Top Brands Discussed on Twitch: August 9th, 2021

Published On: August 9, 2021By Categories: Leaderboards

As the frequency of summer gaming announcements subsides and marketers ramp their back-to-school campaigns, which brands are generating the strongest, positive conversations on Twitch?

This week, a few top publishing brands saw modest increases in audience sentiment, further strengthening the hold that Sony, Nintendo, and Disney have at the top of our rankings.

Notable losers of the week include Spotify, PayPal, HP, and Red Bull, as each brand saw both a drop in audience sentiment and overall mention volume, resulting in lower composite scores.

Activity around IKEA is conflicted, as the brand’s marketing efforts are driving increased engagement amidst slightly lower sentiment.

See below for the top 20 brands discussed on Twitch for the week of August 2nd through August 8th, 2021.

Methodology

To compile the above list, Spiketrap’s Clair AI processed conversation activity on Twitch, automatically identifying mentions and classifying the sentiment thereof for over 100 top brands.

We then ranked brands according to their score (right column in the above figure), which is a composite measure of brand mentions and sentiment (left column in the above figure).

Let’s Chat

To learn more about these rankings or explore how Spiketrap can help you understand your brand impact, reach out via the contact form below!

Recent Posts

Top Brands Discussed on Twitch: August 9th, 2021

Published On: August 9, 2021By Categories: Leaderboards

As the frequency of summer gaming announcements subsides and marketers ramp their back-to-school campaigns, which brands are generating the strongest, positive conversations on Twitch?

This week, a few top publishing brands saw modest increases in audience sentiment, further strengthening the hold that Sony, Nintendo, and Disney have at the top of our rankings.

Notable losers of the week include Spotify, PayPal, HP, and Red Bull, as each brand saw both a drop in audience sentiment and overall mention volume, resulting in lower composite scores.

Activity around IKEA is conflicted, as the brand’s marketing efforts are driving increased engagement amidst slightly lower sentiment.

See below for the top 20 brands discussed on Twitch for the week of August 2nd through August 8th, 2021.

Methodology

To compile the above list, Spiketrap’s Clair AI processed conversation activity on Twitch, automatically identifying mentions and classifying the sentiment thereof for over 100 top brands.

We then ranked brands according to their score (right column in the above figure), which is a composite measure of brand mentions and sentiment (left column in the above figure).

Let’s Chat

To learn more about these rankings or explore how Spiketrap can help you understand your brand impact, reach out via the contact form below!

Recent Posts

Top Brands Discussed on Twitch: August 9th, 2021

Published On: August 9, 2021By

As the frequency of summer gaming announcements subsides and marketers ramp their back-to-school campaigns, which brands are generating the strongest, positive conversations on Twitch?

This week, a few top publishing brands saw modest increases in audience sentiment, further strengthening the hold that Sony, Nintendo, and Disney have at the top of our rankings.

Notable losers of the week include Spotify, PayPal, HP, and Red Bull, as each brand saw both a drop in audience sentiment and overall mention volume, resulting in lower composite scores.

Activity around IKEA is conflicted, as the brand’s marketing efforts are driving increased engagement amidst slightly lower sentiment.

See below for the top 20 brands discussed on Twitch for the week of August 2nd through August 8th, 2021.

Methodology

To compile the above list, Spiketrap’s Clair AI processed conversation activity on Twitch, automatically identifying mentions and classifying the sentiment thereof for over 100 top brands.

We then ranked brands according to their score (right column in the above figure), which is a composite measure of brand mentions and sentiment (left column in the above figure).

Let’s Chat

To learn more about these rankings or explore how Spiketrap can help you understand your brand impact, reach out via the contact form below!