Audiences Make The Big Game Their Own in Conversation
Excitement for the big game exploded on Sunday, with online conversation engagement volume surpassing 5.6 million. Most of it occurred on Twitter, where people posted over a million original tweets, driving over 3 million retweets and over 327 thousand replies covering plenty of different topics. Sentiment was at 74, and the conversations with the highest engagement included the game itself, the halftime show, and Amanda Gorman’s poetry reading before the game.
Gameplay centric conversations were a bit divided — as one might expect with competitive spirit on both sides — yielding conversation sentiment scores within the neutral range. For instance, Chiefs fans’ dissatisfaction with the receivers’ inability to catch a ball resulted in a sentiment score of 55. Similarly, conversation sentiment around flag calls made by the referees was even lower at 36, which is easy for any sports fan to understand.
The Weeknd’s halftime performance was also a hot topic with a sentiment of 81, as some fans praised it, while others got into separate discussions about whose halftime performance is the best of all time (Prince and Lady Gaga got the most enthusiastic shoutouts).
Finally, inaugural poet Amanda Gorman’s poetry reading before the coin toss also trended and earned a high sentiment score of 79, with viewers calling her work “incredible” and “inspirational.”
Interestingly, the event enjoyed an impact sentiment — which is the sentiment of content that meaningfully drives the conversation forward — that was quite close to the overall event sentiment of 74. Specifically, overall impact sentiment for the event was 70, indicating that whether audiences were watching for the game, the halftime show, commercials, or anything else in between, they all had a pretty good time down all the unique conversation avenues they took.
Players Offer Solutions as Activision Enforces Massive Cheat Ban
Activision created some buzz when they announced they had banned 60,000 cheaters in Call of Duty: Warzone in one big wave on Feb 2nd. While the move was a positive step toward improving the gameplay experience for honest players, audience reactions were on the lower end of neutral.
Despite the need to address cheating in-game, the news was not received with the welcoming regard one might expect. Conversation in Spiketrap showed that most of the response was at a negative leaning neutral sentiment score of 29.
Why was this? Looking deeper into the players’ responses reveals that people felt the ban was not enough to eliminate cheating entirely, especially considering that many cheaters seem to utilize multiple accounts. Others discussed how Activision could optimize tackling the widespread cheating problem, suggesting that an IP ban might be a better solution. Nevertheless, the battle against cheaters continues on, and developers will keep having to stay one step ahead in order to make a difference in both gameplay experiences and player perceptions.
Fans Go Into Celebration Hyperdrive for Mandalorian Nomination
Streaming services have officially entered the Golden Globes chat, and they are here to stay. On February 3rd, it was announced that Disney+’s The Mandalorian TV series was nominated for a Golden Globe for Best Drama at the upcoming awards show on February 28th. Spiketrap reveals that Star Wars fans were over the moon about the news, as conversation volume went into hyperdrive and sentiment reached a high 97.
Many of them enthusiastically congratulated Disney, the show’s creators, and even Baby Yoda on the nomination. Others commented on how much the Golden Globes have changed over time, with so many streaming services like Netflix and HBO Max getting their original shows nominated.
Still, some also piped up that Better Call Saul should have received the nomination instead. Whether nominated for a Golden Globe or not, with so many streaming services creating original programming, it’ll be fascinating to see what conversation sentiment can tell us about their future prospects and successes.