With the first month of 2022 already past, let’s look back at which brands generated the strongest and most positive conversations with Twitch viewers in January.
January’s top brand was Sony. With heavy discussion first about Sony’s response to Microsoft acquiring Blizzard, and even heavier discussion around Sony’s acquisition of Bungie, it’s no surprise to see them in the top spot.
That said, January’s top Sony-related Twitch stream happened before either acquisition! Streamed by CohhCarnage, playing God of War, conversation focused primarily around gameplay, high demand for Cohh to drink some water and eat some bacon, and curiosity around what the game will look like for Playstation 5.
Disney and Nintendo ranked for second and third place, with audience sentiment scores tied with Sony at 59/100. While top January streams discussing Disney varied widely in topics, many of Nintendo’s centered around the new Pokémon Arceus. (Which, as a quick aside, has enjoyed a solid sentiment score of 78/100 since it’s January 28 release!)
Looking at the list in full, brand mentions during January were relatively neutral in sentiment.
Though not ranking higher due to lower overall engagement volume, a notable mention goes out to the only three brands in January’s top 20 brands on Twitch to bring in a positive audience sentiment score this month: AT&T, Costco, and Lego.
See the rest of the top 20 brands discussed on Twitch for January 2022, ranked by volume and sentiment. We will be sharing the top brands on Twitch on a monthly basis. Check back in March to see how the rankings change as the year progresses.
Twitch conversation data for January 1, 2022 – January 31, 2022.
As our top brand this month, here’s a quick affinity fact for Sony! Spiketrap affinity data reveals that Sony’s highest snack food affinity in the month of January was with Frito-Lay. As you can see below, on average, there are 269,228 mentions on Twitch that are positively related to both Sony and Frito-Lay.
With 4,100 uses across all conversations related to Sony in January 2022, the top emote used on Twitch was…