Ubisoft Forward Drives Audience Conversations

Published On: June 12, 2021By Categories: Live, Summer of Gaming 2021

Ubisoft’s event generated significant audience engagement across social and streaming platforms, resulting in nearly 800K unique messages on June 12th alone.

Interestingly, the impact ratio on streaming platforms was rather high (at 36.4%), signaling that stream audiences were engaged in quality discussions about the event.

Overall, the event was relatively well-received, enjoying a sentiment score of 74 on social channels and 71 on streaming channels. More interesting, however, was the fact that impact sentiment — a measure of the sentiment of impactful engagement — was higher than top level sentiment.

As impact sentiment weeds out superficial commentary, this metric is typically lower. However, as impact sentiment was several points higher on both social and streaming platforms for this event, it is fair to say that Ubisoft’s presentation more effectively swayed active audience members than it may have gotten credit for.

To lean why the event was successful, check out the Ubisoft Forward monitor on the Spiketrap platform.

Additional Charts

Recent Posts

Ubisoft Forward Drives Audience Conversations

Published On: June 12, 2021By Categories: Live, Summer of Gaming 2021

Ubisoft’s event generated significant audience engagement across social and streaming platforms, resulting in nearly 800K unique messages on June 12th alone.

Interestingly, the impact ratio on streaming platforms was rather high (at 36.4%), signaling that stream audiences were engaged in quality discussions about the event.

Overall, the event was relatively well-received, enjoying a sentiment score of 74 on social channels and 71 on streaming channels. More interesting, however, was the fact that impact sentiment — a measure of the sentiment of impactful engagement — was higher than top level sentiment.

As impact sentiment weeds out superficial commentary, this metric is typically lower. However, as impact sentiment was several points higher on both social and streaming platforms for this event, it is fair to say that Ubisoft’s presentation more effectively swayed active audience members than it may have gotten credit for.

To lean why the event was successful, check out the Ubisoft Forward monitor on the Spiketrap platform.

Additional Charts

Recent Posts

Ubisoft Forward Drives Audience Conversations

Published On: June 12, 2021By

Ubisoft’s event generated significant audience engagement across social and streaming platforms, resulting in nearly 800K unique messages on June 12th alone.

Interestingly, the impact ratio on streaming platforms was rather high (at 36.4%), signaling that stream audiences were engaged in quality discussions about the event.

Overall, the event was relatively well-received, enjoying a sentiment score of 74 on social channels and 71 on streaming channels. More interesting, however, was the fact that impact sentiment — a measure of the sentiment of impactful engagement — was higher than top level sentiment.

As impact sentiment weeds out superficial commentary, this metric is typically lower. However, as impact sentiment was several points higher on both social and streaming platforms for this event, it is fair to say that Ubisoft’s presentation more effectively swayed active audience members than it may have gotten credit for.

To lean why the event was successful, check out the Ubisoft Forward monitor on the Spiketrap platform.

Additional Charts