Spiketrap 101: What is a Monitor?

Published On: November 19, 2021By Categories: Spiketrap 101Tags:

If you’ve ever used Spiketrap’s audience intelligence and media solutions platform, you know that the collected analytics for a specific entity are referred to as “monitors.”

But What is a Monitor?

In short, monitors are concepts.

At our founding, Spiketrap monitors were essentially equivalent to “intellectual property” – but we quickly realized that constricting what we track and ingest within that parameter was pretty limiting.

In our system today, monitors can be almost anything, from individual game titles, to specific influencers, to companies or organizations.

The list goes on, and is constantly expanding. If you can describe it, Spiketrap can monitor it.

Spiketrap Analytics Platform Minecraft Monitor Directory Image

Spiketrap Monitor Examples

See the table below for examples of the areas we monitors, as well as highlights of specific entities we track within those areas.

Category Examples of Spiketrap Monitors
Games Minecraft
Back4Blood
Animal Crossing
Game Franchises Mass Effect
Super Mario Brothers
Companies McDonalds
CBS
EA
Events Academy Awards
Amazon Prime Day
GamesCon
Industries/Themes eSports
VR
Platforms Apple+ TV
Xbox One
Spotify
Movies Free Guy
Eternals
TV Shows Arcane
Squid Games

Monitors = Knowledge Graph Nodes

From a more technical side, monitors are nodes within Spiketrap’s extensive knowledge graph (KG) that have been made visible to users.

For each identified monitor, Spiketrap’s proprietary Clair AI uses always-on technology to ingest and analyze related – and usually unstructured – datasets particularly within high velocity online environments, such as social media channels, streaming platforms, and news sources.

Spiketrap Minecraft Monitor Overview Page

Our analysis provides unparalleled clarity and context for users through comprehensive audience insights. The dashboard for each monitor (shown below) displays metrics across areas including engagement, sentiment, brand safety, impact, key influencers, feeds, sources, conversations, and more.

Expanding Our KG: New Monitors Added Daily

When Spiketrap was founded in 2016, we provided analytics for only a select assortment of monitors, all focused around popular and relevant properties within the gaming industry. 

Today, we contextualize and provide insights for thousands of monitors across entertainment and gaming. And our content is always expanding, as we continuously add new nodes to our knowledge graph that align with trending concepts and stories within those industries. 

Stay tuned for more Spiketrap 101 posts, as well as more innovative feature launches – all coming soon!

Monitor Your Business With Spiketrap

To learn more about the available Spiketrap monitors, see our dashboards in action, or find out what we can do to help you find contextual clarity for your audience or media, contact us to request a demo today!

Recent Posts

Spiketrap 101: What is a Monitor?

Published On: November 19, 2021By Categories: Spiketrap 101Tags:

If you’ve ever used Spiketrap’s audience intelligence and media solutions platform, you know that the collected analytics for a specific entity are referred to as “monitors.”

But What is a Monitor?

In short, monitors are concepts.

At our founding, Spiketrap monitors were essentially equivalent to “intellectual property” – but we quickly realized that constricting what we track and ingest within that parameter was pretty limiting.

In our system today, monitors can be almost anything, from individual game titles, to specific influencers, to companies or organizations.

The list goes on, and is constantly expanding. If you can describe it, Spiketrap can monitor it.

Spiketrap Analytics Platform Minecraft Monitor Directory Image

Spiketrap Monitor Examples

See the table below for examples of the areas we monitors, as well as highlights of specific entities we track within those areas.

Category Examples of Spiketrap Monitors
Games Minecraft
Back4Blood
Animal Crossing
Game Franchises Mass Effect
Super Mario Brothers
Companies McDonalds
CBS
EA
Events Academy Awards
Amazon Prime Day
GamesCon
Industries/Themes eSports
VR
Platforms Apple+ TV
Xbox One
Spotify
Movies Free Guy
Eternals
TV Shows Arcane
Squid Games

Monitors = Knowledge Graph Nodes

From a more technical side, monitors are nodes within Spiketrap’s extensive knowledge graph (KG) that have been made visible to users.

For each identified monitor, Spiketrap’s proprietary Clair AI uses always-on technology to ingest and analyze related – and usually unstructured – datasets particularly within high velocity online environments, such as social media channels, streaming platforms, and news sources.

Spiketrap Minecraft Monitor Overview Page

Our analysis provides unparalleled clarity and context for users through comprehensive audience insights. The dashboard for each monitor (shown below) displays metrics across areas including engagement, sentiment, brand safety, impact, key influencers, feeds, sources, conversations, and more.

Expanding Our KG: New Monitors Added Daily

When Spiketrap was founded in 2016, we provided analytics for only a select assortment of monitors, all focused around popular and relevant properties within the gaming industry. 

Today, we contextualize and provide insights for thousands of monitors across entertainment and gaming. And our content is always expanding, as we continuously add new nodes to our knowledge graph that align with trending concepts and stories within those industries. 

Stay tuned for more Spiketrap 101 posts, as well as more innovative feature launches – all coming soon!

Monitor Your Business With Spiketrap

To learn more about the available Spiketrap monitors, see our dashboards in action, or find out what we can do to help you find contextual clarity for your audience or media, contact us to request a demo today!

Recent Posts

Spiketrap 101: What is a Monitor?

Published On: November 19, 2021By

If you’ve ever used Spiketrap’s audience intelligence and media solutions platform, you know that the collected analytics for a specific entity are referred to as “monitors.”

But What is a Monitor?

In short, monitors are concepts.

At our founding, Spiketrap monitors were essentially equivalent to “intellectual property” – but we quickly realized that constricting what we track and ingest within that parameter was pretty limiting.

In our system today, monitors can be almost anything, from individual game titles, to specific influencers, to companies or organizations.

The list goes on, and is constantly expanding. If you can describe it, Spiketrap can monitor it.

Spiketrap Analytics Platform Minecraft Monitor Directory Image

Spiketrap Monitor Examples

See the table below for examples of the areas we monitors, as well as highlights of specific entities we track within those areas.

Category Examples of Spiketrap Monitors
Games Minecraft
Back4Blood
Animal Crossing
Game Franchises Mass Effect
Super Mario Brothers
Companies McDonalds
CBS
EA
Events Academy Awards
Amazon Prime Day
GamesCon
Industries/Themes eSports
VR
Platforms Apple+ TV
Xbox One
Spotify
Movies Free Guy
Eternals
TV Shows Arcane
Squid Games

Monitors = Knowledge Graph Nodes

From a more technical side, monitors are nodes within Spiketrap’s extensive knowledge graph (KG) that have been made visible to users.

For each identified monitor, Spiketrap’s proprietary Clair AI uses always-on technology to ingest and analyze related – and usually unstructured – datasets particularly within high velocity online environments, such as social media channels, streaming platforms, and news sources.

Spiketrap Minecraft Monitor Overview Page

Our analysis provides unparalleled clarity and context for users through comprehensive audience insights. The dashboard for each monitor (shown below) displays metrics across areas including engagement, sentiment, brand safety, impact, key influencers, feeds, sources, conversations, and more.

Expanding Our KG: New Monitors Added Daily

When Spiketrap was founded in 2016, we provided analytics for only a select assortment of monitors, all focused around popular and relevant properties within the gaming industry. 

Today, we contextualize and provide insights for thousands of monitors across entertainment and gaming. And our content is always expanding, as we continuously add new nodes to our knowledge graph that align with trending concepts and stories within those industries. 

Stay tuned for more Spiketrap 101 posts, as well as more innovative feature launches – all coming soon!

Monitor Your Business With Spiketrap

To learn more about the available Spiketrap monitors, see our dashboards in action, or find out what we can do to help you find contextual clarity for your audience or media, contact us to request a demo today!