This week, indie title Valheim hit a milestone in sales, Nike and Supreme released another coveted sneaker collaboration, and Nintendo Switch is getting an upgrade.
Indie Title Valheim Makes It Big
Survival sandbox game Valheim generated some buzz last week when it hit five million sales after being out for only a month. Fans celebrated the milestone as conversation sentiment score around the news reached 75. Meanwhile, others went into speculation about what this would mean for the game’s future development, considering how small the team behind it is.
Overall sentiment for Valheim has improved slightly from the previous week, rising from 65 to 69. The story did not impact the game’s overall community brand safety rating, which is still a solid B from the week prior. Though interestingly, both engagement and daily average engagement have gone down slightly since the milestone, with a 18.7% decrease in overall engagement and 7.1% decrease in daily average engagement.
Nike Generates Buzz with Supreme Collaboration
Sneaker collectors hyped up Nike’s latest collaboration with Supreme through the week, as conversations about their SB Dunk Low shoes started flying and reached over 10k engagement, while sentiment increased to 71. Most of the discussions centered around the shoes’ cool design, where to buy them, and some frustration around difficulty to purchase them with such limited stock.
Conversation about the sneakers received the second highest engagement volume of all other Nike conversations for the week, coming in second after Nike Air Max. Interestingly though, the Supreme collaboration conversation earned a higher impact sentiment score than the Nike Air Max. The brand also saw a 47% increase in overall engagement the week of the Supreme sneaker release, although their community brand sentiment suffered a bit, going from C+ to a D+.
Nintendo Switch Gets an Upgrade
Last week, a Bloomberg report revealed that Nintendo’s new Switch model would be going into mass production in June, leading to discussions that reached a better than average sentiment score (56). While a number of folks were excited about the improvement of the Switch’s screen with its OLED panel, others seemed a little underwhelmed with the latest model’s evolution, given the 720p panel’s limited graphic capabilities.
The buzz surrounding the Switch announcement took up 7.32% of overall conversation volume for Nintendo Switch, and was the third most popular topic of the week. Sentiment score surrounding the console remained unaffected from the week prior at 74, though impact sentiment decreased slightly, dipping from 64 to 61. Community brand safety rating saw a bit of improvement from the week before, going from a B- (2.99%) to B- (2.78%).
Engagement saw the most significant change from the week prior, with overall engagement decreasing by 13.47% and impact engagement decreasing even more by 19.89%. It will be interesting to see how the upcoming model affects the brand as more information gets released and Nintendo fans chime in through conversation.