As the frequency of summer gaming announcements subsides and marketers ramp their back-to-school campaigns, which brands are generating the strongest, positive conversations on Twitch?
This week, a few top publishing brands saw modest increases in audience sentiment, further strengthening the hold that Sony, Nintendo, and Disney have at the top of our rankings.
Notable losers of the week include Spotify, PayPal, HP, and Red Bull, as each brand saw both a drop in audience sentiment and overall mention volume, resulting in lower composite scores.
Activity around IKEA is conflicted, as the brand’s marketing efforts are driving increased engagement amidst slightly lower sentiment.
See below for the top 20 brands discussed on Twitch for the week of August 2nd through August 8th, 2021.