E3 2021: Day 1 Highlights

Published On: June 12, 2021By Categories: Live, Summer of Gaming 2021

Audience reactions to E3 2021 across social channels was solidly positive, with an overall sentiment score of 79/100 and an impact sentiment score that closely followed suit at 76/100.

Meanwhile, top level audience sentiment was modestly positive on streaming platforms at 68/100. Notably, impact sentiment on streaming channels was higher at 77/100, bringing it to parity with impact sentiment on social.

Given the prevalence of unsafe content on streaming channels as compared to social, the discrepancy in top level sentiment across channels is unsurprising.

Brand safety was another area that saw significant differences between social and streaming channels. Audience engagement on streaming channels were rather unsafe on Day 1 of E3 2021, with an overall community brand safety rating of D.

Conversations across social channels, meanwhile, were considerably safer, enjoying an overall community brand safety rating of B-, which was weighed down primarily by profanity.

Additional Charts

Recent Posts

E3 2021: Day 1 Highlights

Published On: June 12, 2021By Categories: Live, Summer of Gaming 2021

Audience reactions to E3 2021 across social channels was solidly positive, with an overall sentiment score of 79/100 and an impact sentiment score that closely followed suit at 76/100.

Meanwhile, top level audience sentiment was modestly positive on streaming platforms at 68/100. Notably, impact sentiment on streaming channels was higher at 77/100, bringing it to parity with impact sentiment on social.

Given the prevalence of unsafe content on streaming channels as compared to social, the discrepancy in top level sentiment across channels is unsurprising.

Brand safety was another area that saw significant differences between social and streaming channels. Audience engagement on streaming channels were rather unsafe on Day 1 of E3 2021, with an overall community brand safety rating of D.

Conversations across social channels, meanwhile, were considerably safer, enjoying an overall community brand safety rating of B-, which was weighed down primarily by profanity.

Additional Charts

Recent Posts

E3 2021: Day 1 Highlights

Published On: June 12, 2021By

Audience reactions to E3 2021 across social channels was solidly positive, with an overall sentiment score of 79/100 and an impact sentiment score that closely followed suit at 76/100.

Meanwhile, top level audience sentiment was modestly positive on streaming platforms at 68/100. Notably, impact sentiment on streaming channels was higher at 77/100, bringing it to parity with impact sentiment on social.

Given the prevalence of unsafe content on streaming channels as compared to social, the discrepancy in top level sentiment across channels is unsurprising.

Brand safety was another area that saw significant differences between social and streaming channels. Audience engagement on streaming channels were rather unsafe on Day 1 of E3 2021, with an overall community brand safety rating of D.

Conversations across social channels, meanwhile, were considerably safer, enjoying an overall community brand safety rating of B-, which was weighed down primarily by profanity.

Additional Charts