Measuring the Conversation: The Game Awards Engagement & Sentiment Report

Published On: December 7, 2021By Categories: Insights

The Game Awards celebrates the best in video games each year, with nominees selected and winners chosen by a robust committee of industry veterans – an understandably complex task. While the winners may be selected based on a number of factors, examining the conversations they inspired throughout the year allows us to reflect on the impact each game had on their players and the broader gaming community.

Some of the games nominated are beloved titles whose fanfare and traditional success metrics are irrefutable. Others pique our collective curiosity, calling on us to remember a moment in time when they generated an intense emotional reaction amid a whirlwind of a year. Others, yet, went unnoticed by many, but were unforgettable for those who played through.

Understanding and contextualizing those moments, audience reactions, and trending conversations is central to what we do at Spiketrap.

In appreciation and celebration of The Game Awards, we looked at which games best captured our attention, inspired engagement, and generated the strongest emotional response for nominees across 10 award categories, including Game of the Year, Best Indie, Best Art Direction, and more!

Download the Report

Discover which nominees had the greatest engagement and sentiment for the past year, ranked using Spiketrap’s AI-powered audience insights. 

Insights You’ll Discover

  • Did you know Fortnite had over 1B pieces of engagement across social and streaming platforms this year? They say you can’t please everyone, yet despite that volume, Fortnite maintained a positive sentiment score of 70/100. Will they win Best Community Support

  • Up for Best Art Direction, Deathloop’s environment and overall design were received positively, with a discussion sentiment score of 81/100.
  • Was it the highest of all category nominees?
  • Up for Best Indie Game, 12 Minutes reached over 6M pieces of engagement on social/streaming, with a positive sentiment score of 61/100 – despite an “F” audience safety rating. How does this compare to other indie games?
  • It Takes Two saw over 16M points of engagement across social and streaming this year – with Returnal as the next closest Best Game Direction nominee, at just over 6M. Does that difference in audience engagement say something about the game direction?
  • Since release, Sable – up for Best Debut Game – reached a sentiment of 100/100 on 6 different weeks over the past year, ultimately averaging out at a solid positive 74. But how does it compare to the other Debut Game nominees?
  • Resident Evil Village’s Lady Dimitrescu captivated audiences – accounting for nearly 30% of total game discussion. But did she also fascinate us aurally, enough for the game to win Best Audio Design?

  • For some gamers, narrative is everything. Marvel’s @GuardiansoftheGalaxy features a strong story (and beloved characters) – illustrated by 10% of conversation since release focusing on the story, with a positive 87/100 sentiment ranking.
  • Which Game of the Year nominee had a 94/100 sentiment rating during the hype around launch? Which saw a positive 98 rating around couch co-op experience? Most notably: which was ranked for highest sentiment overall?

Categories Included
  • Game of the Year
  • Best Debut Game
  • Best Game Direction
  • Best Art Direction
  • Best Narrative
  • Best Score and Music
  • Games for Impact
  • Best Audio Design
  • Best Indie
  • Best Community Support

See The Results

Check out the report to find the answers to these teasers, as well as many more great insights on The Game Award nominees.

Methodology

Conversation data was contextualized from over 400 online sources. To align with the eligibility window for The Game Awards 2021, data spanning a 42 week window from November 16, 2020 through November 14, 2021 was included in the analysis.

Within this framework, Spiketrap applied natural language processing via its Clair AI to attribute messages to conversations associated with each of the games highlighted in this report.

Games within a given award category were then ranked based on a relative composite index of both engagement volume and audience sentiment.

These insights are made possible by the company’s Clair AI, which applies machine learning natural language processing to millions of messages every hour. Ingested content is contextualized and attributed to relevant topics and monitors within Spiketrap’s expansive knowledge graph, ensuring the full conversation is captured even when entities are not mentioned directly.

Recent Posts

Measuring the Conversation: The Game Awards Engagement & Sentiment Report

Published On: December 7, 2021By Categories: Insights

The Game Awards celebrates the best in video games each year, with nominees selected and winners chosen by a robust committee of industry veterans – an understandably complex task. While the winners may be selected based on a number of factors, examining the conversations they inspired throughout the year allows us to reflect on the impact each game had on their players and the broader gaming community.

Some of the games nominated are beloved titles whose fanfare and traditional success metrics are irrefutable. Others pique our collective curiosity, calling on us to remember a moment in time when they generated an intense emotional reaction amid a whirlwind of a year. Others, yet, went unnoticed by many, but were unforgettable for those who played through.

Understanding and contextualizing those moments, audience reactions, and trending conversations is central to what we do at Spiketrap.

In appreciation and celebration of The Game Awards, we looked at which games best captured our attention, inspired engagement, and generated the strongest emotional response for nominees across 10 award categories, including Game of the Year, Best Indie, Best Art Direction, and more!

Download the Report

Discover which nominees had the greatest engagement and sentiment for the past year, ranked using Spiketrap’s AI-powered audience insights. 

Insights You’ll Discover

  • Did you know Fortnite had over 1B pieces of engagement across social and streaming platforms this year? They say you can’t please everyone, yet despite that volume, Fortnite maintained a positive sentiment score of 70/100. Will they win Best Community Support

  • Up for Best Art Direction, Deathloop’s environment and overall design were received positively, with a discussion sentiment score of 81/100.
  • Was it the highest of all category nominees?
  • Up for Best Indie Game, 12 Minutes reached over 6M pieces of engagement on social/streaming, with a positive sentiment score of 61/100 – despite an “F” audience safety rating. How does this compare to other indie games?
  • It Takes Two saw over 16M points of engagement across social and streaming this year – with Returnal as the next closest Best Game Direction nominee, at just over 6M. Does that difference in audience engagement say something about the game direction?
  • Since release, Sable – up for Best Debut Game – reached a sentiment of 100/100 on 6 different weeks over the past year, ultimately averaging out at a solid positive 74. But how does it compare to the other Debut Game nominees?
  • Resident Evil Village’s Lady Dimitrescu captivated audiences – accounting for nearly 30% of total game discussion. But did she also fascinate us aurally, enough for the game to win Best Audio Design?

  • For some gamers, narrative is everything. Marvel’s @GuardiansoftheGalaxy features a strong story (and beloved characters) – illustrated by 10% of conversation since release focusing on the story, with a positive 87/100 sentiment ranking.
  • Which Game of the Year nominee had a 94/100 sentiment rating during the hype around launch? Which saw a positive 98 rating around couch co-op experience? Most notably: which was ranked for highest sentiment overall?

Categories Included
  • Game of the Year
  • Best Debut Game
  • Best Game Direction
  • Best Art Direction
  • Best Narrative
  • Best Score and Music
  • Games for Impact
  • Best Audio Design
  • Best Indie
  • Best Community Support

See The Results

Check out the report to find the answers to these teasers, as well as many more great insights on The Game Award nominees.

Methodology

Conversation data was contextualized from over 400 online sources. To align with the eligibility window for The Game Awards 2021, data spanning a 42 week window from November 16, 2020 through November 14, 2021 was included in the analysis.

Within this framework, Spiketrap applied natural language processing via its Clair AI to attribute messages to conversations associated with each of the games highlighted in this report.

Games within a given award category were then ranked based on a relative composite index of both engagement volume and audience sentiment.

These insights are made possible by the company’s Clair AI, which applies machine learning natural language processing to millions of messages every hour. Ingested content is contextualized and attributed to relevant topics and monitors within Spiketrap’s expansive knowledge graph, ensuring the full conversation is captured even when entities are not mentioned directly.

Recent Posts

Measuring the Conversation: The Game Awards Engagement & Sentiment Report

Published On: December 7, 2021By

The Game Awards celebrates the best in video games each year, with nominees selected and winners chosen by a robust committee of industry veterans – an understandably complex task. While the winners may be selected based on a number of factors, examining the conversations they inspired throughout the year allows us to reflect on the impact each game had on their players and the broader gaming community.

Some of the games nominated are beloved titles whose fanfare and traditional success metrics are irrefutable. Others pique our collective curiosity, calling on us to remember a moment in time when they generated an intense emotional reaction amid a whirlwind of a year. Others, yet, went unnoticed by many, but were unforgettable for those who played through.

Understanding and contextualizing those moments, audience reactions, and trending conversations is central to what we do at Spiketrap.

In appreciation and celebration of The Game Awards, we looked at which games best captured our attention, inspired engagement, and generated the strongest emotional response for nominees across 10 award categories, including Game of the Year, Best Indie, Best Art Direction, and more!

Download the Report

Discover which nominees had the greatest engagement and sentiment for the past year, ranked using Spiketrap’s AI-powered audience insights. 

Insights You’ll Discover

  • Did you know Fortnite had over 1B pieces of engagement across social and streaming platforms this year? They say you can’t please everyone, yet despite that volume, Fortnite maintained a positive sentiment score of 70/100. Will they win Best Community Support

  • Up for Best Art Direction, Deathloop’s environment and overall design were received positively, with a discussion sentiment score of 81/100.
  • Was it the highest of all category nominees?
  • Up for Best Indie Game, 12 Minutes reached over 6M pieces of engagement on social/streaming, with a positive sentiment score of 61/100 – despite an “F” audience safety rating. How does this compare to other indie games?
  • It Takes Two saw over 16M points of engagement across social and streaming this year – with Returnal as the next closest Best Game Direction nominee, at just over 6M. Does that difference in audience engagement say something about the game direction?
  • Since release, Sable – up for Best Debut Game – reached a sentiment of 100/100 on 6 different weeks over the past year, ultimately averaging out at a solid positive 74. But how does it compare to the other Debut Game nominees?
  • Resident Evil Village’s Lady Dimitrescu captivated audiences – accounting for nearly 30% of total game discussion. But did she also fascinate us aurally, enough for the game to win Best Audio Design?

  • For some gamers, narrative is everything. Marvel’s @GuardiansoftheGalaxy features a strong story (and beloved characters) – illustrated by 10% of conversation since release focusing on the story, with a positive 87/100 sentiment ranking.
  • Which Game of the Year nominee had a 94/100 sentiment rating during the hype around launch? Which saw a positive 98 rating around couch co-op experience? Most notably: which was ranked for highest sentiment overall?

Categories Included
  • Game of the Year
  • Best Debut Game
  • Best Game Direction
  • Best Art Direction
  • Best Narrative
  • Best Score and Music
  • Games for Impact
  • Best Audio Design
  • Best Indie
  • Best Community Support

See The Results

Check out the report to find the answers to these teasers, as well as many more great insights on The Game Award nominees.

Methodology

Conversation data was contextualized from over 400 online sources. To align with the eligibility window for The Game Awards 2021, data spanning a 42 week window from November 16, 2020 through November 14, 2021 was included in the analysis.

Within this framework, Spiketrap applied natural language processing via its Clair AI to attribute messages to conversations associated with each of the games highlighted in this report.

Games within a given award category were then ranked based on a relative composite index of both engagement volume and audience sentiment.

These insights are made possible by the company’s Clair AI, which applies machine learning natural language processing to millions of messages every hour. Ingested content is contextualized and attributed to relevant topics and monitors within Spiketrap’s expansive knowledge graph, ensuring the full conversation is captured even when entities are not mentioned directly.