Top Brands Discussed on Twitch: April 13, 2021

Published On: April 13, 2021By Categories: LeaderboardsTags:

The latest results for the top brands discussed on Twitch are in! Here are the results for the week of April 5 through April 11, 2021.

This week, shifting political discourse — both on and off Twitch — affected the scores and rankings of numerous brands. Notbaly, while some brands had experienced a boost due to their responses to voter suppression legislation in Georgia and Texas, this activity tapered off over the last week.

While most of the brands in the top 10 remained relatively consistent, Paypal — which had experienced a large spike last week due to political conversations — notably fell from 5th to 13th place on our list.

This politically charged movement speaks to the importance of holistic, cross-platform conversation understanding. Thanks to our topic and entity recognition that unifies conversation data across multiple platforms, it was clear that Paypal’s anomalous activity was due to it being swept into a much larger story across a multitude of digital channels.

To discover why Sony’s sentiment fell, how Pepsi’s use of K-pop stars resonated with fans, or what drove other results in this week’s list, log in to Spiketrap or contact us for a demo!

Recent Posts

Top Brands Discussed on Twitch: April 13, 2021

Published On: April 13, 2021By Categories: LeaderboardsTags:

The latest results for the top brands discussed on Twitch are in! Here are the results for the week of April 5 through April 11, 2021.

This week, shifting political discourse — both on and off Twitch — affected the scores and rankings of numerous brands. Notbaly, while some brands had experienced a boost due to their responses to voter suppression legislation in Georgia and Texas, this activity tapered off over the last week.

While most of the brands in the top 10 remained relatively consistent, Paypal — which had experienced a large spike last week due to political conversations — notably fell from 5th to 13th place on our list.

This politically charged movement speaks to the importance of holistic, cross-platform conversation understanding. Thanks to our topic and entity recognition that unifies conversation data across multiple platforms, it was clear that Paypal’s anomalous activity was due to it being swept into a much larger story across a multitude of digital channels.

To discover why Sony’s sentiment fell, how Pepsi’s use of K-pop stars resonated with fans, or what drove other results in this week’s list, log in to Spiketrap or contact us for a demo!

Recent Posts

Top Brands Discussed on Twitch: April 13, 2021

Published On: April 13, 2021By

The latest results for the top brands discussed on Twitch are in! Here are the results for the week of April 5 through April 11, 2021.

This week, shifting political discourse — both on and off Twitch — affected the scores and rankings of numerous brands. Notbaly, while some brands had experienced a boost due to their responses to voter suppression legislation in Georgia and Texas, this activity tapered off over the last week.

While most of the brands in the top 10 remained relatively consistent, Paypal — which had experienced a large spike last week due to political conversations — notably fell from 5th to 13th place on our list.

This politically charged movement speaks to the importance of holistic, cross-platform conversation understanding. Thanks to our topic and entity recognition that unifies conversation data across multiple platforms, it was clear that Paypal’s anomalous activity was due to it being swept into a much larger story across a multitude of digital channels.

To discover why Sony’s sentiment fell, how Pepsi’s use of K-pop stars resonated with fans, or what drove other results in this week’s list, log in to Spiketrap or contact us for a demo!