Upcoming Webinar: Reach Gaming Audiences Through Predictive Audiences

Published On: September 20, 2021By Categories: Events

Gaming is universal, but its audiences are highly fragmented. To help advertisers reach the right audiences at scale, Comscore and Spiketrap are hosting a webinar on gaming predictive audiences later this month!

Designed for any advertiser looking for a contextual, cookie-free solution for reaching gaming audiences, this session will cover:

  • How new gaming segments are ready for a cookie-free world
  • How Comscore’s Predictive Audiences can help future-proof ad targeting
  • How Spiketrap contextualizes gaming data at scale to fuel segments
  • Top use cases for for these new gaming segments
Register Now

The event will take place at 11am PT (2pm ET) on Wednesday, September 29th. Check out the formal announcement or event page to learn more.

About the Partnership
In June, Comscore and Spiketrap announced a partnership to launch next-generation, cookie-free targeting for gaming audiences. The partnership leverages Comscore’s Predictive Audiences — the standard for cookie-free audience targeting at scale — and Spiketrap’s deep gaming expertise to enable new-to-market segments for advertisers.

Those segments allow advertisers to safely reach gaming audiences based on game-specific, genre, and persona-based segments within leading demand side platforms. The segments are now available, and this upcoming webinar is the ideal opportunity to learn about how they could be leveraged for various use cases.

Register Now

Recent Posts

Upcoming Webinar: Reach Gaming Audiences Through Predictive Audiences

Published On: September 20, 2021By Categories: Events

Gaming is universal, but its audiences are highly fragmented. To help advertisers reach the right audiences at scale, Comscore and Spiketrap are hosting a webinar on gaming predictive audiences later this month!

Designed for any advertiser looking for a contextual, cookie-free solution for reaching gaming audiences, this session will cover:

  • How new gaming segments are ready for a cookie-free world
  • How Comscore’s Predictive Audiences can help future-proof ad targeting
  • How Spiketrap contextualizes gaming data at scale to fuel segments
  • Top use cases for for these new gaming segments
Register Now

The event will take place at 11am PT (2pm ET) on Wednesday, September 29th. Check out the formal announcement or event page to learn more.

About the Partnership
In June, Comscore and Spiketrap announced a partnership to launch next-generation, cookie-free targeting for gaming audiences. The partnership leverages Comscore’s Predictive Audiences — the standard for cookie-free audience targeting at scale — and Spiketrap’s deep gaming expertise to enable new-to-market segments for advertisers.

Those segments allow advertisers to safely reach gaming audiences based on game-specific, genre, and persona-based segments within leading demand side platforms. The segments are now available, and this upcoming webinar is the ideal opportunity to learn about how they could be leveraged for various use cases.

Register Now

Recent Posts

Upcoming Webinar: Reach Gaming Audiences Through Predictive Audiences

Published On: September 20, 2021By

Gaming is universal, but its audiences are highly fragmented. To help advertisers reach the right audiences at scale, Comscore and Spiketrap are hosting a webinar on gaming predictive audiences later this month!

Designed for any advertiser looking for a contextual, cookie-free solution for reaching gaming audiences, this session will cover:

  • How new gaming segments are ready for a cookie-free world
  • How Comscore’s Predictive Audiences can help future-proof ad targeting
  • How Spiketrap contextualizes gaming data at scale to fuel segments
  • Top use cases for for these new gaming segments
Register Now

The event will take place at 11am PT (2pm ET) on Wednesday, September 29th. Check out the formal announcement or event page to learn more.

About the Partnership
In June, Comscore and Spiketrap announced a partnership to launch next-generation, cookie-free targeting for gaming audiences. The partnership leverages Comscore’s Predictive Audiences — the standard for cookie-free audience targeting at scale — and Spiketrap’s deep gaming expertise to enable new-to-market segments for advertisers.

Those segments allow advertisers to safely reach gaming audiences based on game-specific, genre, and persona-based segments within leading demand side platforms. The segments are now available, and this upcoming webinar is the ideal opportunity to learn about how they could be leveraged for various use cases.

Register Now