Top Brands Discussed on Twitch: March 23, 2021

Published On: March 23, 2021By Categories: LeaderboardsTags:

Today, we are introducing a new weekly feature capturing the top brands discussed on Twitch and identifying what is driving these audience affinities.

Each brand’s composite score is based on a combination of both engagement (chat) volume and brand sentiment. This composite index allows us to understand the positivity or negativity of conversations surrounding the brands, and therefore the brand’s overall health among gaming audiences. Each week, we’ll explore why they are up or down in rank based on notable conversations and decisions taken by the brands themselves.

Here are the brands that scored the highest on these factors for the week of March 15th.

This week, Sony moved up two spots in our ranking to grab the number one position. Sony’s upward momentum was driven by audiences’ positive discussions regarding Sony’s acquisition of fighting games tournament, The Evolution Championship Series (known commonly as “Evo”).

Disney rose from a score of 43 to 59, jumping from the 6th to the 3rd spot as fans enthusiastically discussed the premiere of The Falcon and the Winter Soldier on Disney+.

Other Notables
AT&T enjoyed the greatest lift in positive brand engagement over the last week, jumping from the 26th position to 5th this week. Spotify, Paypal, and Nintendo also rose to the 4th, 3rd, and 2nd spots, respectively.

Learn More
For additional insights into the conversations audiences are having about brands on Twitch, log into the Spiketrap platform or send us a message at hello@spiketrap.io.

 

Recent Posts

Top Brands Discussed on Twitch: March 23, 2021

Published On: March 23, 2021By Categories: LeaderboardsTags:

Today, we are introducing a new weekly feature capturing the top brands discussed on Twitch and identifying what is driving these audience affinities.

Each brand’s composite score is based on a combination of both engagement (chat) volume and brand sentiment. This composite index allows us to understand the positivity or negativity of conversations surrounding the brands, and therefore the brand’s overall health among gaming audiences. Each week, we’ll explore why they are up or down in rank based on notable conversations and decisions taken by the brands themselves.

Here are the brands that scored the highest on these factors for the week of March 15th.

This week, Sony moved up two spots in our ranking to grab the number one position. Sony’s upward momentum was driven by audiences’ positive discussions regarding Sony’s acquisition of fighting games tournament, The Evolution Championship Series (known commonly as “Evo”).

Disney rose from a score of 43 to 59, jumping from the 6th to the 3rd spot as fans enthusiastically discussed the premiere of The Falcon and the Winter Soldier on Disney+.

Other Notables
AT&T enjoyed the greatest lift in positive brand engagement over the last week, jumping from the 26th position to 5th this week. Spotify, Paypal, and Nintendo also rose to the 4th, 3rd, and 2nd spots, respectively.

Learn More
For additional insights into the conversations audiences are having about brands on Twitch, log into the Spiketrap platform or send us a message at hello@spiketrap.io.

 

Recent Posts

Top Brands Discussed on Twitch: March 23, 2021

Published On: March 23, 2021By

Today, we are introducing a new weekly feature capturing the top brands discussed on Twitch and identifying what is driving these audience affinities.

Each brand’s composite score is based on a combination of both engagement (chat) volume and brand sentiment. This composite index allows us to understand the positivity or negativity of conversations surrounding the brands, and therefore the brand’s overall health among gaming audiences. Each week, we’ll explore why they are up or down in rank based on notable conversations and decisions taken by the brands themselves.

Here are the brands that scored the highest on these factors for the week of March 15th.

This week, Sony moved up two spots in our ranking to grab the number one position. Sony’s upward momentum was driven by audiences’ positive discussions regarding Sony’s acquisition of fighting games tournament, The Evolution Championship Series (known commonly as “Evo”).

Disney rose from a score of 43 to 59, jumping from the 6th to the 3rd spot as fans enthusiastically discussed the premiere of The Falcon and the Winter Soldier on Disney+.

Other Notables
AT&T enjoyed the greatest lift in positive brand engagement over the last week, jumping from the 26th position to 5th this week. Spotify, Paypal, and Nintendo also rose to the 4th, 3rd, and 2nd spots, respectively.

Learn More
For additional insights into the conversations audiences are having about brands on Twitch, log into the Spiketrap platform or send us a message at hello@spiketrap.io.