.

At Spiketrap, we believe “why?” is the most powerful question, and that answering this question requires contextual understanding at scale — not intrusive 1:1 measurement. That’s why we’ve invested heavily into natural language understanding and topic modeling, allowing us to focus on trends, not individuals. It’s also why we ingest only fully public or fully permissioned datasets.

About Safer Internet Day

Launched in 2004, Safer Internet Day strives to “raise awareness of emerging online issues” and empower both users and industries to share ideas that promote the safe and positive use of digital technology. This year, the theme is “together for a better internet”, which calls on everyone to join their movement. To learn how you can participate, visit SaferInternetDay.org.

In the United States, the Safer Internet Day Committee focuses on a number of topics on their Connect Safely site, including body image, FOMO, social comparison, cyberbullying, social drama, misinformation, controlling social feeds, the metaverse, and extended reality.

Let’s Chat

To learn more about how Spiketrap can help you foster safer & more positive online communities, reach out below.