At Spiketrap, we believe that nurturing positive audience experiences begins with audience understanding. Whether finding the signal from the noise of online chatter or gauging the sentiment of those conversations, driving understanding at scale — and in real-time — is central to what we do.
Monitoring conversation safety is just another step in our journey to help publishers, platforms, and brands better understand and better engage their audiences. Today, we announced the official launch of our brand safety suite, which was designed to address the unique needs of the creator economy.
As noted in the announcement by Chris Kindt, CMO at Gaming Community Network, “Knowing the safety of a given chat environment is absolutely critical to both the brands we work with and our media monetization strategies, and Spiketrap is our trusted provider for live stream community brand safety reporting and analysis.”
Indeed, verifying the safety of high-velocity digital environments is more important than ever, whether you’re a content creator seeking to monetize, a platform seeking to protect your users, or an advertiser wishing to protect your brand.
In the words of Sean Horvath, CRO at StreamElements, “Livestreaming enables content creators to meaningfully engage with their audiences while creating a dynamic environment that offers significant opportunities for brands.”
Every day, more creators captivate larger, increasingly engaged audiences. It’s our mission to help creators and their partners ensure that those environments are safe.
To that end, our brand safety suite leverages our Clair AI to automatically identify unsafe content in real-time, providing clear grading across a number of categories with higher accuracy than keyword-based solutions or industry-standard APIs.
In the words of our CEO Kieran Seán Fitzpatrick, “Spiketrap was founded to facilitate language understanding at scale. Our proprietary Clair AI coupled with our organically-growing knowledge graph uniquely position us to provide the brand safety scoring that has become prerequisite table stakes for the platforms, brands, and communities inspiring authentic audience conversations.”
For those of you who already use our platform, thank you for the feedback you’ve provided over the last six months as we’ve refined our community brand safety features. Expect to see continued updates in the product newsletters!
For those of you who might be discovering Spiketrap for the first time, hello! If you have any questions about our conversation analytics platform or how our brand safety solution works, measures up, or could be used, please reach out via the contact form below.