This week, Oprah’s interview with Harry and Meghan sparked up some lively conversations, Animal Crossing announced its collaboration with Build-a-Bear, and Microsoft finalized its acquisition of Bethesda. Let’s dive into the conversations and see what folks had to say.
Harry and Meghan’s Interview Inspires Discussions
Oprah Winfrey made quite an impact last week when she sat down with Prince Harry and Meghan Markle for an exclusive interview. Conversations skyrocketed during the broadcast, as nearly half of the total engagement took place right when the show aired, indicating how eager audiences were to tune in.
As conversations among viewers sparked up, overall sentiment for the broadcast reached 62, and impact sentiment a slightly lower 49. Notable topics that drove significant conversation share volume included included Meghan’s role in the royal family (12.5%), Princess Diana (10.9%), and baby Archie’s skin color (10.8%).
While immediate discussions were riddled with unsafe content and neutral audience sentiment, the tone and health of the conversations improved over time. Community brand safety on the day the interview aired was a D, but interestingly improved throughout the week, reaching a D+. Similarly, sentiment climbed from a 57 on the day of the broadcast to a narrowly positive 62 later in the week.
Animal Crossing is Coming to Build-a-Bear
Animal Crossing characters are coming to life in Build-a-Bear stores, and fans of the Nintendo IP are utterly stoked. Spiketrap data showed that conversation around the announcement reached a very high 95, with people commenting on how they can’t wait to visit a Build-a-Bear store to create their favorite characters from the game.
Both overall sentiment and impact sentiment for Animal Crossing: New Horizons went up by a point each following the announcement, ending at a solid 89 and 77. There was no change for community sentiment as the game is still at an excellent A grade. While conversation volume on this topic tapered off quickly, we have since seen a notable lift in both engagement and impact engagement since the Build-a-Bear announcement.
Players Buzz About Bethesda Acquisition
Microsoft officially finalized the acquisition of video game studio Bethesda last week, which sprouted tons of discussions. Conversation sentiment surrounding the massive deal ranged from the 50s to mid-70s, as people speculated on how this would affect the exclusivity of past and upcoming Bethesda games on the Xbox platform in the future.
The Bethesda brand enjoyed a notable lift across the board in the wake of the deal closing. Sentiment rose 8 points, and impact sentiment increased by 11 points; meanwhile, community brand safety rating climbed slightly from a B- to a B. Most significantly, impact engagement for Bethesda climbed by a whopping 225% as lively discussions surrounding Microsoft began to fly.
The big news made quite an impact on Xbox’s side as well, as Spiketrap data showed that topics related to the Bethesda acquisition and their games accounted for more than 43% of total conversation volume during the week.
It will be interesting to see how the deal will continue to impact both Xbox and Bethesda, and more importantly, what players will have to say about it as more details get revealed.